Global Marketing Automation Software Competitive Landscape Professional Research Report 2025

Research Summary

Marketing automation software refers to a set of tools and platforms designed to streamline and automate marketing tasks and workflows. It allows businesses to automate repetitive marketing processes, such as email marketing, lead nurturing, social media management, campaign tracking, and customer segmentation. Marketing automation software often incorporates features like customer relationship management (CRM), email marketing automation, lead scoring, analytics, and personalized content delivery. By leveraging this software, businesses can save time, improve efficiency, and deliver more targeted and personalized marketing campaigns to their audience. It enables marketers to nurture leads, track customer interactions, automate personalized messaging based on user behavior and preferences, and measure the effectiveness of marketing campaigns. This software empowers businesses to optimize their marketing efforts, increase productivity, and ultimately drive better results by delivering relevant and timely messages to their target audience at different stages of the customer journey.

According to DIResearch's in-depth investigation and research, the global Marketing Automation Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Marketing Automation Software include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, SALESmanago, Salesfusion, SAP, SAS Institute, SharpSpring, Aprimo etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Marketing Automation Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Marketing Automation Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Marketing Automation Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Automation Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Marketing Automation Software Include:

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

SALESmanago

Salesfusion

SAP

SAS Institute

SharpSpring

Aprimo

Marketing Automation Software Product Segment Include:

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Marketing Automation Software Product Application Include:

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Marketing Automation Software Industry PESTEL Analysis

Chapter 3: Global Marketing Automation Software Industry Porter’s Five Forces Analysis

Chapter 4: Global Marketing Automation Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Marketing Automation Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Marketing Automation Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources