Global Adult Sex Toy Competitive Landscape Professional Research Report 2025

Research Summary

An adult sex toy is a product designed to enhance sexual pleasure for adults. It can take the form of a vibrator, dildo, masturbator, anal plug, and other sex devices. These toys can be used alone or with a partner and are made with materials that are safe for the human body, such as silicone, glass, or metal. Adult sex toys are available in various shapes, sizes, and designs to cater to different sexual preferences and desires.

According to DIResearch's in-depth investigation and research, the global Adult Sex Toy market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Adult Sex Toy include Lovehoney Group, LELO, Reckitt Benckiser (Durex), Doc Johnson, Church & Dwight (Trojan), LifeStyles Healthcare, Tenga Co., Ltd, Lovense, Leten, Shenzhen Jizhimei Healthcare, Nanma Manufacturing Company, Tantus, Nalone, Fun Factory, BMS Factory, Adam & Eve, Beate Uhse, Jimmyjane, Aneros Company, Pipedream Product, California Exotic Novelties, SVAKOM, Luvu Brands (Liberator), Bad Dragon, Crystal Delights, Happy Valley, Lover Health, Liaoyang Baile Health Care Product etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Adult Sex Toy. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Adult Sex Toy market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Adult Sex Toy market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Adult Sex Toy industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Adult Sex Toy Include:

Lovehoney Group

LELO

Reckitt Benckiser (Durex)

Doc Johnson

Church & Dwight (Trojan)

LifeStyles Healthcare

Tenga Co., Ltd

Lovense

Leten

Shenzhen Jizhimei Healthcare

Nanma Manufacturing Company

Tantus

Nalone

Fun Factory

BMS Factory

Adam & Eve

Beate Uhse

Jimmyjane

Aneros Company

Pipedream Product

California Exotic Novelties

SVAKOM

Luvu Brands (Liberator)

Bad Dragon

Crystal Delights

Happy Valley

Lover Health

Liaoyang Baile Health Care Product

Adult Sex Toy Product Segment Include:

Adult Vibrators

Dildos

Butt Plugs

Male Masturbators

Massagers

Erection Rings

Others

Adult Sex Toy Product Application Include:

Online Stores

Retail Outlets

Specialty Stores

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Adult Sex Toy Industry PESTEL Analysis

Chapter 3: Global Adult Sex Toy Industry Porter’s Five Forces Analysis

Chapter 4: Global Adult Sex Toy Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Adult Sex Toy Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Adult Sex Toy Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Adult Sex Toy Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Adhesive Tapes Market Overview
1.1 Product Definition and Statistical Scope
1.2 Adhesive Tapes Product by Type
1.2.1 Polypropylene
1.2.2 Paper
1.2.3 PVC
1.2.4 Others
1.3 Adhesive Tapes Product by Application
1.3.1 Automotive
1.3.2 Building and Construction
1.3.3 Electrical and Electronics
1.3.4 Healthcare
1.3.5 Commodity Packaging
1.3.6 Others
1.4 Global Adhesive Tapes Market Revenue and Sales Analysis
1.4.1 Global Adhesive Tapes Market Size Analysis (2020-2032)
1.4.2 Global Adhesive Tapes Market Sales Analysis (2020-2032)
1.4.3 Global Adhesive Tapes Market Sales Price Trend Analysis (2020-2032)
1.5 Adhesive Tapes Industry Trends and Innovation
1.5.1 Adhesive Tapes Industry Trends and Innovation
1.5.2 Adhesive Tapes Market Drivers and Challenges
2 Adhesive Tapes Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Adhesive Tapes Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Adhesive Tapes Market Analysis by Regions
4.1 Global Adhesive Tapes Overall Market: 2024 VS 2025 VS 2032
4.2 Global Adhesive Tapes Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Adhesive Tapes Revenue and Market Share by Region (2020-2025)
4.2.2 Global Adhesive Tapes Revenue Forecast by Region (2026-2032)
4.3 Global Adhesive Tapes Sales and Forecast Analysis (2020-2032)
4.3.1 Global Adhesive Tapes Sales and Market Share by Region (2020-2025)
4.3.2 Global Adhesive Tapes Sales Forecast by Region (2026-2032)
4.4 Global Adhesive Tapes Sales Price Trend Analysis (2020-2032)
5 Global Adhesive Tapes Market Size by Type and Application
5.1 Global Adhesive Tapes Market Size by Type
5.1.1 Global Adhesive Tapes Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Adhesive Tapes Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Adhesive Tapes Market Size by Application
5.2.1 Global Adhesive Tapes Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Adhesive Tapes Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Adhesive Tapes Market Size by Type
6.3.1 North America Adhesive Tapes Sales by Type (2020-2032)
6.3.2 North America Adhesive Tapes Revenue by Type (2020-2032)
6.4 North America Adhesive Tapes Market Size by Application
6.4.1 North America Adhesive Tapes Sales by Application (2020-2032)
6.4.2 North America Adhesive Tapes Revenue by Application (2020-2032)
6.5 North America Adhesive Tapes Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Adhesive Tapes Market Size by Type
7.3.1 Europe Adhesive Tapes Sales by Type (2020-2032)
7.3.2 Europe Adhesive Tapes Revenue by Type (2020-2032)
7.4 Europe Adhesive Tapes Market Size by Application
7.4.1 Europe Adhesive Tapes Sales by Application (2020-2032)
7.4.2 Europe Adhesive Tapes Revenue by Application (2020-2032)
7.5 Europe Adhesive Tapes Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Adhesive Tapes Market Size by Type
8.3.1 China Adhesive Tapes Sales by Type (2020-2032)
8.3.2 China Adhesive Tapes Revenue by Type (2020-2032)
8.4 China Adhesive Tapes Market Size by Application
8.4.1 China Adhesive Tapes Sales by Application (2020-2032)
8.4.2 China Adhesive Tapes Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Adhesive Tapes Market Size by Type
9.3.1 APAC (excl. China) Adhesive Tapes Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Adhesive Tapes Revenue by Type (2020-2032)
9.4 APAC (excl. China) Adhesive Tapes Market Size by Application
9.4.1 APAC (excl. China) Adhesive Tapes Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Adhesive Tapes Revenue by Application (2020-2032)
9.5 APAC (excl. China) Adhesive Tapes Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Adhesive Tapes Market Size by Type
10.3.1 Latin America Adhesive Tapes Sales by Type (2020-2032)
10.3.2 Latin America Adhesive Tapes Revenue by Type (2020-2032)
10.4 Latin America Adhesive Tapes Market Size by Application
10.4.1 Latin America Adhesive Tapes Sales by Application (2020-2032)
10.4.2 Latin America Adhesive Tapes Revenue by Application (2020-2032)
10.5 Latin America Adhesive Tapes Market Size by Country
10.6 Latin America Adhesive Tapes Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Adhesive Tapes Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Adhesive Tapes Market Size by Type
11.3.1 Middle East & Africa Adhesive Tapes Sales by Type (2020-2032)
11.3.2 Middle East & Africa Adhesive Tapes Revenue by Type (2020-2032)
11.4 Middle East & Africa Adhesive Tapes Market Size by Application
11.4.1 Middle East & Africa Adhesive Tapes Sales by Application (2020-2032)
11.4.2 Middle East & Africa Adhesive Tapes Revenue by Application (2020-2032)
11.5 Middle East Adhesive Tapes Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Adhesive Tapes Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Adhesive Tapes Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Adhesive Tapes Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Adhesive Tapes Average Sales Price by Manufacturers (2021-2025)
12.2 Adhesive Tapes Competitive Landscape Analysis and Market Dynamic
12.2.1 Adhesive Tapes Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 3M
13.1.1 3M Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 3M Adhesive Tapes Product Portfolio
13.1.3 3M Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 Nitto
13.2.1 Nitto Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Nitto Adhesive Tapes Product Portfolio
13.2.3 Nitto Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Tesa (Beiersdorf AG)
13.3.1 Tesa (Beiersdorf AG) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Tesa (Beiersdorf AG) Adhesive Tapes Product Portfolio
13.3.3 Tesa (Beiersdorf AG) Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Lintec
13.4.1 Lintec Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Lintec Adhesive Tapes Product Portfolio
13.4.3 Lintec Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Intertape Polymer Group
13.5.1 Intertape Polymer Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Intertape Polymer Group Adhesive Tapes Product Portfolio
13.5.3 Intertape Polymer Group Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 Shurtape Technologies
13.6.1 Shurtape Technologies Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Shurtape Technologies Adhesive Tapes Product Portfolio
13.6.3 Shurtape Technologies Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 Avery Dennison (Yongle)
13.7.1 Avery Dennison (Yongle) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Avery Dennison (Yongle) Adhesive Tapes Product Portfolio
13.7.3 Avery Dennison (Yongle) Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.8 Achem (YC Group)
13.8.1 Achem (YC Group) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Achem (YC Group) Adhesive Tapes Product Portfolio
13.8.3 Achem (YC Group) Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.9 Scapa
13.9.1 Scapa Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Scapa Adhesive Tapes Product Portfolio
13.9.3 Scapa Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.10 Teraoka
13.10.1 Teraoka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Teraoka Adhesive Tapes Product Portfolio
13.10.3 Teraoka Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.11 ORAFOL Europe GmbH
13.11.1 ORAFOL Europe GmbH Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 ORAFOL Europe GmbH Adhesive Tapes Product Portfolio
13.11.3 ORAFOL Europe GmbH Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.12 Denka
13.12.1 Denka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Denka Adhesive Tapes Product Portfolio
13.12.3 Denka Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.13 Stokvis Tapes
13.13.1 Stokvis Tapes Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Stokvis Tapes Adhesive Tapes Product Portfolio
13.13.3 Stokvis Tapes Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.14 Shanghai Smith Adhesive
13.14.1 Shanghai Smith Adhesive Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Shanghai Smith Adhesive Adhesive Tapes Product Portfolio
13.14.3 Shanghai Smith Adhesive Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.15 Zhongshan Crown Adhesive
13.15.1 Zhongshan Crown Adhesive Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 Zhongshan Crown Adhesive Adhesive Tapes Product Portfolio
13.15.3 Zhongshan Crown Adhesive Adhesive Tapes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Adhesive Tapes Industry Chain Analysis
14.2 Adhesive Tapes Industry Raw Material and Suppliers Analysis
14.2.1 Adhesive Tapes Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Adhesive Tapes Typical Downstream Customers
14.4 Adhesive Tapes Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings