Global Eyeliner Competitive Landscape Professional Research Report 2025

Research Summary

Eyeliner is a cosmetic product used to define and enhance the eyes' appearance. Typically available in various forms, including pencils, liquids, gels, or creams, eyeliner is applied along the eyelid's upper and/or lower lash lines to create different eye shapes and intensify the eyes. It comes in a variety of colors, with black and brown being the most common, although a wide range of shades is available for artistic and creative makeup looks. Eyeliner can be used to achieve a subtle, natural look by defining the eyes subtly or a more dramatic and bold appearance by creating sharp lines or wings. It plays a significant role in makeup routines, helping to emphasize the eyes and enhance their overall aesthetic appeal.

According to DIResearch's in-depth investigation and research, the global Eyeliner market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Eyeliner include L'Oreal Paris, EsteeLauder, P&G, LVMH, SHISEIDO, Dior, Amore, Chanel, Sisley, Jordana Cosmetics, Revlon, Jane Iredale, Kate, Almay, Physicians Formula, VOV, Marie Dalgar, Marykay, Carslan, Bleunuit, Flamingo etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Eyeliner. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Eyeliner market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Eyeliner market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Eyeliner industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Eyeliner Include:

L'Oreal Paris

EsteeLauder

P&G

LVMH

SHISEIDO

Dior

Amore

Chanel

Sisley

Jordana Cosmetics

Revlon

Jane Iredale

Kate

Almay

Physicians Formula

VOV

Marie Dalgar

Marykay

Carslan

Bleunuit

Flamingo

Eyeliner Product Segment Include:

Liquid Eyeliner

Powder-based Eye Pencil

Wax-based Eye Pencils

Kohl Eyeliner

Gel Eye Liner

Eyeliner Product Application Include:

Female

Male

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Eyeliner Industry PESTEL Analysis

Chapter 3: Global Eyeliner Industry Porter’s Five Forces Analysis

Chapter 4: Global Eyeliner Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Eyeliner Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Eyeliner Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Eyeliner Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Hair Brush Straighteners Market Overview
1.1 Product Definition and Statistical Scope
1.2 Hair Brush Straighteners Product by Type
1.2.1 Flat Hair Brush Straighteners
1.2.2 Rotating Hair Brush Straighteners
1.3 Hair Brush Straighteners Product by Application
1.3.1 Household
1.3.2 Commercial
1.4 Global Hair Brush Straighteners Market Revenue and Sales Analysis
1.4.1 Global Hair Brush Straighteners Market Size Analysis (2020-2032)
1.4.2 Global Hair Brush Straighteners Market Sales Analysis (2020-2032)
1.4.3 Global Hair Brush Straighteners Market Sales Price Trend Analysis (2020-2032)
1.5 Hair Brush Straighteners Industry Trends and Innovation
1.5.1 Hair Brush Straighteners Industry Trends and Innovation
1.5.2 Hair Brush Straighteners Market Drivers and Challenges
2 Hair Brush Straighteners Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Hair Brush Straighteners Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Hair Brush Straighteners Market Analysis by Regions
4.1 Global Hair Brush Straighteners Overall Market: 2024 VS 2025 VS 2032
4.2 Global Hair Brush Straighteners Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Hair Brush Straighteners Revenue and Market Share by Region (2020-2025)
4.2.2 Global Hair Brush Straighteners Revenue Forecast by Region (2026-2032)
4.3 Global Hair Brush Straighteners Sales and Forecast Analysis (2020-2032)
4.3.1 Global Hair Brush Straighteners Sales and Market Share by Region (2020-2025)
4.3.2 Global Hair Brush Straighteners Sales Forecast by Region (2026-2032)
4.4 Global Hair Brush Straighteners Sales Price Trend Analysis (2020-2032)
5 Global Hair Brush Straighteners Market Size by Type and Application
5.1 Global Hair Brush Straighteners Market Size by Type
5.1.1 Global Hair Brush Straighteners Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Hair Brush Straighteners Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Hair Brush Straighteners Market Size by Application
5.2.1 Global Hair Brush Straighteners Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Hair Brush Straighteners Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Hair Brush Straighteners Market Size by Type
6.3.1 North America Hair Brush Straighteners Sales by Type (2020-2032)
6.3.2 North America Hair Brush Straighteners Revenue by Type (2020-2032)
6.4 North America Hair Brush Straighteners Market Size by Application
6.4.1 North America Hair Brush Straighteners Sales by Application (2020-2032)
6.4.2 North America Hair Brush Straighteners Revenue by Application (2020-2032)
6.5 North America Hair Brush Straighteners Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Hair Brush Straighteners Market Size by Type
7.3.1 Europe Hair Brush Straighteners Sales by Type (2020-2032)
7.3.2 Europe Hair Brush Straighteners Revenue by Type (2020-2032)
7.4 Europe Hair Brush Straighteners Market Size by Application
7.4.1 Europe Hair Brush Straighteners Sales by Application (2020-2032)
7.4.2 Europe Hair Brush Straighteners Revenue by Application (2020-2032)
7.5 Europe Hair Brush Straighteners Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Hair Brush Straighteners Market Size by Type
8.3.1 China Hair Brush Straighteners Sales by Type (2020-2032)
8.3.2 China Hair Brush Straighteners Revenue by Type (2020-2032)
8.4 China Hair Brush Straighteners Market Size by Application
8.4.1 China Hair Brush Straighteners Sales by Application (2020-2032)
8.4.2 China Hair Brush Straighteners Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Hair Brush Straighteners Market Size by Type
9.3.1 APAC (excl. China) Hair Brush Straighteners Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Hair Brush Straighteners Revenue by Type (2020-2032)
9.4 APAC (excl. China) Hair Brush Straighteners Market Size by Application
9.4.1 APAC (excl. China) Hair Brush Straighteners Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Hair Brush Straighteners Revenue by Application (2020-2032)
9.5 APAC (excl. China) Hair Brush Straighteners Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Hair Brush Straighteners Market Size by Type
10.3.1 Latin America Hair Brush Straighteners Sales by Type (2020-2032)
10.3.2 Latin America Hair Brush Straighteners Revenue by Type (2020-2032)
10.4 Latin America Hair Brush Straighteners Market Size by Application
10.4.1 Latin America Hair Brush Straighteners Sales by Application (2020-2032)
10.4.2 Latin America Hair Brush Straighteners Revenue by Application (2020-2032)
10.5 Latin America Hair Brush Straighteners Market Size by Country
10.6 Latin America Hair Brush Straighteners Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Hair Brush Straighteners Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Hair Brush Straighteners Market Size by Type
11.3.1 Middle East & Africa Hair Brush Straighteners Sales by Type (2020-2032)
11.3.2 Middle East & Africa Hair Brush Straighteners Revenue by Type (2020-2032)
11.4 Middle East & Africa Hair Brush Straighteners Market Size by Application
11.4.1 Middle East & Africa Hair Brush Straighteners Sales by Application (2020-2032)
11.4.2 Middle East & Africa Hair Brush Straighteners Revenue by Application (2020-2032)
11.5 Middle East Hair Brush Straighteners Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Hair Brush Straighteners Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Hair Brush Straighteners Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Hair Brush Straighteners Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Hair Brush Straighteners Average Sales Price by Manufacturers (2021-2025)
12.2 Hair Brush Straighteners Competitive Landscape Analysis and Market Dynamic
12.2.1 Hair Brush Straighteners Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Conair
13.1.1 Conair Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Conair Hair Brush Straighteners Product Portfolio
13.1.3 Conair Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 Revlon
13.2.1 Revlon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Revlon Hair Brush Straighteners Product Portfolio
13.2.3 Revlon Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Braun
13.3.1 Braun Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Braun Hair Brush Straighteners Product Portfolio
13.3.3 Braun Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Panasonic
13.4.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Panasonic Hair Brush Straighteners Product Portfolio
13.4.3 Panasonic Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Apalus
13.5.1 Apalus Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Apalus Hair Brush Straighteners Product Portfolio
13.5.3 Apalus Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 Philips
13.6.1 Philips Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Philips Hair Brush Straighteners Product Portfolio
13.6.3 Philips Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 Instyler
13.7.1 Instyler Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Instyler Hair Brush Straighteners Product Portfolio
13.7.3 Instyler Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.8 TESCOM
13.8.1 TESCOM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 TESCOM Hair Brush Straighteners Product Portfolio
13.8.3 TESCOM Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.9 POVOS
13.9.1 POVOS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 POVOS Hair Brush Straighteners Product Portfolio
13.9.3 POVOS Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.10 Scalpmaster
13.10.1 Scalpmaster Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Scalpmaster Hair Brush Straighteners Product Portfolio
13.10.3 Scalpmaster Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.11 Create Ion
13.11.1 Create Ion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Create Ion Hair Brush Straighteners Product Portfolio
13.11.3 Create Ion Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.12 Paiter
13.12.1 Paiter Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Paiter Hair Brush Straighteners Product Portfolio
13.12.3 Paiter Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.13 Remington
13.13.1 Remington Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Remington Hair Brush Straighteners Product Portfolio
13.13.3 Remington Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.14 DAFNI
13.14.1 DAFNI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 DAFNI Hair Brush Straighteners Product Portfolio
13.14.3 DAFNI Hair Brush Straighteners Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Hair Brush Straighteners Industry Chain Analysis
14.2 Hair Brush Straighteners Industry Raw Material and Suppliers Analysis
14.2.1 Hair Brush Straighteners Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Hair Brush Straighteners Typical Downstream Customers
14.4 Hair Brush Straighteners Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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