Taiwan Probiotic Food Market - 2024-2027

The Taiwan Probiotic Food Market recorded a value of US$ 498.55 million in 2023 and is expected to reach a value of US$ 620.04 million in 2027, growing at a CAGR of 5.72% during the forecast period (2024-2027).

Consumers are increasingly wary of artificial ingredients and are favoring products that are perceived as natural and minimally processed. This shift is reflected in the growing popularity of organic probiotic foods, made from ingredients free from synthetic pesticides and fertilizers. As a result, market players are focusing on sourcing high-quality, organic ingredients and promoting the natural benefits of their probiotic products. This trend aligns with broader global movements towards sustainable and clean-label products, further driving market growth.

For instance, on September 22, 2023, NISORO HEALTH launched its new Pineapple Enzyme, a high-quality digestive elixir that combines the finest pineapples from Taiwan with Japanese-patented LJ88 probiotics. This innovative product blends the natural benefits of pineapple with probiotic fermentation, creating a nutritional supplement rich in pectin, minerals, organic acids, trace elements, and amino acids.

Drivers

Influence of Western Diets

As Taiwanese consumers become more exposed to Western dietary habits, there's an increasing interest in foods that align with these trends, including those that promote gut health and overall wellness. The Western diet, often characterized by higher consumption of processed and convenience foods, has led to a rise in digestive issues, obesity, and other health concerns in Taiwan. This shift in dietary patterns has heightened awareness among consumers about the importance of gut health, thereby boosting demand for probiotic foods.

Products like yogurt, kefir, and other fermented foods are increasingly integrated into daily meals, reflecting a blend of traditional Taiwanese and Western eating habits. This fusion of dietary practices is accelerating market growth, as local producers and international brands capitalize on the growing demand for probiotic-rich foods catering to the health-conscious Taiwanese consumer. As a result, the influence of Western diets is driving consumer preferences and encouraging innovation and diversification within the Taiwan probiotic food market.

Innovations in Food Technology

As the market for probiotics continues to grow, advancements in food technology are playing a crucial role in overcoming challenges related to the stability, delivery, and efficacy of probiotics, thus enhancing their appeal and accessibility to a broader audience. In the Taiwan market, these technological innovations are leading to the creation of new probiotic strains with improved survivability and potency, ensuring that they remain effective throughout the product’s shelf life and through the digestive process.

The use of biotechnology and precision fermentation in the Taiwan market is paving the way for the development of personalized probiotic products. These innovations allow for the tailoring of probiotic formulations to meet the specific health needs of individuals, enhancing the effectiveness of probiotic consumption and catering to the growing demand for personalized nutrition.

For instance, on November 3, 2023, Baigong Food Co., Ltd, based in Taitung, Taiwan, and renowned for its premium Taiwanese fruit products, launched a new line of functional fruit konnyaku jellies. This range includes probiotic jelly bars and lutein jelly bars, which not only capture the delightful essence of Taiwan's unique fruit flavors but also provide health benefits. With these products, Baigong is reinvigorating the promotion of Taiwan's distinctive fruit offerings on the global stage.

Restraints

Cultural Resistance to New Food Trends

Cultural resistance to new food trends is a significant factor restraining the growth of the Taiwanese probiotic food market. In Taiwan, traditional dietary practices and cultural preferences strongly influence consumer choices, often resulting in skepticism towards new food trends like probiotics. This cultural conservatism creates a market environment where innovative food products must navigate established norms and preferences, which can be challenging.

Consumers have a strong attachment to familiar tastes and ingredients that have been part of their diets for generations. Introducing probiotic foods, which have unfamiliar flavors or textures, can face resistance from those who are hesitant to deviate from their traditional eating habits. This resistance is particularly pronounced in older generations who might be less inclined to try new products and more comfortable sticking with known, traditional options.

There is a lack of widespread awareness and understanding of the benefits of probiotics within certain segments of the Taiwanese market. While younger, more health-conscious consumers may be open to trying probiotic foods, the overall market penetration remains limited due to the lack of comprehensive education and effective marketing strategies that resonate with a broader audience. Without strong cultural acceptance and education, the probiotic food market struggles to gain traction.

Segment Analysis

The Taiwan probiotic food market is segmented based on type, ingredient, application, age, and distribution channel.

Consumers Increasingly Seeking Functional Food Drives Segment Growth

The Lactobacillus segment is set to hold the largest share of the market. As the probiotic food market in Taiwan continues to expand, consumers are increasingly seeking functional food products that promote overall health. The market is witnessing a significant shift towards products that offer these health benefits, aligning with the global trend of prioritizing wellness and preventive healthcare, contributing to the segment's dominance in the Taiwan market.

Taiwan’s health authorities recognize the health benefits of probiotics and have established guidelines that encourage the use of scientifically validated strains like Lactobacillus in food products. This allows manufacturers to market products with clear health claims, further boosting consumer confidence. The increasing availability of Lactobacillus-based products in both retail and online markets makes it easier for health-conscious consumers to access these functional foods.

Sustainability Analysis

The sustainability analysis of the Taiwan probiotic food market reveals a growing emphasis on eco-friendly practices and responsible sourcing as consumer demand for sustainable products continues to rise. Many probiotic food manufacturers in Taiwan are focusing on reducing their carbon footprint by sourcing raw materials locally, thereby minimizing transportation-related emissions. This localized approach also supports Taiwan's agricultural sector by encouraging sustainable farming practices, which align with the market's broader efforts to reduce environmental degradation and promote biodiversity.

The probiotic food market in Taiwan is experiencing a shift towards more sustainable packaging solutions. Companies are replacing traditional plastic packaging with biodegradable or recyclable materials to meet the growing demand for environmentally responsible products. This trend is in line with Taiwan’s government initiatives, which have introduced stricter regulations on plastic use and waste management.

As consumers become more eco-conscious, they are prioritizing brands that align with their values, favoring probiotic food products that are not only beneficial to their health but also contribute to environmental sustainability. The market is also seeing innovations in energy-efficient production processes, reducing water usage and waste throughout the supply chain. These factors indicate that sustainability is becoming an integral part of the Taiwan probiotic food market, driving its evolution toward a greener and more responsible future.

Unmet Needs

The unmet needs of the Taiwan probiotic food market are centered around key areas where consumer demand is outpacing product innovation and market offerings. One of the primary unmet needs in the market is the demand for more targeted and personalized probiotic solutions. As Taiwanese consumers become more health-conscious, there is a growing preference for probiotic products tailored to specific health conditions, such as digestive disorders, immune support, or even mental health through the gut-brain axis.

However, the market currently lacks a wide range of specialized probiotic formulations that address these niche health concerns. While general probiotic products are abundant, the lack of variety in condition-specific probiotics presents a significant gap in the market. This unmet need suggests an opportunity for companies to innovate and create new products that cater to the evolving health goals of Taiwanese consumers.

With the rise of plant-based diets and increasing awareness of animal welfare and environmental sustainability, many consumers are seeking probiotic foods that align with their dietary preferences. However, the market is still dominated by dairy-based probiotic products, leaving a gap for vegan or plant-based alternatives. This unmet demand highlights an opportunity for manufacturers to develop non-dairy probiotic options, such as those derived from fermented plant sources, to appeal to a broader consumer base.

Competitive Landscape

The major players in the market include Wonderful Food CO., LTD. (Wan Tai Feng Food Co., Ltd.), Quan Jiurong Enterprise Co., Ltd. (Chyuan Jeou Rong Enterprise Co. Ltd.), Kai Kombucha, King Kung Health Food Co., Ltd., Yu Ding Xing, Chou Chin Industrial Co., Ltd. (Bomy), DONG FANG YIN INTERNATIONAL ENTERPRISE CO., LTD., Kefir Link, Swiss Chalet Alphütte, HWA NAN FOOD INDUSTRIAL CO., LTD., MIN MIN KOMBUCHA, Kultcha Kombucha, Jun's Kombucha Lab Kombucha, Taiwan Tempei Food Enterprise Co., Ltd.

By Type
• Yogurt
• Kefir
• Sauerkraut
• Tempeh
• Kimchi
• Miso
• Kombucha
• Others

By Ingredient
• Lactobacillus
• Streptococcus
• Bifidobacterium
• Others

By Application
• Gastrointestinal Health

o Gut Microbiota/Microbiome Balance

o Digestion

o Constipation

o Bloating

o Diarrhea

o Leaky Gut

o Inflammation

o Gluten sensitivity

o Abdominal Pain

o GERD/Helicobacter pylori

o Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

o Gut Flora/Gut Microbiome Restoration

o Others
• Vaginal Health
• Urinary Tract Health

o Kidney Stones

o UTIs

o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health

o Osteoarthritis

o Osteoporosis/Low Mineral Bone Density

o Inflammation
• Brain/Mental Health

o Sleep

o Cognition

o Mood

o Depression

o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails

o Atopic Dermatitis & Eczema

o Acne

o Rosacea

o Hair Growth/Hair Loss

o Skin Microbiome

o Others
• Sports
• Women’s Health

o Fertility

o Menopause

o Pregnancy

o Pcos

o Vaginal Health & Health Vaginal Microbiome

o Vaginal Infections (Bv/Vvc)

o Pregnancy Outcomes

o Others
• Men’s Health & Men’s Fertility
• Weight Management
• Pediatric Health

o Colic

o Constipation

o Regurgitation

o Atopic Dermatitis

o Others
• Others

By Age
• Infant
• Children
• Adults
• Seniors

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Key Developments
• On September 22, 2023, NISORO HEALTH launched its new Pineapple Enzyme, a high-quality digestive elixir that combines the finest pineapples from Taiwan with Japanese-patented LJ88 probiotics. This innovative product blends the natural benefits of pineapple with probiotic fermentation, creating a nutritional supplement rich in pectin, minerals, organic acids, trace elements, and amino acids.
• On November 3, 2023, Baigong Food Co., Ltd, based in Taitung, Taiwan, and renowned for its premium Taiwanese fruit products, launched a new line of functional fruit konnyaku jellies. This range includes probiotic jelly bars and lutein jelly bars, which not only capture the delightful essence of Taiwan's unique fruit flavors but also provide health benefits. With these products, Baigong is reinvigorating the promotion of Taiwan's distinctive fruit offerings on the global stage.

Why Purchase the Report?
• To visualize the Taiwan probiotic food market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Taiwan probiotic food market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Taiwan probiotic food market report would provide approximately 57 tables, 66 figures, and 210 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies