Global Marketing Analytics Software Competitive Landscape Professional Research Report 2025

Research Summary

Marketing analytics software refers to specialized computer programs and tools that enable businesses to collect, analyze, and interpret data related to their marketing efforts. This software helps organizations gain valuable insights into their marketing performance by analyzing various data points, such as customer behavior, campaign effectiveness, website traffic, social media engagement, sales data, and more. It allows businesses to track and measure key marketing metrics, identify trends, evaluate the success of marketing campaigns, and make data-driven decisions to optimize their marketing strategies. Marketing analytics software often includes features like data visualization, predictive analytics, customer segmentation, marketing attribution modeling, and reporting dashboards to assist businesses in understanding their target audience, optimizing marketing spend, identifying opportunities for growth, and improving overall marketing performance. By leveraging marketing analytics software, organizations can enhance their marketing efforts, increase return on investment, and drive informed decision-making in their marketing initiatives.

According to DIResearch's in-depth investigation and research, the global Marketing Analytics Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, Act-On Software, CleverTap, TapClicks, Ometria, Adverity, Optimove, Funnel etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Marketing Analytics Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Marketing Analytics Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Marketing Analytics Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Analytics Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Marketing Analytics Software Include:

HubSpot

Semrush

Looker Data Sciences (Google)

Insider.

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

MoEngage

Emarsys (SAP)

SALESmanago

Act-On Software

CleverTap

TapClicks

Ometria

Adverity

Optimove

Funnel

Marketing Analytics Software Product Segment Include:

SMEs

Large Enterprises

Marketing Analytics Software Product Application Include:

Retail & eCommerce

Banking & Insurance

Media & Entertaiment

Travel & Hospitality

Education

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Marketing Analytics Software Industry PESTEL Analysis

Chapter 3: Global Marketing Analytics Software Industry Porter’s Five Forces Analysis

Chapter 4: Global Marketing Analytics Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Marketing Analytics Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Marketing Analytics Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources