Global Eye Makeup Competitive Landscape Professional Research Report 2025

Research Summary

Eye makeup refers to cosmetic products and techniques used to enhance the appearance of the eyes. It typically includes a variety of products such as eyeshadow, eyeliner, mascara, and eyebrow makeup. These products are applied to the eyelids, eyelashes, and eyebrows to emphasize and define the eyes, create different looks, and enhance their natural beauty. Eye makeup can range from subtle and natural looks for everyday wear to more dramatic and artistic styles for special occasions or fashion statements. It plays a significant role in the world of cosmetics, allowing individuals to express their creativity, highlight their features, and achieve a wide range of desired eye appearances.

According to DIResearch's in-depth investigation and research, the global Eye Makeup market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Eye Makeup include L’Oreal, Estee Lauder, LVMH, SHISEIDO, Amore Pacific, Chanel, Avon, Revlon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Maogeping, Lansur etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Eye Makeup. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Eye Makeup market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Eye Makeup market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Eye Makeup industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Eye Makeup Include:

L’Oreal

Estee Lauder

LVMH

SHISEIDO

Amore Pacific

Chanel

Avon

Revlon

Mary Kay

Amway

Sisley

Elf

Kate

Coty

Kose

Carslan

Mariedalgar

Maogeping

Lansur

Eye Makeup Product Segment Include:

Eyeshadow

Eyeliner

False Lashes

Others

Eye Makeup Product Application Include:

Supermarket

Specialty Retailers

Online

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Eye Makeup Industry PESTEL Analysis

Chapter 3: Global Eye Makeup Industry Porter’s Five Forces Analysis

Chapter 4: Global Eye Makeup Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Eye Makeup Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Eye Makeup Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Eye Makeup Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources