Global Extended Warranty Service for Consumer Electronics Competitive Landscape Professional Research Report 2025

Research Summary

An extended warranty service for consumer electronics is an optional protection plan offered by manufacturers or third-party providers that extends the warranty coverage of electronic devices such as smartphones, laptops, televisions, or gaming consoles beyond the original manufacturer＇s warranty. This service provides consumers with an additional period of protection against defects, malfunctions, or breakdowns, often ranging from one to several years, depending on the plan. Extended warranties typically cover repair or replacement costs for covered issues that may arise after the manufacturer＇s warranty has expired, offering consumers peace of mind and potential cost savings. However, consumers should carefully review the terms and conditions of the extended warranty, including what is covered, any deductibles, and the cost of the plan, to determine if it aligns with their needs and the expected lifespan of the electronic device.

According to DIResearch's in-depth investigation and research, the global Extended Warranty Service for Consumer Electronics market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Extended Warranty Service for Consumer Electronics include Asurion, AIG, Allstate (Squaretrade), Assurant, Zurich, Chubb, Amtrust, Allianz, AXA, Aviva, CNA Financial (CCC), Likewize (formerly Brightstar) etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Extended Warranty Service for Consumer Electronics. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Extended Warranty Service for Consumer Electronics market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Extended Warranty Service for Consumer Electronics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Extended Warranty Service for Consumer Electronics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Extended Warranty Service for Consumer Electronics Include:

Asurion

AIG

Allstate (Squaretrade)

Assurant

Zurich

Chubb

Amtrust

Allianz

AXA

Aviva

CNA Financial (CCC)

Likewize (formerly Brightstar)

Extended Warranty Service for Consumer Electronics Product Segment Include:

Standard Protection Plan

Accidental Protection Plan

Extended Warranty Service for Consumer Electronics Product Application Include:

Laptops and PCs

Mobile Phones

Wearables

VR Gaming

Tablets

Gaming Console

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Extended Warranty Service for Consumer Electronics Industry PESTEL Analysis

Chapter 3: Global Extended Warranty Service for Consumer Electronics Industry Porter’s Five Forces Analysis

Chapter 4: Global Extended Warranty Service for Consumer Electronics Major Regional Market Size and Forecast Analysis

Chapter 5: Global Extended Warranty Service for Consumer Electronics Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Extended Warranty Service for Consumer Electronics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Extended Warranty Service for Consumer Electronics Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources