Global Connected Toys Competitive Landscape Professional Research Report 2024

Global Connected Toys Competitive Landscape Professional Research Report 2024



Research Summary

Connected toys are interactive and internet-enabled playthings that use technology, such as Wi-Fi or Bluetooth, to connect to the internet or other devices. These toys can offer a range of features, including voice recognition, artificial intelligence, augmented reality, and smartphone app integration. They can engage children in interactive play experiences, enabling them to control or communicate with the toy through various digital platforms. Connected toys often use data to personalize the play experience and provide educational content. While these toys can offer exciting and educational benefits, there are also concerns about data privacy and security, as they collect and transmit information about children's interactions and preferences. Therefore, manufacturers and parents need to ensure that connected toys adhere to robust security and privacy standards to protect children's safety and data.

According to DIResearch's in-depth investigation and research, the global Connected Toys market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Connected Toys include LEGO Group, Sphero, Mattel, PLAYMOBIL, Hasbro, Sony, K’NEX, Konami, PlayFusion, Anki, WowWee, DXTR Labs, Leka, Wonder Workshop etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Connected Toys. Focus on analysing the market share, product portfolio, prices, sales volume, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Connected Toys market. The report data covers historical data from 2019 to 2023, based year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Connected Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Connected Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Connected Toys Include:

LEGO Group

Sphero

Mattel

PLAYMOBIL

Hasbro

Sony

K’NEX

Konami

PlayFusion

Anki

WowWee

DXTR Labs

Leka

Wonder Workshop

Connected Toys Product Segment Include:

Smartphone-Connected Toys

App-Connected Drones

Console-Connected Toys

Tablet-Connected Toys

Connected Toys Product Application Include:

2–5 Years

6–8 Years

9–12 Years

Teenagers

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Connected Toys Industry PESTEL Analysis

Chapter 3: Global Connected Toys Industry Porter’s Five Forces Analysis

Chapter 4: Global Connected Toys Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Connected Toys Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Connected Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Connected Toys Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Connected Toys Market Overview
1.1 Product Definition and Statistical Scope
1.2 Connected Toys Product by Type
1.2.1 Global Connected Toys Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Smartphone-Connected Toys
1.2.3 App-Connected Drones
1.2.4 Console-Connected Toys
1.2.5 Tablet-Connected Toys
1.3 Connected Toys Product by Application
1.3.1 Global Connected Toys Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 2–5 Years
1.3.3 6–8 Years
1.3.4 9–12 Years
1.3.5 Teenagers
1.4 Global Connected Toys Market Revenue and Sales Analysis
1.4.1 Global Connected Toys Market Size Analysis (2019-2030)
1.4.2 Global Connected Toys Market Sales Analysis (2019-2030)
1.4.3 Global Connected Toys Market Sales Price Trend Analysis (2019-2030)
1.5 Connected Toys Market Development Status and Trends
1.5.1 Connected Toys Industry Development Status Analysis
1.5.2 Connected Toys Industry Development Trends Analysis
2 Connected Toys Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Connected Toys Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Connected Toys Market Analysis by Regions
4.1 Connected Toys Overall Market: 2023 VS 2024 VS 2030
4.2 Global Connected Toys Revenue and Forecast Analysis (2019-2030)
4.2.1 Global Connected Toys Revenue and Market Share by Region (2019-2024)
4.2.2 Global Connected Toys Revenue Forecast by Region (2025-2030)
4.3 Global Connected Toys Sales and Forecast Analysis (2019-2030)
4.3.1 Global Connected Toys Sales and Market Share by Region (2019-2024)
4.3.2 Global Connected Toys Sales Forecast by Region (2025-2030)
4.4 Global Connected Toys Sales Price Trend Analysis (2019-2030)
5 Global Connected Toys Market Size by Type and Application
5.1 Global Connected Toys Market Size by Type
5.1.1 Global Connected Toys Revenue and Forecast Analysis by Type (2019-2030)
5.1.2 Global Connected Toys Sales and Forecast Analysis by Type (2019-2030)
5.2 Global Connected Toys Market Size by Application
5.2.1 Global Connected Toys Revenue and Forecast Analysis by Application (2019-2030)
5.2.2 Global Connected Toys Sales and Forecast Analysis by Application (2019-2030)
6 North America
6.1 North America Connected Toys Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America Connected Toys Market Size by Type
6.3.1 North America Connected Toys Sales by Type (2019-2030)
6.3.2 North America Connected Toys Revenue by Type (2019-2030)
6.4 North America Connected Toys Market Size by Application
6.4.1 North America Connected Toys Sales by Application (2019-2030)
6.4.2 North America Connected Toys Revenue by Application (2019-2030)
6.5 North America Connected Toys Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Connected Toys Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Connected Toys Market Size by Type
7.3.1 Europe Connected Toys Sales by Type (2019-2030)
7.3.2 Europe Connected Toys Revenue by Type (2019-2030)
7.4 Europe Connected Toys Market Size by Application
7.4.1 Europe Connected Toys Sales by Application (2019-2030)
7.4.2  Europe Connected Toys Revenue by Application (2019-2030)
7.5 Europe Connected Toys Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Connected Toys Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China Connected Toys Market Size by Type
8.3.1 China Connected Toys Sales by Type (2019-2030)
8.3.2 China Connected Toys Revenue by Type (2019-2030)
8.4 China Connected Toys Market Size by Application
8.4.1 China Connected Toys Sales by Application (2019-2030)
8.4.2 China Connected Toys Revenue by Application (2019-2030)
9 APAC (excl. China)
9.1 APAC (excl. China) Connected Toys Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Connected Toys Market Size by Type
9.3.1 APAC (excl. China) Connected Toys Sales by Type (2019-2030)
9.3.2 APAC (excl. China) Connected Toys Revenue by Type (2019-2030)
9.4 APAC (excl. China) Connected Toys Market Size by Application
9.4.1 APAC (excl. China) Connected Toys Sales by Application (2019-2030)
9.4.2 APAC (excl. China) Connected Toys Revenue by Application (2019-2030)
9.5 APAC (excl. China) Connected Toys Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America Connected Toys Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Connected Toys Market Size by Type
10.3.1 Latin America Connected Toys Sales by Type (2019-2030)
10.3.2 Latin America Connected Toys Revenue by Type (2019-2030)
10.4 Latin America Connected Toys Market Size by Application
10.4.1 Latin America Connected Toys Sales by Application (2019-2030)
10.4.2 Latin America Connected Toys Revenue by Application (2019-2030)
10.5 Latin America Connected Toys Market Size by Country
10.5.1 Mexico
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Connected Toys Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Connected Toys Market Size by Type
11.3.1 Middle East & Africa Connected Toys Sales by Type (2019-2030)
11.3.2 Middle East & Africa Connected Toys Revenue by Type (2019-2030)
11.4 Middle East & Africa Connected Toys Market Size by Application
11.4.1 Middle East & Africa Connected Toys Sales by Application (2019-2030)
11.4.2 Middle East & Africa Connected Toys Revenue by Application (2019-2030)
11.5 Middle East & Africa Connected Toys Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Connected Toys Market Sales, Revenue and Price by Key Manufacturers (2020-2024)
12.1.1 Global Connected Toys Market Sales by Key Manufacturers (2020-2024)
12.1.2 Global Connected Toys Market Revenue by Key Manufacturers (2020-2024)
12.1.3 Global Connected Toys Average Sales Price by Manufacturers (2020-2024)
12.2 Connected Toys Competitive Landscape Analysis and Market Dynamic
12.2.1 Connected Toys Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 LEGO Group
13.1.1 LEGO Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 LEGO Group Connected Toys Product Portfolio
13.1.3 LEGO Group Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.2 Sphero
13.2.1 Sphero Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Sphero Connected Toys Product Portfolio
13.2.3 Sphero Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.3 Mattel
13.3.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Mattel Connected Toys Product Portfolio
13.3.3 Mattel Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.4 PLAYMOBIL
13.4.1 PLAYMOBIL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 PLAYMOBIL Connected Toys Product Portfolio
13.4.3 PLAYMOBIL Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.5 Hasbro
13.5.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Hasbro Connected Toys Product Portfolio
13.5.3 Hasbro Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.6 Sony
13.6.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Sony Connected Toys Product Portfolio
13.6.3 Sony Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.7 K’NEX
13.7.1 K’NEX Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 K’NEX Connected Toys Product Portfolio
13.7.3 K’NEX Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.8 Konami
13.8.1 Konami Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Konami Connected Toys Product Portfolio
13.8.3 Konami Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.9 PlayFusion
13.9.1 PlayFusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 PlayFusion Connected Toys Product Portfolio
13.9.3 PlayFusion Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.10 Anki
13.10.1 Anki Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Anki Connected Toys Product Portfolio
13.10.3 Anki Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.11 WowWee
13.11.1 WowWee Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 WowWee Connected Toys Product Portfolio
13.11.3 WowWee Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.12 DXTR Labs
13.12.1 DXTR Labs Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 DXTR Labs Connected Toys Product Portfolio
13.12.3 DXTR Labs Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.13 Leka
13.13.1 Leka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Leka Connected Toys Product Portfolio
13.13.3 Leka Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.14 Wonder Workshop
13.14.1 Wonder Workshop Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Wonder Workshop Connected Toys Product Portfolio
13.14.3 Wonder Workshop Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 Connected Toys Industry Chain Analysis
14.2 Connected Toys Industry Upstream Supply Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Connected Toys Typical Downstream Customers
14.4 Connected Toys Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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