Global Decorative Film Competitive Landscape Professional Research Report 2024

Global Decorative Film Competitive Landscape Professional Research Report 2024



Research Summary

Decorative film, also known as window film or glass film, is a thin, self-adhesive material applied to glass surfaces for various functional and aesthetic purposes. It comes in a wide range of designs, patterns, and colors, offering privacy, UV protection, and decoration to windows and glass doors. Decorative films are commonly used in residential, commercial, and automotive applications. They provide privacy by obscuring the view from outside while still allowing light to pass through, making them ideal for bathrooms, conference rooms, and storefronts. Additionally, decorative films can add a stylish and artistic touch to interior spaces, enhancing the overall decor and ambiance. Some types of decorative films also offer UV protection, reducing the fading of furniture and fabrics caused by the sun's harmful rays. Easy to install and remove, decorative films provide a cost-effective and versatile solution for transforming glass surfaces and enhancing the aesthetics and functionality of a space.

According to DIResearch's in-depth investigation and research, the global Decorative Film market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Decorative Film include Eastman, 3M, Solar Gard-Saint Gobain, Madico, Johnson, Hanita Coating, Haverkamp, Wintech, Garware SunControl, Erickson, Baojiali Decoration Film etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Decorative Film. Focus on analysing the market share, product portfolio, prices, sales volume, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Decorative Film market. The report data covers historical data from 2018 to 2023, based year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Decorative Film market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Decorative Film industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Decorative Film Include:

Eastman

3M

Solar Gard-Saint Gobain

Madico

Johnson

Hanita Coating

Haverkamp

Wintech

Garware SunControl

Erickson

Baojiali Decoration Film

Decorative Film Product Segment Include:

PVC

PET

PP

Others

Decorative Film Product Application Include:

Home Decoration

Automobile Decoration

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Decorative Film Capacity and Production Analysis

Chapter 3: Global Decorative Film Industry PESTEL Analysis

Chapter 4: Global Decorative Film Industry Porter’s Five Forces Analysis

Chapter 5: Global Decorative Film Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 6: Global Decorative Film Market Size and Forecast by Type and Application Analysis

Chapter 7: North America Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: Europe Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: China Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: APAC (Excl. China) Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Latin America Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Middle East and Africa Decorative Film Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 13: Global Decorative Film Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 14: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 15: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 16: Research Findings and Conclusion

Chapter 17: Methodology and Data Sources


1 Decorative Film Market Overview
1.1 Product Definition and Statistical Scope
1.2 Decorative Film Product by Type
1.2.1 Global Decorative Film Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 PVC
1.2.3 PET
1.2.4 PP
1.2.5 Others
1.3 Decorative Film Product by Application
1.3.1 Global Decorative Film Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 Home Decoration
1.3.3 Automobile Decoration
1.3.4 Others
1.4 Global Decorative Film Market Revenue and Sales Analysis
1.4.1 Global Decorative Film Market Size Analysis (2019-2030)
1.4.2 Global Decorative Film Market Sales Analysis (2019-2030)
1.4.3 Global Decorative Film Market Sales Price Trend Analysis (2019-2030)
1.5 Decorative Film Market Development Status and Trends
1.5.1 Decorative Film Industry Development Status Analysis
1.5.2 Decorative Film Industry Development Trends Analysis
2 Global Decorative Film Capacity and Production Analysis
2.1 Global Decorative Film Production Capacity (2019-2030)
2.2 Global Decorative Film Production by Region: 2023 VS 2024 VS 2030
2.3 Global Decorative Film Production by Region
2.3.1 Global Decorative Film Historic Production by Region (2019-2024)
2.3.2 Global Decorative Film Forecasted Production by Region (2025-2030)
2.3.3 Global Decorative Film Production Market Share by Region (2019-2030)
3 Decorative Film Market PESTEL Analysis
3.1 Political Factors Analysis
3.2 Economic Factors Analysis
3.3 Social Factors Analysis
3.4 Technological Factors Analysis
3.5 Environmental Factors Analysis
3.6 Legal Factors Analysis
4 Decorative Film Market Porter's Five Forces Analysis
4.1 Competitive Rivalry
4.2 Threat of New Entrants
4.3 Bargaining Power of Suppliers
4.4 Bargaining Power of Buyers
4.5 Threat of Substitutes
5 Global Decorative Film Market Analysis by Regions
5.1 Decorative Film Overall Market: 2023 VS 2024 VS 2030
5.2 Global Decorative Film Revenue and Forecast Analysis (2019-2030)
5.2.1 Global Decorative Film Revenue and Market Share by Region (2019-2024)
5.2.2 Global Decorative Film Revenue Forecast by Region (2025-2030)
5.3 Global Decorative Film Sales and Forecast Analysis (2019-2030)
5.3.1 Global Decorative Film Sales and Market Share by Region (2019-2024)
5.3.2 Global Decorative Film Sales Forecast by Region (2025-2030)
5.4 Global Decorative Film Sales Price Trend Analysis (2019-2030)
6 Global Decorative Film Market Size by Type and Application
6.1 Global Decorative Film Market Size by Type
6.1.1 Global Decorative Film Revenue and Forecast Analysis by Type (2019-2030)
6.1.2 Global Decorative Film Sales and Forecast Analysis by Type (2019-2030)
6.2 Global Decorative Film Market Size by Application
6.2.1 Global Decorative Film Revenue and Forecast Analysis by Application (2019-2030)
6.2.2 Global Decorative Film Sales and Forecast Analysis by Application (2019-2030)
7 North America
7.1 North America Decorative Film Market Size and Growth Rate Analysis (2019-2030)
7.2 North America Key Manufacturers Analysis
7.3 North America Decorative Film Market Size by Type
7.3.1 North America Decorative Film Sales by Type (2019-2030)
7.3.2 North America Decorative Film Revenue by Type (2019-2030)
7.4 North America Decorative Film Market Size by Application
7.4.1 North America Decorative Film Sales by Application (2019-2030)
7.4.2 North America Decorative Film Revenue by Application (2019-2030)
7.5 North America Decorative Film Market Size by Country
7.5.1 US
7.5.2 Canada
8 Europe
8.1 Europe Decorative Film Market Size and Growth Rate Analysis (2019-2030)
8.2 Europe Key Manufacturers Analysis
8.3 Europe Decorative Film Market Size by Type
8.3.1 Europe Decorative Film Sales by Type (2019-2030)
8.3.2 Europe Decorative Film Revenue by Type (2019-2030)
8.4 Europe Decorative Film Market Size by Application
8.4.1 Europe Decorative Film Sales by Application (2019-2030)
8.4.2  Europe Decorative Film Revenue by Application (2019-2030)
8.5 Europe Decorative Film Market Size by Country
8.5.1 Germany
8.5.2 France
8.5.3 United Kingdom
8.5.4 Italy
8.5.5 Spain
8.5.6 Benelux
9 China
9.1 China Decorative Film Market Size and Growth Rate Analysis (2019-2030)
9.2 China Key Manufacturers Analysis
9.3 China Decorative Film Market Size by Type
9.3.1 China Decorative Film Sales by Type (2019-2030)
9.3.2 China Decorative Film Revenue by Type (2019-2030)
9.4 China Decorative Film Market Size by Application
9.4.1 China Decorative Film Sales by Application (2019-2030)
9.4.2 China Decorative Film Revenue by Application (2019-2030)
10 APAC (excl. China)
10.1 APAC (excl. China) Decorative Film Market Size and Growth Rate Analysis (2019-2030)
10.2 APAC (excl. China) Key Manufacturers Analysis
10.3 APAC (excl. China) Decorative Film Market Size by Type
10.3.1 APAC (excl. China) Decorative Film Sales by Type (2019-2030)
10.3.2 APAC (excl. China) Decorative Film Revenue by Type (2019-2030)
10.4 APAC (excl. China) Decorative Film Market Size by Application
10.4.1 APAC (excl. China) Decorative Film Sales by Application (2019-2030)
10.4.2 APAC (excl. China) Decorative Film Revenue by Application (2019-2030)
10.5 APAC (excl. China) Decorative Film Market Size by Country
10.5.1 Japan
10.5.2 South Korea
10.5.3 India
10.5.4 Australia
10.5.5 Indonesia
10.5.6 Vietnam
10.5.7 Malaysia
10.5.8 Thailand
11 Latin America
11.1 Latin America Decorative Film Market Size and Growth Rate Analysis (2019-2030)
11.2 Latin America Key Manufacturers Analysis
11.3 Latin America Decorative Film Market Size by Type
11.3.1 Latin America Decorative Film Sales by Type (2019-2030)
11.3.2 Latin America Decorative Film Revenue by Type (2019-2030)
11.4 Latin America Decorative Film Market Size by Application
11.4.1 Latin America Decorative Film Sales by Application (2019-2030)
11.4.2 Latin America Decorative Film Revenue by Application (2019-2030)
11.5 Latin America Decorative Film Market Size by Country
11.5.1 Mexico
11.5.2 Brazil
12 Middle East & Africa
12.1 Middle East & Africa Decorative Film Market Size and Growth Rate Analysis (2019-2030)
12.2 Middle East & Africa Key Manufacturers Analysis
12.3 Middle East & Africa Decorative Film Market Size by Type
12.3.1 Middle East & Africa Decorative Film Sales by Type (2019-2030)
12.3.2 Middle East & Africa Decorative Film Revenue by Type (2019-2030)
12.4 Middle East & Africa Decorative Film Market Size by Application
12.4.1 Middle East & Africa Decorative Film Sales by Application (2019-2030)
12.4.2 Middle East & Africa Decorative Film Revenue by Application (2019-2030)
12.5 Middle East & Africa Decorative Film Market Size by Country
12.5.1 Saudi Arabia
12.5.2 South Africa
13 Competition by Manufacturers
13.1 Global Decorative Film Market Sales, Revenue and Price by Key Manufacturers (2020-2024)
13.1.1 Global Decorative Film Market Sales by Key Manufacturers (2020-2024)
13.1.2 Global Decorative Film Market Revenue by Key Manufacturers (2020-2024)
13.1.3 Global Decorative Film Average Sales Price by Manufacturers (2020-2024)
13.2 Decorative Film Competitive Landscape Analysis and Market Dynamic
13.2.1 Decorative Film Competitive Landscape Analysis
13.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
13.2.3 Market Dynamic
14 Key Companies Analysis
14.1 Eastman
14.1.1 Eastman Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.1.2 Eastman Decorative Film Product Portfolio
14.1.3 Eastman Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.2 3M
14.2.1 3M Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.2.2 3M Decorative Film Product Portfolio
14.2.3 3M Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.3 Solar Gard-Saint Gobain
14.3.1 Solar Gard-Saint Gobain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.3.2 Solar Gard-Saint Gobain Decorative Film Product Portfolio
14.3.3 Solar Gard-Saint Gobain Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.4 Madico
14.4.1 Madico Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.4.2 Madico Decorative Film Product Portfolio
14.4.3 Madico Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.5 Johnson
14.5.1 Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.5.2 Johnson Decorative Film Product Portfolio
14.5.3 Johnson Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.6 Hanita Coating
14.6.1 Hanita Coating Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.6.2 Hanita Coating Decorative Film Product Portfolio
14.6.3 Hanita Coating Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.7 Haverkamp
14.7.1 Haverkamp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.7.2 Haverkamp Decorative Film Product Portfolio
14.7.3 Haverkamp Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.8 Wintech
14.8.1 Wintech Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.8.2 Wintech Decorative Film Product Portfolio
14.8.3 Wintech Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.9 Garware SunControl
14.9.1 Garware SunControl Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.9.2 Garware SunControl Decorative Film Product Portfolio
14.9.3 Garware SunControl Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.10 Erickson
14.10.1 Erickson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.10.2 Erickson Decorative Film Product Portfolio
14.10.3 Erickson Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14.11 Baojiali Decoration Film
14.11.1 Baojiali Decoration Film Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
14.11.2 Baojiali Decoration Film Decorative Film Product Portfolio
14.11.3 Baojiali Decoration Film Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
15 Industry Chain Analysis
15.1 Decorative Film Industry Chain Analysis
15.2 Decorative Film Industry Upstream Supply Analysis
15.2.1 Upstream Key Raw Material Supply Analysis
15.2.2 Raw Material Suppliers and Contact Information
15.3 Decorative Film Typical Downstream Customers
15.4 Decorative Film Sales Channel Analysis
16 Research Findings and Conclusion
17 Methodology and Data Source
17.1 Methodology/Research Approach
17.2 Research Scope
17.3 Benchmarks and Assumptions
17.4 Date Source
17.4.1 Primary Sources
17.4.2 Secondary Sources
17.5 Data Cross Validation
17.6 Disclaimer

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