Taiwan Probiotic Food Supplement Market - 2024-2027

The Taiwan probiotic food supplement market recorded a value of US$ 37.94 million in 2023 and is expected to reach a value of US$ 56.34 million in 2027, growing at a CAGR of 10.59% during the forecast period (2024-2027).

Taiwanese consumers are increasingly informed about the role of probiotics in promoting digestive health, boosting immunity, and enhancing overall well-being. This growing awareness is largely driven by educational campaigns, social media, and the widespread availability of scientific information. As consumers become more knowledgeable, they are seeking out high-quality probiotic supplements that offer specific health benefits, leading to an increase in demand for targeted and scientifically validated products within the market.

The Taiwan probiotic food supplement market is witnessing a broadening of product portfolios, with companies introducing a diverse range of supplements tailored to different consumer needs. This includes products that cater to various age groups, such as children, adults, and the elderly, as well as supplements designed for specific health conditions like digestive disorders, immune support, and mental health.

The market is also seeing the introduction of novel probiotic strains, as companies invest in research and development to discover and utilize bacteria that offer unique health benefits. This trend is contributing to the proliferation of specialized and premium products, allowing consumers to choose supplements that align with their personal health goals.

Drivers

Prevalence of Digestive Disorders

The prevalence of digestive disorders is a significant driver of the Taiwan probiotic food supplement market. As conditions such as irritable bowel syndrome (IBS), lactose intolerance, and other gastrointestinal issues become more common, consumers are increasingly seeking effective solutions to manage and alleviate these ailments.

Probiotic supplements, known for their ability to promote gut health by restoring the balance of good bacteria in the digestive system, are gaining traction among those looking for natural and preventive approaches to managing digestive discomfort. In the Taiwan market, this growing demand for probiotics is further fueled by the recognition that digestive health is closely linked to overall well-being.

Consumers who suffer from chronic digestive disorders are particularly motivated to explore probiotic supplements as a way to improve their quality of life. This trend is leading to an expansion in the range of probiotic products available, with manufacturers introducing targeted formulations designed to address specific digestive issues.

As awareness of the benefits of probiotics continues to rise, the Taiwan probiotic food supplement market is poised for significant growth, driven by the widespread prevalence of digestive disorders and the ongoing search for effective, natural health solutions.

Awareness of Preventive Health

The Taiwan probiotic food supplement market is being significantly influenced by the growing recognition of preventative health. With an increasing awareness of the significance of proactive health maintenance, more consumers in Taiwan are turning to supplements that can aid in illness prevention and promote general well-being.

Probiotics, renowned for their capacity to improve gastrointestinal health, strengthen the immune system, and prevent a range of health problems, are increasingly recognized as a crucial element of a preventative healthcare routine. In the Taiwan market, customers are increasingly seeking probiotic supplements to strengthen their health defenses proactively, in anticipation of potential issues.

This phenomenon is especially noticeable among persons who prioritize their health and are willing to spend money on goods that provide protective advantages. In response to this demand, the industry is increasing the range of probiotic products available, including those expressly designed for preventive health purposes.

Therefore, the market for probiotic food supplements in Taiwan is expanding due to consumers adopting a more proactive approach to their health. The emphasis on prevention is not only enlarging the market but also fostering innovation in probiotic product offerings, as manufacturers are creating novel formulations that specifically address the preventative health requirements of the population.

Restraints

Variability in Product Quality

In the Taiwan probiotic food supplement market, the inconsistency in product quality can lead to consumer dissatisfaction and erosion of trust. Probiotics are sensitive to factors such as temperature, storage conditions, and manufacturing processes, which can all affect their viability and efficacy.

If consumers purchase probiotic supplements that do not deliver the expected health benefits due to degradation or insufficient probiotic counts, they may lose confidence in the product and the brand, resulting in reduced repeat purchases. This can slow market growth as consumers become wary of investing in supplements with unpredictable outcomes.

Manufacturers in the Taiwan probiotic food supplement market face significant challenges in maintaining consistent product quality. The complexity of producing high-quality probiotics requires stringent quality control measures, from sourcing raw materials to final product testing. Variability in these processes can lead to fluctuations in the potency and effectiveness of the supplements. This variability in quality across different brands and products can create a fragmented market where consumer experiences vary widely.

Segment Analysis

The Taiwan probiotic food supplement market is segmented based on ingredients, dosage, application, age, and distribution channel.

The growing awareness about the benefits of Lactobacillus strains

The Lactobacillus segment is a major contributor to the growth of the probiotic food supplement market in Taiwan, driven by increasing consumer demand for gut health products, a strong cultural affinity for fermented foods, and innovative product offerings by local and international brands. The growing awareness about the benefits of probiotics, particularly Lactobacillus strains like Lactobacillus acidophilus and Lactobacillus rhamnosus, is a significant driver in Taiwan.

These strains are associated with numerous health benefits, including enhancing the gut microbiome, reducing symptoms of irritable bowel syndrome (IBS), and supporting the immune system. Taiwanese consumers, increasingly aware of the link between gut health and overall wellness, are seeking supplements containing Lactobacillus to maintain their digestive health. For instance, products like Yakult and other Lactobacillus-enriched yogurt drinks are widely popular in Taiwan due to their perceived health benefits and taste appeal.

Sustainability Analysis

One of the key sustainability challenges in the probiotic food supplement market is the sourcing of raw materials, particularly strains of Lactobacillus and other beneficial bacteria. Taiwanese manufacturers are increasingly adopting sustainable sourcing practices, such as using non-GMO strains, organic ingredients, and locally sourced raw materials to reduce carbon footprints.

Packaging plays a significant role in the environmental footprint of probiotic supplements. In Taiwan, companies are moving towards sustainable packaging solutions, such as using biodegradable, recyclable, or compostable materials to reduce plastic waste. For instance, many local brands are shifting from plastic bottles to eco-friendly alternatives like glass or paper-based packaging that can be recycled easily.

Unmet Needs

The primary unmet need in the Taiwan probiotic food supplement market is the demand for a broader range of probiotic strains. Consumers are increasingly seeking supplements that offer multiple strains of probiotics to address various health concerns, such as digestive health, immune support, and mental well-being. The market currently features a limited selection of products with diverse probiotic strains, which can restrict consumer options and limit the effectiveness of supplements.

Expanding the variety of probiotic strains available in the market could better meet consumer needs and enhance market growth. Personalized nutrition is an emerging trend that highlights an unmet need in the probiotic food supplement market. Consumers are increasingly interested in products tailored to their individual health needs and genetic profiles. Currently, the market offers limited options for personalized probiotic supplements that cater to specific health conditions or genetic predispositions.

Competitive Landscape

The major players in the market include Far East Bio-Tec Co., Ltd, TENSALL BIO-TECH CO., LTD, GenMont Biotech Inc, Herb & Health, Orient EuroPharma Co., Ltd, and others.

By Ingredient
• Lactobacillus
• Streptococcus
• Bifidobacterium
• Others

By Dosage
• Tablet
• Capsules
• Liquid
• Powder
• Others

o Chewables & Gummies

o Soft Gels

o Others

By Application
• Gastrointestinal Health

o Gut Microbiota/Microbiome Balance

o Digestion

o Constipation

o Bloating

o Diarrhea

o Leaky Gut

o Inflammation

o Immune System

o Others

 Gluten sensitivity

 Abdominal Pain

 GERD/Helicobacter pylori

 Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

 Gut Flora/Gut Microbiome Restoration

 Others
• Vaginal Health
• Urinary Tract Health

o Kidney Stones

o UTIs

o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health

o Osteoarthritis

o Osteoporosis/Low Mineral Bone Density

o Inflammation
• Brain/Mental Health

o Sleep

o Cognition

o Mood

o Depression

o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails

o Atopic Dermatitis & Eczema

o Acne

o Rosacea

o Hair Growth/Hair Loss

o Skin Microbiome

o Others
• Sports
• Women’s Health

o Fertility

o Menopause

o Pregnancy

o Pcos

o Vaginal Health & Health Vaginal Microbiome

o Vaginal Infections (Bv/Vvc)

o Pregnancy Outcomes

o Others
• Men’s Health & Men's Fertility
• Weight Management
• Pediatric Health

o Colic

o Constipation

o Regurgitation

o Atopic Dermatitis

o Others
• Others

By Age
• Infant
• Children
• Adults
• Seniors

By Distribution Channels
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Why Purchase the Report?
• To visualize the Taiwan probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Taiwan probiotic food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Taiwan probiotic food supplement report would provide approximately 30 tables, 55 figures and 210 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies