Malaysia Postbiotic Food Supplement Market - 2024-2027

The Malaysia Postbiotic Food Supplement market recorded a value of US$ 26.03 thousand in 2023 and is expected to reach a value of US$ 38.75 thousand in 2027, growing at a CAGR of 11.5% during the forecast period (2024-2027).

The postbiotic food supplement market in Malaysia is in a nascent but rapidly evolving stage, driven by rising consumer awareness of gut health, increasing digestive health issues and expanding e-commerce platforms. Postbiotics, which are non-viable microbial cells or bioactive compounds that confer health benefits, have garnered attention as the next frontier in digestive health supplements.

Despite being less familiar than probiotics and prebiotics, postbiotics are gaining traction among health-conscious consumers seeking advanced solutions for gut health, immunity enhancement and inflammation reduction. Limited awareness and understanding of postbiotics can significantly restrain the postbiotic food supplement market in Malaysia by impeding consumer adoption and market growth.

The market's growth is further supported by the expansion of e-commerce, which allows brands to reach a broader audience through platforms like Lazada and Shopee. This digital transformation has made postbiotic supplements more accessible to consumers, facilitating the exploration of a wide range of products and brands.

While the postbiotic food supplement market in Malaysia shows promising growth potential, it is still navigating through various challenges that require strategic marketing, consumer education and regulatory adaptation to fully capitalize on the increasing demand for advanced gut health solutions.

Market Drivers

Increasing Availability and Variety of Postbiotic Food Supplements

The increasing availability and variety of postbiotic food supplements significantly drive the postbiotic food supplement market in Malaysia. As consumers become more health-conscious and seek proactive ways to manage their well-being, the demand for postbiotic supplements has surged.

For instance, in 2022, My Myracle specializes in postbiotics supplements for human health but is also branching into new areas such as skincare and pet health. A new player in the postbiotic scene, the company first introduced its postbiotics supplements in the year 2022. Unlike most postbiotics which are made via the heat-killed method, the company produces postbiotics using a non-heat-killed technique developed by researchers from Universiti Putra Malaysia (UPM).

Moreover, the increasing variety of postbiotic supplements is complemented by rising awareness and educational efforts about their health benefits. Health and wellness influencers, along with health professionals, are actively promoting the advantages of postbiotics through social media, blogs and health seminars.

For instance, Malaysia's health-focused media outlets and wellness influencers often highlight the benefits of specific postbiotic strains, which boosts consumer interest and encourages purchases. Thus, the growing availability and variety of postbiotic food supplements in Malaysia drive market expansion by meeting diverse consumer preferences, educating the public about health benefits and fostering a culture of wellness that increasingly embraces postbiotic products.

Rising Digestive Health Issues

Rising digestive health issues are significantly driving the postbiotic food supplement market in Malaysia. As digestive disorders such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD) and general gastrointestinal discomfort become more prevalent, consumers are increasingly seeking solutions to manage and alleviate these conditions. Postbiotic food supplements have gained popularity as a potential remedy due to their beneficial effects on gut health and overall digestive function.

For instance, the Malaysian Society of Gastroenterology & Hepatology (MSGH), 2021, stated that IBD is still a relatively rare disease in Malaysia, with a mean incidence of 0.69 per 100,000 population. Nevertheless, studies have shown that there has been a steady increase in the incidence of IBD in Malaysia over the last few decades; this has been especially apparent within the last 10 years.

Additionally, the rising awareness of digestive health issues has led to increased educational efforts and public discourse about gut health. Health campaigns and seminars organized by wellness organizations and healthcare providers emphasize the importance of maintaining a healthy gut microbiome and the role of postbiotics in achieving this.

The increasing prevalence of digestive health issues in Malaysia is driving the demand for postbiotic food supplements. The availability of targeted postbiotic products, coupled with heightened public awareness and education, contributes to a growing market for these supplements as consumers seek effective solutions for managing their digestive health concerns.

Market Restraints

Postbiotic Supplements can be Expensive

The expense of postbiotic supplements can significantly restrain the postbiotic food supplement market in Malaysia by limiting consumer access and market growth. Postbiotic supplements often come with higher production and formulation costs compared to other dietary supplements, such as probiotics and prebiotics.

These costs are attributed to the advanced technology and research required to develop effective postbiotic formulations. Consequently, the higher retail prices of these supplements can make them less affordable for a broader segment of the population, particularly in price-sensitive markets.

For instance, a postbiotic supplement such as those produced by premium brands like ProbioX or GutHealth Labs might be priced considerably higher than conventional probiotic products. This price disparity can deter consumers from purchasing postbiotics, especially when they perceive them as being less essential or when they are unfamiliar with their benefits. Additionally, the high costs can limit the availability of postbiotic products in smaller retail outlets or pharmacies, restricting consumer access to these supplements.

Furthermore, high prices can impact the purchasing decisions of both individual consumers and healthcare practitioners who may prefer more cost-effective alternatives. Thus, the high cost of postbiotic supplements can be a significant restraint on the market in Malaysia by affecting consumer affordability and limiting product accessibility.

Market Segment Analysis

The Malaysia postbiotic food supplement market is segmented based on product, application, distribution channel and type.

High Prevalence of Digestive Issues

The digestive health segment holds the largest share of the Malaysia postbiotic food supplements market. A significant portion of the Malaysian population experiences digestive health concerns such as bloating, indigestion and irregular bowel movements. This has led to increased demand for postbiotic supplements, which are known for their ability to promote gut health and enhance digestive function, positioning the digestive health segment as the largest in the market.

Manufacturers in the Malaysia postbiotic food supplements market are focusing on creating innovative formulations specifically designed to support digestive health. These products, often combined with prebiotics and probiotics, cater to the increasing consumer demand for targeted digestive solutions, reinforcing the dominance of this segment in the Malaysian postbiotic food supplements market.

Sustainability Analysis

In the Malaysia postbiotic food supplements market, there is a growing emphasis on sourcing raw materials sustainably. Postbiotics, often derived from fermented ingredients, typically involve less intensive farming practices compared to traditional agricultural products. This supports biodiversity and reduces the overall environmental impact, aligning the market with sustainability goals.

Manufacturers in the postbiotic food supplements market are increasingly adopting energy-efficient and waste-reducing production methods. By integrating renewable energy sources and focusing on minimizing water and energy usage, the market is responding to the demand for greener, more sustainable practices in the food supplement industry.

Many companies in the Malaysia postbiotic food supplements market is prioritizing sustainable packaging. This includes using recyclable materials and minimizing packaging waste, which resonates with environmentally conscious consumers and helps to reduce the overall environmental footprint of the postbiotic food supplements market.

Unmet Needs

The postbiotic food supplement market in Malaysia faces several unmet needs that present challenges and opportunities for growth. One of the primary unmet needs is the lack of widespread consumer awareness and education about postbiotics, which limits market penetration. Many consumers remain unfamiliar with what postbiotics are, their unique health benefits and how they differ from more well-known probiotics and prebiotics.

Another unmet need is the accessibility and affordability of postbiotic supplements. Many postbiotic products are priced at a premium due to high production costs and advanced formulations, making them less accessible to price-sensitive consumers. This cost barrier can prevent a broader demographic from incorporating postbiotics into their health routines.

Limited product diversity and targeted formulations also represent a significant unmet need in the market. Current offerings are often generic and do not fully address specific health conditions or demographic needs. Consumers are increasingly seeking supplements tailored to particular health concerns such as digestive disorders, immunity support and metabolic health, as well as products designed for specific age groups like children or the elderly.

The market faces a gap in regulatory clarity and streamlined approval processes. The absence of clear guidelines specific to postbiotics can create uncertainty for manufacturers, leading to delays in product launches and limited innovation.

Furthermore, there is an unmet need for greater clinical validation and standardization of postbiotic supplements. While research on postbiotics is growing, the lack of robust clinical trials and standardized quality measures can hinder consumer confidence and healthcare provider recommendations.

Market Competitive Landscape

The major player in the market include My Myracle Sdn. Bhd.

By Product
• Powder Postbiotics
• Capsule/Tablet Postbiotics
• Liquid Postbiotics
• Others

By Application
• Digestive Health
• Immune Support
• Others

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Others

By Type
• Short-Chain Fatty Acids
• Tributyrin
• Others

Key Developments
• In 2022, My Myracle, which specializes in postbiotics supplements for human health but is also branching into new areas such as skincare and pet health, introduced its postbiotics supplements. Unlike most postbiotics which are made via the heat-killed method, the company produces postbiotics using a non-heat-killed technique developed by researchers from the University Putra Malaysia (UPM).

Why Purchase the Report?
• To visualize the Malaysia postbiotic food supplement market segmentation based on product, application, distribution channel and type as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Malaysia's postbiotic food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Malaysia postbiotic food supplement report would provide approximately 15 tables, 25 figures and 180 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies