Global Augmented And Virtual Reality (AR VR) Competitive Landscape Professional Research Report 2024

Global Augmented And Virtual Reality (AR VR) Competitive Landscape Professional Research Report 2024

Research Summary

Augmented and Virtual Reality (AR VR) are technologies that allow users to experience a digital world that is layered on top of the real world or completely immersive and virtual. Augmented Reality (AR) involves the use of a camera and display device to overlay digital information onto the real world environment. This can be experienced through a mobile device, smart glasses, or a head-mounted display. Examples of AR include filters on social media platforms, furniture placement apps, and information overlays on business cards or in museums. Virtual Reality (VR) involves a completely immersive digital environment that completely replaces the real world. Users wear a head-mounted display that tracks their movements and displays a computer-generated environment that responds to their actions. This technology is commonly used for gaming, training, and simulation applications. AR and VR technologies have the potential to revolutionize industries such as education, healthcare, and entertainment by providing immersive and interactive experiences.

According to DIResearch's in-depth investigation and research, the global Augmented And Virtual Reality (AR VR) market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Augmented And Virtual Reality (AR VR) include Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental, Visteon, Eon Reality, Vuzix, Zugara, MAXST, Infinity Augmented Reality, Apple, Intel etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Augmented And Virtual Reality (AR VR). Focus on analysing the market share, product portfolio, prices, sales volume, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Augmented And Virtual Reality (AR VR) market. The report data covers historical data from 2019 to 2023, based year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Augmented And Virtual Reality (AR VR) market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Augmented And Virtual Reality (AR VR) industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Augmented And Virtual Reality (AR VR) Include:

Google

Microsoft

Oculus VR (Facebook)

Sony

Samsung Electronics

HTC

PTC

Wikitude GmbH

Magic Leap

Osterhout Design Group

Daqri

Blippar

Upskill

Continental

Visteon

Eon Reality

Vuzix

Zugara

MAXST

Infinity Augmented Reality

Apple

Intel

Augmented And Virtual Reality (AR VR) Product Segment Include:

AR Device

VR Device

Augmented And Virtual Reality (AR VR) Product Application Include:

Manufacturing

Maintenance

Medical

Remote-guidance

Retail

Game

Metaverse

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Augmented And Virtual Reality (AR VR) Industry PESTEL Analysis

Chapter 3: Global Augmented And Virtual Reality (AR VR) Industry Porter’s Five Forces Analysis

Chapter 4: Global Augmented And Virtual Reality (AR VR) Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Augmented And Virtual Reality (AR VR) Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Augmented And Virtual Reality (AR VR) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Augmented And Virtual Reality (AR VR) Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources