Global Facial Wipes Competitive Landscape Professional Research Report 2025

Research Summary

Facial wipes are pre-moistened, disposable cleansing cloths specifically designed for use on the face. These wipes are typically infused with cleansing agents, such as micellar water, gentle cleansers, or makeup remover solutions, and are available in various formulations to suit different skin types and purposes. Facial wipes offer a convenient and portable method for removing makeup, dirt, oil, and impurities from the skin＇s surface. They are often used as a quick and efficient way to cleanse the face when traditional soap and water are not readily available or as part of a skincare routine to refresh the skin. While facial wipes can be convenient, it＇s important to choose those that are suitable for your skin type and to follow up with a proper cleansing routine to ensure thorough cleaning and skin health.

According to DIResearch's in-depth investigation and research, the global Facial Wipes market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Facial Wipes include P&G, Johnson & Johnson, Kimberly-Clark, Nice-Pak Products, Rockline Industries, Albaad Massuot, Beiersdorf, 3M, Diamond Wipes International, Pigeon, Lenzing, GS Coverting, Hengan Group, Tongling Jieya, Vinda Group, Shanghai Chicmax, My Beauty Diary, DR.JOU Biotech, Herborist, Yujiahui, THE FACE SHOP, SK-II, Choiskycn, L&P, Estee Lauder, Pechoin, Yalget, Avon, Kose, Shiseido, Proya, Inoherb, Cel-derma, Yangzhou Perfect Daily Chemicals, Procotech Limited, Unilever, Nox Bellcow Cosmetics etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Facial Wipes. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Facial Wipes market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Facial Wipes market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Facial Wipes industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Facial Wipes Include:

P&G

Johnson & Johnson

Kimberly-Clark

Nice-Pak Products

Rockline Industries

Albaad Massuot

Beiersdorf

3M

Diamond Wipes International

Pigeon

Lenzing

GS Coverting

Hengan Group

Tongling Jieya

Vinda Group

Shanghai Chicmax

My Beauty Diary

DR.JOU Biotech

Herborist

Yujiahui

THE FACE SHOP

SK-II

Choiskycn

L&P

Estee Lauder

Pechoin

Yalget

Avon

Kose

Shiseido

Proya

Inoherb

Cel-derma

Yangzhou Perfect Daily Chemicals

Procotech Limited

Unilever

Nox Bellcow Cosmetics

Facial Wipes Product Segment Include:

Absorbent Cotton

Non-Woven Fabric

Facial Wipes Product Application Include:

Online Sales

Offline Sales

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Facial Wipes Industry PESTEL Analysis

Chapter 3: Global Facial Wipes Industry Porter’s Five Forces Analysis

Chapter 4: Global Facial Wipes Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Facial Wipes Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Facial Wipes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Facial Wipes Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources