Taiwan Postbiotics Food Supplements Market - 2024-2027

The Taiwan Postbiotic Food Supplement market recorded a value of US$ 32.52 thousand in 2023 and is expected to reach a value of US$ 52.53 thousand in 2027, growing at a CAGR of 12.9% during the forecast period (2024-2027).

Taiwanese consumers are becoming more informed about the benefits of maintaining a healthy gut microbiome, leading to a rising interest in products that support digestive health. Postbiotics, which are non-living bacterial products or byproducts that offer health benefits, are gaining traction as they are seen as a safer and potentially more effective alternative to live probiotics.

Innovation is at the forefront of the Taiwan postbiotic food supplement market, with companies focusing on developing new formulations and delivery methods to attract consumers. The market is witnessing the introduction of postbiotic supplements in various formats, such as capsules, powders, and functional foods like beverages and snacks. This diversification in product offerings is aimed at making postbiotics more accessible and appealing to a broader audience.

Market Drivers

Demand for Immune-Boosting Products

The demand for immune-boosting products is emerging as a powerful driver of the Taiwan postbiotic food supplement market. Taiwanese consumers have become increasingly aware of the need to strengthen their immune systems to protect against infections and maintain overall health. This heightened focus on immunity is leading to a surge in demand for dietary supplements that can offer these benefits, with postbiotics gaining significant attention in the market. Postbiotics are the beneficial byproducts of probiotic activity and are shown to enhance immune function, making them an attractive option for health-conscious consumers.

In the Taiwan market, this growing interest in immune-boosting products is prompting a shift towards postbiotic supplements, as they are perceived to offer more targeted and effective support for the immune system. Postbiotics are rich in metabolites such as short-chain fatty acids and peptides, which have been shown to modulate the immune response and reduce inflammation.

The demand for immune-boosting postbiotics is driving innovation in the Taiwan market. Companies are developing new formulations and delivery methods to make these supplements more accessible and appealing to a broader audience. For instance, postbiotics are being incorporated into functional products, offering consumers convenient ways to enhance their immune systems through their daily diets. This trend is expanding postbiotic products and also integrating them into the broader health and wellness market in Taiwan, further driving market growth.

Globalization of Health Trends

As health and wellness become increasingly globalized, Taiwanese consumers are becoming more aware of international trends, especially gut health and immune support. This heightened awareness is creating a fertile ground for Taiwan's postbiotic food supplement market.

Consumers are more informed about the benefits of postbiotics, which are gaining popularity as the next evolution in gut health solutions, following the success of probiotics. The global shift towards preventive healthcare, where consumers prioritize maintaining good health over treating illnesses, is fueling demand for postbiotics. Taiwanese consumers are showing a preference for scientifically backed, natural health products that offer targeted benefits. This shift is opening up new market opportunities for both local and international companies looking to cater to this burgeoning demand.

The globalization of health trends is driving innovation within the Taiwan postbiotic food supplement market. Companies are increasingly looking to global markets for inspiration, expansion, and collaboration, leading to the development of advanced postbiotic products that incorporate the latest research and technology.

For instance, on March 29, 2022, Synbio Tech Inc. announced the construction of a new facility in Kaohsiung Science Park, Taiwan. This state-of-the-art plant, representing an investment of approximately $67 million, will focus on the production of probiotics and postbiotics for human health, animal health, and agriculture.

Restraints

Limited Product Availability

Limited product availability poses a significant constraint on the Taiwan postbiotic food supplement market, impacting its growth and development. The market for postbiotic food supplements in Taiwan is relatively nascent compared to more established dietary supplement sectors. This nascence often results in limited product offerings, as manufacturers may be hesitant to invest heavily in production facilities or distribution networks without clear, substantial demand signals.

The complexities involved in sourcing high-quality postbiotic ingredients can restrict product availability. Postbiotics, being a more specialized category of dietary supplements, require advanced production processes and stringent quality controls to ensure efficacy and safety. This supply chain constraint can lead to intermittent product shortages or delays in market entry, which can deter potential consumers and limit market growth opportunities.

Market Segment Analysis

The Taiwan postbiotic food supplement market is segmented based on product, application, distribution channel, and type.

Rising Demand for Powder Postbiotics Products

The powder postbiotics segment significantly drives the postbiotic food supplement market in Taiwan, propelled by growing consumer awareness of gut health and the convenience of powdered formulations. Postbiotics, which are bioactive compounds produced during the fermentation process of probiotics, have gained popularity due to their stability, efficacy, and safety compared to live probiotics.

Powder postbiotics are particularly favoured for their ease of incorporation into daily diets, such as mixing with water, smoothies, or other foods, offering a flexible option for consumers who are seeking to improve their digestive health. The segment is also fueled by the rising trend of clean-label products, with consumers favouring supplements that have fewer additives and preservatives.

Powder postbiotics align well with this trend, as they can be produced with minimal processing, maintaining the integrity of the bioactive compounds. Furthermore, the stable nature of postbiotics in powder form, which do not require refrigeration, makes them an attractive option in Taiwan’s hot and humid climate. This convenience factor has led to increased sales in both online and offline retail channels, as consumers prioritize easy-to-store and easy-to-use products.

Sustainability Analysis

The sustainability of the postbiotic food supplement market in Taiwan is anchored in several key factors, including environmentally friendly production processes, the stability of postbiotics, and the market's alignment with sustainable consumer trends. Postbiotics, unlike live probiotics, do not involve the use of live microorganisms, which simplifies the production process, reduces energy consumption, and minimizes waste, making them a more sustainable option.

Their stability at room temperature also negates the need for refrigeration during storage and transportation, significantly lowering the carbon footprint associated with these products. One of the primary aspects contributing to the market's sustainability is the eco-friendly manufacturing of postbiotics. The production of postbiotics typically involves the fermentation of food-based substrates, such as plant fibers, which are abundant and renewable.

Unmet Needs

The most pressing unmet needs in the Taiwan postbiotic food supplement market is the lack of consumer awareness and education about postbiotics and their potential health benefits. While probiotics are widely recognized and understood by consumers, postbiotics remain a relatively new concept in the functional food and dietary supplement landscape. This gap in consumer knowledge creates a significant barrier to market growth, as potential customers may not fully grasp the distinct advantages of postbiotics, such as their stability and ability to confer health benefits without the need for live organisms.

The current market offerings are often narrow in scope, with few options that cater to different health concerns, age groups, or dietary preferences. This lack of product variety can stifle consumer interest, as individuals seek personalized solutions that align with their specific health needs. Expanding the product portfolio to include a wider range of formulations, such as postbiotic supplements targeting immune health, digestive support, or skin health, could address this gap and attract a broader consumer base.

Major Players

The major players in the market include Kind Share (Kangshuo Biomedical Co., Ltd.) and Fecula Biotech (Chengjiao Biotech)

By Product
• Powder Postbiotics
• Capsule/Tablet Postbiotics
• Others

By Application
• Digestive Health
• Immune Support
• Skin Health
• Weight Management
• Others

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Others

By Type
• Short-Chain Fatty Acids
• Tributyrin
• Others

Why Purchase the Report?
• To visualize the Taiwan postbiotic food supplement market segmentation based on product, application, distribution channel, and type as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Taiwan postbiotic food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Taiwan postbiotic food supplement report would provide approximately 18 tables, 27 figures and 180 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies