Global Electrically Heated Windshield Competitive Landscape Professional Research Report 2025

Research Summary

An electrically heated windshield, also known as a heated or defrosting windshield, is a specialized automotive windshield that incorporates a grid of conductive heating elements typically made of thin wires or metal films. These heating elements are embedded within the glass and can be activated to rapidly and evenly raise the temperature of the windshield's surface. Electrically heated windshields are designed to prevent frost, ice, and condensation from forming on the glass, ensuring clear visibility in cold and inclement weather conditions. When activated, the system effectively melts and clears away frozen deposits, improving safety and driver comfort during winter driving, particularly in regions with extreme cold and icy conditions.

According to DIResearch's in-depth investigation and research, the global Electrically Heated Windshield market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Electrically Heated Windshield include Pittsburgh Glass Works, NSG, Asahi Glass Co, Fuyao Group, Saint-Gobain etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Electrically Heated Windshield. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Electrically Heated Windshield market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Electrically Heated Windshield market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Electrically Heated Windshield industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Electrically Heated Windshield Include:

Pittsburgh Glass Works

NSG

Asahi Glass Co

Fuyao Group

Saint-Gobain

Electrically Heated Windshield Product Segment Include:

Front Electrically Heated Windshield

Rear Electrically Heated Windshield

Electrically Heated Windshield Product Application Include:

Passenger Car

Commercial Vehicle

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Electrically Heated Windshield Industry PESTEL Analysis

Chapter 3: Global Electrically Heated Windshield Industry Porter’s Five Forces Analysis

Chapter 4: Global Electrically Heated Windshield Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Electrically Heated Windshield Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Electrically Heated Windshield Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Electrically Heated Windshield Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Electrically Heated Windshield Market Overview
1.1 Product Definition and Statistical Scope
1.2 Electrically Heated Windshield Product by Type
1.2.1 Front Electrically Heated Windshield
1.2.2 Rear Electrically Heated Windshield
1.3 Electrically Heated Windshield Product by Application
1.3.1 Passenger Car
1.3.2 Commercial Vehicle
1.4 Global Electrically Heated Windshield Market Revenue and Sales Analysis
1.4.1 Global Electrically Heated Windshield Revenue Market Size Analysis (2020-2032)
1.4.2 Global Electrically Heated Windshield Sales Market Size Analysis (2020-2032)
1.4.3 Global Electrically Heated Windshield Market Sales Price Trend Analysis (2020-2032)
1.5 Electrically Heated Windshield Industry Trends and Innovation
1.5.1 Electrically Heated Windshield Industry Trends and Innovation
1.5.2 Electrically Heated Windshield Market Drivers and Challenges
2 Electrically Heated Windshield Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Electrically Heated Windshield Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Electrically Heated Windshield Market Analysis by Regions
4.1 Global Electrically Heated Windshield Overall Market: 2024 VS 2025 VS 2032
4.2 Global Electrically Heated Windshield Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Electrically Heated Windshield Revenue and Market Share by Region (2020-2025)
4.2.2 Global Electrically Heated Windshield Revenue and Market Share Forecast by Region (2026-2032)
4.3 Global Electrically Heated Windshield Sales and Forecast Analysis (2020-2032)
4.3.1 Global Electrically Heated Windshield Sales and Market Share by Region (2020-2025)
4.3.2 Global Electrically Heated Windshield Sales and Market Share Forecast by Region (2026-2032)
4.4 Global Electrically Heated Windshield Sales Price Trend Analysis (2020-2032)
5 Global Electrically Heated Windshield Market Size by Type and Application
5.1 Global Electrically Heated Windshield Market Size by Type
5.1.1 Global Electrically Heated Windshield Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Electrically Heated Windshield Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Electrically Heated Windshield Market Size by Application
5.2.1 Global Electrically Heated Windshield Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Electrically Heated Windshield Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Electrically Heated Windshield Market Size by Type
6.3.1 North America Electrically Heated Windshield Sales by Type (2020-2032)
6.3.2 North America Electrically Heated Windshield Revenue by Type (2020-2032)
6.4 North America Electrically Heated Windshield Market Size by Application
6.4.1 North America Electrically Heated Windshield Sales by Application (2020-2032)
6.4.2 North America Electrically Heated Windshield Revenue by Application (2020-2032)
6.5 North America Electrically Heated Windshield Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Electrically Heated Windshield Market Size by Type
7.3.1 Europe Electrically Heated Windshield Sales by Type (2020-2032)
7.3.2 Europe Electrically Heated Windshield Revenue by Type (2020-2032)
7.4 Europe Electrically Heated Windshield Market Size by Application
7.4.1 Europe Electrically Heated Windshield Sales by Application (2020-2032)
7.4.2 Europe Electrically Heated Windshield Revenue by Application (2020-2032)
7.5 Europe Electrically Heated Windshield Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Electrically Heated Windshield Market Size by Type
8.3.1 China Electrically Heated Windshield Sales by Type (2020-2032)
8.3.2 China Electrically Heated Windshield Revenue by Type (2020-2032)
8.4 China Electrically Heated Windshield Market Size by Application
8.4.1 China Electrically Heated Windshield Sales by Application (2020-2032)
8.4.2 China Electrically Heated Windshield Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Electrically Heated Windshield Market Size by Type
9.3.1 APAC (excl. China) Electrically Heated Windshield Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Electrically Heated Windshield Revenue by Type (2020-2032)
9.4 APAC (excl. China) Electrically Heated Windshield Market Size by Application
9.4.1 APAC (excl. China) Electrically Heated Windshield Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Electrically Heated Windshield Revenue by Application (2020-2032)
9.5 APAC (excl. China) Electrically Heated Windshield Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Electrically Heated Windshield Market Size by Type
10.3.1 Latin America Electrically Heated Windshield Sales by Type (2020-2032)
10.3.2 Latin America Electrically Heated Windshield Revenue by Type (2020-2032)
10.4 Latin America Electrically Heated Windshield Market Size by Application
10.4.1 Latin America Electrically Heated Windshield Sales by Application (2020-2032)
10.4.2 Latin America Electrically Heated Windshield Revenue by Application (2020-2032)
10.5 Latin America Electrically Heated Windshield Market Size by Country
10.6 Latin America Electrically Heated Windshield Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Electrically Heated Windshield Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Electrically Heated Windshield Market Size by Type
11.3.1 Middle East & Africa Electrically Heated Windshield Sales by Type (2020-2032)
11.3.2 Middle East & Africa Electrically Heated Windshield Revenue by Type (2020-2032)
11.4 Middle East & Africa Electrically Heated Windshield Market Size by Application
11.4.1 Middle East & Africa Electrically Heated Windshield Sales by Application (2020-2032)
11.4.2 Middle East & Africa Electrically Heated Windshield Revenue by Application (2020-2032)
11.5 Middle East Electrically Heated Windshield Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Electrically Heated Windshield Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Electrically Heated Windshield Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Electrically Heated Windshield Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Electrically Heated Windshield Average Sales Price by Manufacturers (2021-2025)
12.2 Electrically Heated Windshield Competitive Landscape Analysis and Market Dynamic
12.2.1 Electrically Heated Windshield Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Pittsburgh Glass Works
13.1.1 Pittsburgh Glass Works Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Pittsburgh Glass Works Electrically Heated Windshield Product Portfolio
13.1.3 Pittsburgh Glass Works Electrically Heated Windshield Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 NSG
13.2.1 NSG Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 NSG Electrically Heated Windshield Product Portfolio
13.2.3 NSG Electrically Heated Windshield Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Asahi Glass Co
13.3.1 Asahi Glass Co Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Asahi Glass Co Electrically Heated Windshield Product Portfolio
13.3.3 Asahi Glass Co Electrically Heated Windshield Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Fuyao Group
13.4.1 Fuyao Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Fuyao Group Electrically Heated Windshield Product Portfolio
13.4.3 Fuyao Group Electrically Heated Windshield Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Saint-Gobain
13.5.1 Saint-Gobain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Saint-Gobain Electrically Heated Windshield Product Portfolio
13.5.3 Saint-Gobain Electrically Heated Windshield Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Electrically Heated Windshield Industry Chain Analysis
14.2 Electrically Heated Windshield Industry Raw Material and Suppliers Analysis
14.2.1 Electrically Heated Windshield Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Electrically Heated Windshield Typical Downstream Customers
14.4 Electrically Heated Windshield Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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