Research Summary
Digital signage refers to the use of digital displays, such as LED, LCD, or projection screens, to deliver dynamic multimedia content in various public or private spaces. This content can include advertisements, information, announcements, videos, images, and interactive elements. Managed through digital signage software, it can be remotely updated and customized in real-time, allowing for targeted messaging and improved engagement. Digital signage is commonly utilized in retail, hospitality, transportation, corporate environments, education, and other settings to enhance communication, advertising, wayfinding, and branding efforts by providing visually captivating and easily updatable content to a wide audience.
According to DIResearch's in-depth investigation and research, the global Digital Signage market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Digital Signage include Samsung Electronics, LG Electronics, Philips, Daktronics, Toshiba, Sony, Panasonic, NEC Display, Sharp, Planar Systems (Leyard), Mitsubishi, Chimei Innolux (CMI), Advantech, Goodview, Cisco Systems Inc, Marvel Digital etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Digital Signage. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Digital Signage market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Digital Signage market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Digital Signage industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Digital Signage Include:
Samsung Electronics
LG Electronics
Philips
Daktronics
Toshiba
Sony
Panasonic
NEC Display
Sharp
Planar Systems (Leyard)
Mitsubishi
Chimei Innolux (CMI)
Advantech
Goodview
Cisco Systems Inc
Marvel Digital
Digital Signage Product Segment Include:
40 - 50 inch
50 - 60 inch
Under 40 inch
Larger than 60 inch
Digital Signage Product Application Include:
Retail
Healthcare
Hospitality
Transportation
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Digital Signage Industry PESTEL Analysis
Chapter 3: Global Digital Signage Industry Porter’s Five Forces Analysis
Chapter 4: Global Digital Signage Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Digital Signage Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Digital Signage Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Digital Signage Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Digital Signage Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Digital Signage Product by Type
- 1.2.1 40 - 50 inch
- 1.2.2 50 - 60 inch
- 1.2.3 Under 40 inch
- 1.2.4 Larger than 60 inch
- 1.3 Digital Signage Product by Application
- 1.3.1 Retail
- 1.3.2 Healthcare
- 1.3.3 Hospitality
- 1.3.4 Transportation
- 1.3.5 Others
- 1.4 Global Digital Signage Market Revenue and Sales Analysis
- 1.4.1 Global Digital Signage Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Digital Signage Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Digital Signage Market Sales Price Trend Analysis (2020-2032)
- 1.5 Digital Signage Industry Trends and Innovation
- 1.5.1 Digital Signage Industry Trends and Innovation
- 1.5.2 Digital Signage Market Drivers and Challenges
- 2 Digital Signage Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Digital Signage Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Digital Signage Market Analysis by Regions
- 4.1 Global Digital Signage Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Digital Signage Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Digital Signage Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Digital Signage Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Digital Signage Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Digital Signage Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Digital Signage Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Digital Signage Sales Price Trend Analysis (2020-2032)
- 5 Global Digital Signage Market Size by Type and Application
- 5.1 Global Digital Signage Market Size by Type
- 5.1.1 Global Digital Signage Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Digital Signage Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Digital Signage Market Size by Application
- 5.2.1 Global Digital Signage Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Digital Signage Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Digital Signage Market Size by Type
- 6.3.1 North America Digital Signage Sales by Type (2020-2032)
- 6.3.2 North America Digital Signage Revenue by Type (2020-2032)
- 6.4 North America Digital Signage Market Size by Application
- 6.4.1 North America Digital Signage Sales by Application (2020-2032)
- 6.4.2 North America Digital Signage Revenue by Application (2020-2032)
- 6.5 North America Digital Signage Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Digital Signage Market Size by Type
- 7.3.1 Europe Digital Signage Sales by Type (2020-2032)
- 7.3.2 Europe Digital Signage Revenue by Type (2020-2032)
- 7.4 Europe Digital Signage Market Size by Application
- 7.4.1 Europe Digital Signage Sales by Application (2020-2032)
- 7.4.2 Europe Digital Signage Revenue by Application (2020-2032)
- 7.5 Europe Digital Signage Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Digital Signage Market Size by Type
- 8.3.1 China Digital Signage Sales by Type (2020-2032)
- 8.3.2 China Digital Signage Revenue by Type (2020-2032)
- 8.4 China Digital Signage Market Size by Application
- 8.4.1 China Digital Signage Sales by Application (2020-2032)
- 8.4.2 China Digital Signage Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Digital Signage Market Size by Type
- 9.3.1 APAC (excl. China) Digital Signage Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Digital Signage Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Digital Signage Market Size by Application
- 9.4.1 APAC (excl. China) Digital Signage Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Digital Signage Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Digital Signage Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Digital Signage Market Size by Type
- 10.3.1 Latin America Digital Signage Sales by Type (2020-2032)
- 10.3.2 Latin America Digital Signage Revenue by Type (2020-2032)
- 10.4 Latin America Digital Signage Market Size by Application
- 10.4.1 Latin America Digital Signage Sales by Application (2020-2032)
- 10.4.2 Latin America Digital Signage Revenue by Application (2020-2032)
- 10.5 Latin America Digital Signage Market Size by Country
- 10.6 Latin America Digital Signage Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Digital Signage Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Digital Signage Market Size by Type
- 11.3.1 Middle East & Africa Digital Signage Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Digital Signage Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Digital Signage Market Size by Application
- 11.4.1 Middle East & Africa Digital Signage Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Digital Signage Revenue by Application (2020-2032)
- 11.5 Middle East Digital Signage Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Digital Signage Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Digital Signage Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Digital Signage Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Digital Signage Average Sales Price by Manufacturers (2021-2025)
- 12.2 Digital Signage Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Digital Signage Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Samsung Electronics
- 13.1.1 Samsung Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Samsung Electronics Digital Signage Product Portfolio
- 13.1.3 Samsung Electronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 LG Electronics
- 13.2.1 LG Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 LG Electronics Digital Signage Product Portfolio
- 13.2.3 LG Electronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Philips
- 13.3.1 Philips Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Philips Digital Signage Product Portfolio
- 13.3.3 Philips Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Daktronics
- 13.4.1 Daktronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Daktronics Digital Signage Product Portfolio
- 13.4.3 Daktronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Toshiba
- 13.5.1 Toshiba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Toshiba Digital Signage Product Portfolio
- 13.5.3 Toshiba Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Sony
- 13.6.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Sony Digital Signage Product Portfolio
- 13.6.3 Sony Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Panasonic
- 13.7.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Panasonic Digital Signage Product Portfolio
- 13.7.3 Panasonic Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 NEC Display
- 13.8.1 NEC Display Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 NEC Display Digital Signage Product Portfolio
- 13.8.3 NEC Display Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Sharp
- 13.9.1 Sharp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Sharp Digital Signage Product Portfolio
- 13.9.3 Sharp Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Planar Systems (Leyard)
- 13.10.1 Planar Systems (Leyard) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Planar Systems (Leyard) Digital Signage Product Portfolio
- 13.10.3 Planar Systems (Leyard) Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Mitsubishi
- 13.11.1 Mitsubishi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Mitsubishi Digital Signage Product Portfolio
- 13.11.3 Mitsubishi Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Chimei Innolux (CMI)
- 13.12.1 Chimei Innolux (CMI) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Chimei Innolux (CMI) Digital Signage Product Portfolio
- 13.12.3 Chimei Innolux (CMI) Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Advantech
- 13.13.1 Advantech Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Advantech Digital Signage Product Portfolio
- 13.13.3 Advantech Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.14 Goodview
- 13.14.1 Goodview Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Goodview Digital Signage Product Portfolio
- 13.14.3 Goodview Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.15 Cisco Systems Inc
- 13.15.1 Cisco Systems Inc Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Cisco Systems Inc Digital Signage Product Portfolio
- 13.15.3 Cisco Systems Inc Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.16 Marvel Digital
- 13.16.1 Marvel Digital Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Marvel Digital Digital Signage Product Portfolio
- 13.16.3 Marvel Digital Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Digital Signage Industry Chain Analysis
- 14.2 Digital Signage Industry Raw Material and Suppliers Analysis
- 14.2.1 Digital Signage Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Digital Signage Typical Downstream Customers
- 14.4 Digital Signage Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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