Global Customer Experience Management Competitive Landscape Professional Research Report 2024

Global Customer Experience Management Competitive Landscape Professional Research Report 2024



Research Summary

Customer Experience Management (CEM) refers to the process of strategically designing and actively managing every touchpoint and interaction a customer has with a company or brand to create a positive and memorable experience. CEM focuses on understanding and meeting customer expectations, needs, and desires throughout their entire journey, from initial awareness to post-purchase support and beyond. It involves collecting and analyzing customer feedback, behavior, and preferences to gain insights into customer satisfaction and sentiment. Based on this data, businesses can make data-driven decisions to improve products, services, and processes to better cater to customer needs. Customer Experience Management aims to build strong, long-lasting relationships with customers, foster brand loyalty, and increase customer retention. A seamless and delightful customer experience can differentiate a company from its competitors, driving customer loyalty and advocacy, leading to increased revenue and business growth.

According to DIResearch's in-depth investigation and research, the global Customer Experience Management market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Customer Experience Management include Adobe Systems, Nice Systems, SAP SE, Oracle, Sitecore, IBM, Medallia, Opentext, Verint Systems, Maritzcx, Tech Mahindra, Clarabridge, Zendesk, Clarabridge, SAS Institute, Avaya, Ignite etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Customer Experience Management. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Customer Experience Management market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Customer Experience Management market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Customer Experience Management industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Customer Experience Management Include:

Adobe Systems

Nice Systems

SAP SE

Oracle

Sitecore

IBM

Medallia

Opentext

Verint Systems

Maritzcx

Tech Mahindra

Clarabridge

Zendesk

Clarabridge

SAS Institute

Avaya

Ignite

Customer Experience Management Product Segment Include:

Cloud-Based

On-Premise

Customer Experience Management Product Application Include:

BFSI

Retail

Healthcare

IT & Telecom

Manufacturing

Government

Energy & Utilities

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Customer Experience Management Industry PESTEL Analysis

Chapter 3: Global Customer Experience Management Industry Porter’s Five Forces Analysis

Chapter 4: Global Customer Experience Management Major Regional Market Size and Forecast Analysis

Chapter 5: Global Customer Experience Management Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Customer Experience Management Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Customer Experience Management Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Customer Experience Management Market Overview
1.1 Product Definition and Statistical Scope
1.2 Customer Experience Management Product by Type
1.2.1 Global Customer Experience Management Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premise
1.3 Customer Experience Management Product by Application
1.3.1 Global Customer Experience Management Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 BFSI
1.3.3 Retail
1.3.4 Healthcare
1.3.5 IT & Telecom
1.3.6 Manufacturing
1.3.7 Government
1.3.8 Energy & Utilities
1.3.9 Others
1.4 Global Customer Experience Management Market Revenue Analysis (2019-2030)
1.5 Customer Experience Management Market Development Status and Trends
1.5.1 Customer Experience Management Industry Development Status Analysis
1.5.2 Customer Experience Management Industry Development Trends Analysis
2 Customer Experience Management Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Customer Experience Management Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Customer Experience Management Market Analysis by Regions
4.1 Customer Experience Management Overall Market: 2023 VS 2024 VS 2030
4.2 Global Customer Experience Management Revenue and Forecast Analysis (2019-2030)
4.2.1 Global Customer Experience Management Revenue and Market Share by Region (2019-2024)
4.2.2 Global Customer Experience Management Revenue Forecast by Region (2025-2030)
5 Global Customer Experience Management Market Size by Type and Application
5.1 Global Customer Experience Management Market Size by Type
5.2 Global Customer Experience Management Market Size by Application
6 North America
6.1 North America Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America Customer Experience Management Market Size by Type
6.4 North America Customer Experience Management Market Size by Application
6.5 North America Customer Experience Management Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Customer Experience Management Market Size by Type
7.4 Europe Customer Experience Management Market Size by Application
7.5 Europe Customer Experience Management Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China Customer Experience Management Market Size by Type
8.4 China Customer Experience Management Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Customer Experience Management Market Size by Type
9.4 APAC (excl. China) Customer Experience Management Market Size by Application
9.5 APAC (excl. China) Customer Experience Management Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Customer Experience Management Market Size by Type
10.4 Latin America Customer Experience Management Market Size by Application
10.5 Latin America Customer Experience Management Market Size by Country
10.5.1 Mecixo
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Customer Experience Management Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Customer Experience Management Market Size by Type
11.4 Middle East & Africa Customer Experience Management Market Size by Application
11.5 Middle East & Africa Customer Experience Management Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Market Competition by Manufacturers
12.1 Global Customer Experience Management Market Revenue by Key Manufacturers (2020-2024)
12.2 Customer Experience Management Competitive Landscape Analysis and Market Dynamic
12.2.1 Customer Experience Management Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Adobe Systems
13.1.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Adobe Systems Customer Experience Management Product Portfolio
13.1.3 Adobe Systems Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.2 Nice Systems
13.2.1 Nice Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Nice Systems Customer Experience Management Product Portfolio
13.2.3 Nice Systems Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.3 SAP SE
13.3.1 SAP SE Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 SAP SE Customer Experience Management Product Portfolio
13.3.3 SAP SE Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.4 Oracle
13.4.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Oracle Customer Experience Management Product Portfolio
13.4.3 Oracle Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.5 Sitecore
13.5.1 Sitecore Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Sitecore Customer Experience Management Product Portfolio
13.5.3 Sitecore Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.6 IBM
13.6.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 IBM Customer Experience Management Product Portfolio
13.6.3 IBM Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.7 Medallia
13.7.1 Medallia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Medallia Customer Experience Management Product Portfolio
13.7.3 Medallia Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.8 Opentext
13.8.1 Opentext Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Opentext Customer Experience Management Product Portfolio
13.8.3 Opentext Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.9 Verint Systems
13.9.1 Verint Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Verint Systems Customer Experience Management Product Portfolio
13.9.3 Verint Systems Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.10 Maritzcx
13.10.1 Maritzcx Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Maritzcx Customer Experience Management Product Portfolio
13.10.3 Maritzcx Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.11 Tech Mahindra
13.11.1 Tech Mahindra Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Tech Mahindra Customer Experience Management Product Portfolio
13.11.3 Tech Mahindra Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.12 Clarabridge
13.12.1 Clarabridge Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Clarabridge Customer Experience Management Product Portfolio
13.12.3 Clarabridge Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.13 Zendesk
13.13.1 Zendesk Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Zendesk Customer Experience Management Product Portfolio
13.13.3 Zendesk Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.14 Clarabridge
13.14.1 Clarabridge Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Clarabridge Customer Experience Management Product Portfolio
13.14.3 Clarabridge Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.15 SAS Institute
13.15.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 SAS Institute Customer Experience Management Product Portfolio
13.15.3 SAS Institute Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.16 Avaya
13.16.1 Avaya Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.16.2 Avaya Customer Experience Management Product Portfolio
13.16.3 Avaya Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.17 Ignite
13.17.1 Ignite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.17.2 Ignite Customer Experience Management Product Portfolio
13.17.3 Ignite Customer Experience Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 Customer Experience Management Industry Chain Analysis
14.2 Customer Experience Management Industry Raw Material and Suppliers Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Customer Experience Management Typical Downstream Customers
14.4 Customer Experience Management Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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