Global B2C Live Streaming Video Platform Competitive Landscape Professional Research Report 2025

Research Summary

B2C live streaming video platform refers to a platform that allows companies to stream live video content directly to their customers or end-users. This often involves the use of a web-based or mobile application interface that enables customers to tune-in to live events, product launches, and other types of demonstrations or multimedia presentations. B2C live streaming video platform enables businesses to engage with their customers in real-time, and it can be used for a wide variety of purposes, such as marketing, sales, customer support, education, and more.

According to DIResearch's in-depth investigation and research, the global B2C Live Streaming Video Platform market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of B2C Live Streaming Video Platform include Kuaishou, ByteDance, Twitch, YouTube, Tencent Music Entertainment (TME), Bigo, YY, Huya, Douyu, Hello Group Inc., Huajiao, Inke, Twitter (Periscope), Uplive, Mixer, Facebook, Yizhibo (Weibo), Instagram, Snapchat, Bilibili, Vimeo (Livestream) etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of B2C Live Streaming Video Platform. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global B2C Live Streaming Video Platform market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the B2C Live Streaming Video Platform market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of B2C Live Streaming Video Platform industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of B2C Live Streaming Video Platform Include:

Kuaishou

ByteDance

Twitch

YouTube

Tencent Music Entertainment (TME)

Bigo

YY

Huya

Douyu

Hello Group Inc.

Huajiao

Inke

Twitter (Periscope)

Uplive

Mixer

Facebook

Yizhibo (Weibo)

Instagram

Snapchat

Bilibili

Vimeo (Livestream)

B2C Live Streaming Video Platform Product Segment Include:

Advertising

Subscriptions

Donations & Virtual Gifts

On-line Event

B2C Live Streaming Video Platform Product Application Include:

Network Education

Shopping or Marketing

Entertainment

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global B2C Live Streaming Video Platform Industry PESTEL Analysis

Chapter 3: Global B2C Live Streaming Video Platform Industry Porter’s Five Forces Analysis

Chapter 4: Global B2C Live Streaming Video Platform Major Regional Market Size and Forecast Analysis

Chapter 5: Global B2C Live Streaming Video Platform Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa B2C Live Streaming Video Platform Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global B2C Live Streaming Video Platform Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources