Global Household Blender Competitive Landscape Professional Research Report 2025
Research Summary
A household blender is a versatile kitchen appliance designed for mixing, blending, and pureeing a variety of ingredients to create smooth and consistent textures. Typically consisting of a motorized base with controls, a container, and a blade assembly, household blenders are widely used for preparing smoothies, shakes, soups, sauces, and other culinary creations. The motorized base powers the sharp blades, which rotate at high speeds to blend the ingredients placed in the container. Many modern household blenders offer variable speed settings, pulse functions, and specialized blending modes for different tasks. The containers, often made of durable materials like glass or plastic, come in various sizes to accommodate different volumes of ingredients. Household blenders have become a staple in kitchens worldwide, providing a convenient and efficient way to prepare a wide range of food and beverage items.
According to DIResearch's in-depth investigation and research, the global Household Blender market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Household Blender include Blendtec, Vitamix, Joyoung, SUPOR, Midea, AUX, WMF Professional, Philips, KitchenAid, Oster, Capital Brands, Hamilton Beach, Breville, Cuisinart, Ninja Blender, Westinghouse etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Household Blender. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Household Blender market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Household Blender market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Household Blender industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Household Blender Include:
Blendtec
Vitamix
Joyoung
SUPOR
Midea
AUX
WMF Professional
Philips
KitchenAid
Oster
Capital Brands
Hamilton Beach
Breville
Cuisinart
Ninja Blender
Westinghouse
Household Blender Product Segment Include:
Countertop Blender
Portable Blender
Hand Blender
Household Blender Product Application Include:
Offline
Online
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Household Blender Industry PESTEL Analysis
Chapter 3: Global Household Blender Industry Porter’s Five Forces Analysis
Chapter 4: Global Household Blender Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Household Blender Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Household Blender Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Household Blender Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Household Blender Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Household Blender Product by Type
- 1.2.1 Countertop Blender
- 1.2.2 Portable Blender
- 1.2.3 Hand Blender
- 1.3 Household Blender Product by Application
- 1.3.1 Offline
- 1.3.2 Online
- 1.4 Global Household Blender Market Revenue and Sales Analysis
- 1.4.1 Global Household Blender Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Household Blender Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Household Blender Market Sales Price Trend Analysis (2020-2032)
- 1.5 Household Blender Industry Trends and Innovation
- 1.5.1 Household Blender Industry Trends and Innovation
- 1.5.2 Household Blender Market Drivers and Challenges
- 2 Household Blender Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Household Blender Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Household Blender Market Analysis by Regions
- 4.1 Household Blender Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Household Blender Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Household Blender Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Household Blender Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Household Blender Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Household Blender Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Household Blender Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Household Blender Sales Price Trend Analysis (2020-2032)
- 5 Global Household Blender Market Size by Type and Application
- 5.1 Global Household Blender Market Size by Type
- 5.1.1 Global Household Blender Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Household Blender Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Household Blender Market Size by Application
- 5.2.1 Global Household Blender Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Household Blender Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Household Blender Market Size by Type
- 6.3.1 North America Household Blender Sales by Type (2020-2032)
- 6.3.2 North America Household Blender Revenue by Type (2020-2032)
- 6.4 North America Household Blender Market Size by Application
- 6.4.1 North America Household Blender Sales by Application (2020-2032)
- 6.4.2 North America Household Blender Revenue by Application (2020-2032)
- 6.5 North America Household Blender Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Household Blender Market Size by Type
- 7.3.1 Europe Household Blender Sales by Type (2020-2032)
- 7.3.2 Europe Household Blender Revenue by Type (2020-2032)
- 7.4 Europe Household Blender Market Size by Application
- 7.4.1 Europe Household Blender Sales by Application (2020-2032)
- 7.4.2 Europe Household Blender Revenue by Application (2020-2032)
- 7.5 Europe Household Blender Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Household Blender Market Size by Type
- 8.3.1 China Household Blender Sales by Type (2020-2032)
- 8.3.2 China Household Blender Revenue by Type (2020-2032)
- 8.4 China Household Blender Market Size by Application
- 8.4.1 China Household Blender Sales by Application (2020-2032)
- 8.4.2 China Household Blender Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Household Blender Market Size by Type
- 9.3.1 APAC (excl. China) Household Blender Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Household Blender Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Household Blender Market Size by Application
- 9.4.1 APAC (excl. China) Household Blender Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Household Blender Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Household Blender Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Household Blender Market Size by Type
- 10.3.1 Latin America Household Blender Sales by Type (2020-2032)
- 10.3.2 Latin America Household Blender Revenue by Type (2020-2032)
- 10.4 Latin America Household Blender Market Size by Application
- 10.4.1 Latin America Household Blender Sales by Application (2020-2032)
- 10.4.2 Latin America Household Blender Revenue by Application (2020-2032)
- 10.5 Latin America Household Blender Market Size by Country
- 10.6 Latin America Household Blender Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Household Blender Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Household Blender Market Size by Type
- 11.3.1 Middle East & Africa Household Blender Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Household Blender Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Household Blender Market Size by Application
- 11.4.1 Middle East & Africa Household Blender Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Household Blender Revenue by Application (2020-2032)
- 11.5 Middle East Household Blender Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Household Blender Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Household Blender Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Household Blender Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Household Blender Average Sales Price by Manufacturers (2021-2025)
- 12.2 Household Blender Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Household Blender Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Blendtec
- 13.1.1 Blendtec Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Blendtec Household Blender Product Portfolio
- 13.1.3 Blendtec Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Vitamix
- 13.2.1 Vitamix Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Vitamix Household Blender Product Portfolio
- 13.2.3 Vitamix Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Joyoung
- 13.3.1 Joyoung Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Joyoung Household Blender Product Portfolio
- 13.3.3 Joyoung Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 SUPOR
- 13.4.1 SUPOR Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 SUPOR Household Blender Product Portfolio
- 13.4.3 SUPOR Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Midea
- 13.5.1 Midea Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Midea Household Blender Product Portfolio
- 13.5.3 Midea Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 AUX
- 13.6.1 AUX Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 AUX Household Blender Product Portfolio
- 13.6.3 AUX Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 WMF Professional
- 13.7.1 WMF Professional Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 WMF Professional Household Blender Product Portfolio
- 13.7.3 WMF Professional Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Philips
- 13.8.1 Philips Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Philips Household Blender Product Portfolio
- 13.8.3 Philips Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 KitchenAid
- 13.9.1 KitchenAid Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 KitchenAid Household Blender Product Portfolio
- 13.9.3 KitchenAid Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Oster
- 13.10.1 Oster Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Oster Household Blender Product Portfolio
- 13.10.3 Oster Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Capital Brands
- 13.11.1 Capital Brands Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Capital Brands Household Blender Product Portfolio
- 13.11.3 Capital Brands Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Hamilton Beach
- 13.12.1 Hamilton Beach Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Hamilton Beach Household Blender Product Portfolio
- 13.12.3 Hamilton Beach Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Breville
- 13.13.1 Breville Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Breville Household Blender Product Portfolio
- 13.13.3 Breville Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.14 Cuisinart
- 13.14.1 Cuisinart Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Cuisinart Household Blender Product Portfolio
- 13.14.3 Cuisinart Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.15 Ninja Blender
- 13.15.1 Ninja Blender Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Ninja Blender Household Blender Product Portfolio
- 13.15.3 Ninja Blender Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.16 Westinghouse
- 13.16.1 Westinghouse Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Westinghouse Household Blender Product Portfolio
- 13.16.3 Westinghouse Household Blender Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Household Blender Industry Chain Analysis
- 14.2 Household Blender Industry Raw Material and Suppliers Analysis
- 14.2.1 Household Blender Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Household Blender Typical Downstream Customers
- 14.4 Household Blender Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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