Taiwan Food Supplement Market - 2024 - 2027

The Taiwan Food Supplement Market recorded a value of US$ 957.50 million in 2023 and is expected to reach US$ 1220.02 million in 2027, growing at a CAGR of 6.41% during the forecast period (2024-2027).

The Taiwan food supplement industry is placing significant emphasis on mental health, since there is a growing need for products that enhance cognitive performance, stabilize mood, and control stress. The surge in popularity of this phenomenon can be attributed to the increasing recognition of mental health concerns and the inclination towards seeking organic remedies to improve mental wellness.

The market is growing with the introduction of supplements that incorporate components recognized for enhancing cognitive function, alleviating anxiety, and promoting general brain well-being. With the increasing focus on mental health, the market for mental health services is projected to experience ongoing expansion.

In March 2023, The World Health Organization classified depression as the primary cause of mortality in the 21st century, particularly among younger individuals. The Ministry of Health and Welfare organized a dedicated news conference and sent invitations to the Taiwanese Society of Psychiatry, the Taiwan Association of Clinical Psychology, the Taiwan Counseling Psychologist Union, and other relevant organizations. The purpose of this collaboration was to collaboratively develop a mental health support program for young individuals and address their psychological requirements.

Drivers

Prevalence of Chronic Diseases

Awareness of the role of diet and nutrition in managing chronic diseases is growing among consumers in the Taiwan market. This heightened understanding is fueling demand for supplements known to support cardiovascular health, regulate blood sugar, and assist with weight control.

Individuals with cardiovascular disorders or diabetes are increasingly seeking out supplements that can help lower cholesterol, improve heart health, or manage blood sugar levels. As a result, the market is seeing an expansion in the variety of products specifically designed to address these health concerns, driving both product diversity and sales growth.

For instance, according to Taiwan's Center for Disease Control, there were 6,576 tuberculosis cases (28 cases per 100,000 population) and 477 tuberculosis-related deaths (2 cases per 100,000 population) in 2022. Additionally, the Health Promotion Administration reported that nearly 80 percent of Taiwanese aged 54 and older have at least one chronic disease, and almost 70 percent of those aged 65 and older have at least two, as per the Taiwan Longitudinal Study on Aging, which has tracked more than 4,000 middle-aged to elderly individuals since 2019.

Awareness of Nutritional Deficiencies

The movement towards customized nutrition is rapidly growing in Taiwan, as an increasing number of consumers are looking for individualized solutions that specifically address their nutritional needs. Technological advancements, such as genetic testing and personalized health evaluations, are facilitating the provision of tailored supplement programs that target specific deficits. This trend is not only stimulating innovation in the market but also enhancing customer involvement, as individuals are more inclined to spend on items that are precisely tailored to address their nutritional requirements.

For instance, on April 11, 2024, Scientists launched Biofortified Rice to Address Nutrient Deficiencies, a collaborative team from the University of Geneva (UNIGE), ETH Zurich, and Taiwan's National Chung Hsing University (NCHU) introduced a new biofortified rice line with enhanced vitamin B1 content. This advancement aims to combat vitamin B1 deficiency, a common issue linked to rice-based diets that can lead to serious nervous and cardiovascular system disorders. The newly developed rice offers a promising solution to improving public health by providing a vital micronutrient in a staple food consumed by millions.

Restraints

Cultural Beliefs and Dietary Preferences

Cultural views and dietary habits exert a substantial influence on consumer choices and acceptance of certain goods, hence impeding the expansion of the Taiwan food supplement business. Taiwan possesses a wealth of cultural legacy, and its people have profoundly embedded traditional eating traditions in their everyday lives.

The presence of cultural norms and preferences can generate opposition toward the acceptance of specific dietary supplements, particularly those that are seen as inconsistent with local diets or values. Comprehending and maneuvering through these cultural elements is essential for market participants striving to thrive in this setting.

Taiwan's culinary inclinations, which prioritize the use of unprocessed, wholesome ingredients and a harmonious eating regimen, might also serve as a limitation on the market. A significant number of Taiwanese consumers hold the belief that a comprehensive diet offers sufficient nutrients, hence diminishing the perceived necessity for supplementary intake. This conviction is especially prevalent among older cohorts who may be less inclined to embrace dietary supplements unless they are endorsed by healthcare practitioners or perceived as essential owing to specific medical circumstances.

Segment Analysis

Taiwan's food supplement market is segmented based on ingredient, dosage, application, age, and distribution channel.

Increasing Prevalence of Mental Health Issues

The brain and mental health segment is expected to hold the largest share of the Taiwan food supplements market due to growing consumer awareness and the increasing prevalence of mental health issues. As Taiwan faces rising levels of stress, anxiety, and cognitive health challenges linked to a fast-paced lifestyle, an aging population, and the pressures of modern society, the demand for supplements targeting brain function and mental well-being has surged.

Taiwanese consumers are increasingly turning to natural and preventive solutions to support mental clarity, reduce stress, and maintain cognitive health as part of their overall wellness routines. This shift is creating a significant market opportunity for supplements that promote brain health, positioning this segment to lead the market’s growth.

For instance, in Taiwan, a recent study has highlighted the positive impact of physical activity on mental health among children and adolescents. Published in JAMA Pediatrics, the study utilized anonymous data from the Taiwan National Student Fitness Tests, which track students' physical fitness activities in school, and compared it with the National Insurance Research Databases, which compile medical information on diagnoses and treatments. Researchers analyzed data focusing on students aged 10 to 11 years old.

The findings revealed that students who were more physically active had lower rates of mental health disorders, including anxiety, depression, and ADHD/ADD. The study followed these students for at least three years, demonstrating a clear correlation between sustained physical fitness and improved mental health outcomes. This evidence underscores the importance of promoting active lifestyles among young people in Taiwan, aligning with the broader trend of increasing interest in fitness across the population.

Sustainability Analysis

The sustainability analysis of the Taiwan food supplements market reveals a growing emphasis on eco-friendly practices and responsible sourcing, driven by both consumer demand and regulatory pressure. As awareness of environmental issues rises in Taiwan, sustainability is becoming a key factor influencing purchasing decisions within the food supplements market.

Consumers are increasingly seeking products that not only promote personal health but also align with ethical and sustainable values. This has created a strong market demand for supplements that are produced using sustainable farming practices, responsibly sourced ingredients, and environmentally conscious packaging. The market is seeing a shift toward plant-based supplements, which are perceived as having a lower environmental impact compared to those derived from animal sources, further fueling the trend toward sustainability.

The main sustainability challenge in the Taiwan food supplements market is the sourcing of raw materials. Many supplement ingredients, such as herbs, vitamins, and minerals, are sourced globally, often leading to concerns about the carbon footprint and the sustainability of supply chains. To address this, companies in the market are increasingly adopting transparent sourcing practices, ensuring that ingredients are harvested in ways that protect biodiversity and support local farming communities.

Unmet Needs

The unfulfilled requirements arise from deficiencies in the range of products available, lack of customer knowledge, and limited availability, all of which impede the market from achieving its maximum capacity. Meeting these criteria is essential for expanding the market and satisfying the changing wants of Taiwanese consumers.

A significant unfulfilled requirement in the Taiwan market is the desire for enhanced and focused supplement solutions tailored to individual needs. Although the market provides a diverse selection of basic health supplements, there is an increasing consumer demand for goods that target specific health issues and cater to unique nutritional needs.

Consumers are progressively looking for supplements that are customized to their specific age, gender, lifestyle, and health issues. These may include vitamins designed to address hormonal balance, cognitive function, or joint health. Nevertheless, the present market continues to exhibit a deficiency in the requisite variety of these specialist products and services. This gap provides a chance for companies to create and promote products that meet these specific demands, offering more customized solutions that appeal to health-conscious consumers.

Competitive Landscape

The major players in the market include Far East Bio-Tec Co., Ltd., Orient EuroPharma Co., Ltd., Taiwan Biotech Co., Ltd, Taiyen Biotech Co., Ltd., Tensall Bio-Tech Co., Ltd., GenMont Biotech Inc., and Herb & Health.

By Ingredient
• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Omega Fatty Acids
• Probiotics
• Others

By Dosage
• Tablet
• Capsules
• Liquid
• Powder
• Others

By Application
• Gastrointestinal Health

o Gut Microbiota/Microbiome Balance

o Digestion

o Constipation

o Bloating

o Diarrhea

o Leaky Gut

o Inflammation

o Gluten sensitivity

o Abdominal Pain

o GERD/Helicobacter pylori

o Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

o Gut Flora/Gut Microbiome Restoration

o Others
• Vaginal Health
• Urinary Tract Health

o Kidney Stones

o UTIs

o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health

o Osteoarthritis

o Osteoporosis/Low Mineral Bone Density

o Inflammation
• Brain/Mental Health

o Sleep

o Cognition

o Mood

o Depression

o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails

o Atopic Dermatitis & Eczema

o Acne

o Rosacea

o Hair Growth/Hair Loss

o Skin Microbiome

o Others
• Sports
• Women’s Health

o Fertility

o Menopause

o Pregnancy

o Pcos

o Vaginal Health & Health Vaginal Microbiome

o Vaginal Infections (Bv/Vvc)

o Pregnancy Outcomes

o Others
• Men’S Health & Men'S Fertility
• Weight Management
• Pediatric Health

o Colic

o Constipation

o Regurgitation

o Atopic Dermatitis

o Others
• Others

By Age
• Infant
• Children
• Adults
• Seniors

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Key Developments
• On September 30, 2022, Taiwan-based dietary supplement manufacturer Wel-Bloom introduced its groundbreaking supplement technologies, Nutri-Crypt and Nu-fusion, along with its cutting-edge efficacy platform focused on cell-based assays. These innovations were unveiled at Wel-Bloom's recent Innovative Technology Online Forum.

Why Purchase the Report?
• To visualize the Taiwan food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Taiwan food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Taiwan food supplement market report would provide approximately 36 tables, 59 figures, and 210 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies