Research Summary
Connected toys are interactive and internet-enabled playthings that use technology, such as Wi-Fi or Bluetooth, to connect to the internet or other devices. These toys can offer a range of features, including voice recognition, artificial intelligence, augmented reality, and smartphone app integration. They can engage children in interactive play experiences, enabling them to control or communicate with the toy through various digital platforms. Connected toys often use data to personalize the play experience and provide educational content. While these toys can offer exciting and educational benefits, there are also concerns about data privacy and security, as they collect and transmit information about children's interactions and preferences. Therefore, manufacturers and parents need to ensure that connected toys adhere to robust security and privacy standards to protect children's safety and data.
According to DIResearch's in-depth investigation and research, the global Connected Toys market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Connected Toys include LEGO Group, Sphero, Mattel, PLAYMOBIL, Hasbro, Sony, K’NEX, Konami, PlayFusion, Anki, WowWee, DXTR Labs, Leka, Wonder Workshop etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Connected Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Connected Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Connected Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Connected Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Connected Toys Include:
LEGO Group
Sphero
Mattel
PLAYMOBIL
Hasbro
Sony
K’NEX
Konami
PlayFusion
Anki
WowWee
DXTR Labs
Leka
Wonder Workshop
Connected Toys Product Segment Include:
Smartphone-Connected Toys
App-Connected Drones
Console-Connected Toys
Tablet-Connected Toys
Connected Toys Product Application Include:
2–5 Years
6–8 Years
9–12 Years
Teenagers
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Connected Toys Industry PESTEL Analysis
Chapter 3: Global Connected Toys Industry Porter’s Five Forces Analysis
Chapter 4: Global Connected Toys Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Connected Toys Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Connected Toys Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
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