Global Baby Powder Competitive Landscape Professional Research Report 2025

Research Summary

Baby powder is a talcum powder or cornstarch-based powder that is commonly used to absorb moisture and reduce friction on the baby＇s skin. It is used to keep the baby＇s skin dry and prevent diaper rash. It can be applied to the baby＇s bottom, underarms, and anywhere where moisture is likely to accumulate. However, due to concerns about potential health risks associated with talcum powder, many parents now prefer to use cornstarch-based baby powder.

According to DIResearch's in-depth investigation and research, the global Baby Powder market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Baby Powder include Johnson & Johnson, Beiersdorf, Bausch Health, Pigeon, Naterra International, Desitin (Pfizer), Church & Dwight, Prestige Consumer Healthcare, Gerber (Nestlé), Jahwa, Chicmax, Goodbaby International etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Baby Powder. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Baby Powder market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Baby Powder market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Baby Powder industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Baby Powder Include:

Johnson & Johnson

Beiersdorf

Bausch Health

Pigeon

Naterra International

Desitin (Pfizer)

Church & Dwight

Prestige Consumer Healthcare

Gerber (Nestlé)

Jahwa

Chicmax

Goodbaby International

Baby Powder Product Segment Include:

Talc-Based

Cornstarch-Based

Others

Baby Powder Product Application Include:

Online Sales

Offline Sales

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Baby Powder Industry PESTEL Analysis

Chapter 3: Global Baby Powder Industry Porter’s Five Forces Analysis

Chapter 4: Global Baby Powder Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Baby Powder Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Baby Powder Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources