Global Advertising Competitive Landscape Professional Research Report 2024

Global Advertising Competitive Landscape Professional Research Report 2024

Research Summary

Advertising is a marketing strategy used to promote products or services to a target audience. It involves creating and delivering messages through different media channels, such as print, television, radio, online, and outdoor advertising. The purpose of advertising is to increase awareness, generate interest, and persuade potential customers to buy a product or service. The success of advertising is measured in terms of its impact on consumer behavior and the resulting sales.

According to DIResearch's in-depth investigation and research, the global Advertising market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Advertising include WPP, Interpublic Group, Omnicom, 蓝色光标集团, PublicisGroupe, 利欧数字, Dentsu Inc, Hakuhodo, 广东省广告集团股份有限公司, Havas Group (Vivendi), 华扬联众, 引力传媒, ADK Holdings Inc. (Bain Capital), 思美传媒, 派瑞威行（浙文互联集团）, 因赛集团, 三人行传媒集团, 福石控股, 广东广州日报传媒, 北京巴士传媒, 中视传媒, 博瑞传播, 分众传媒 etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Advertising. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Advertising market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Advertising market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Advertising industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Advertising Include:

WPP

Interpublic Group

Omnicom

蓝色光标集团

PublicisGroupe

利欧数字

Dentsu Inc

Hakuhodo

广东省广告集团股份有限公司

Havas Group (Vivendi)

华扬联众

引力传媒

ADK Holdings Inc. (Bain Capital)

思美传媒

派瑞威行（浙文互联集团）

因赛集团

三人行传媒集团

福石控股

广东广州日报传媒

北京巴士传媒

中视传媒

博瑞传播

分众传媒

Advertising Product Segment Include:

TV Advertising

Newspaper Advertising

Outdoor Advertising

Radio Advertising

Internet Advertising

Other

Advertising Product Application Include:

Food and Beverage

Auto Industry

Healthcare

Consumer Good

Travel

Education

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Advertising Industry PESTEL Analysis

Chapter 3: Global Advertising Industry Porter’s Five Forces Analysis

Chapter 4: Global Advertising Major Regional Market Size and Forecast Analysis

Chapter 5: Global Advertising Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Advertising Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources