Global Wet Wipes Market - 2022-2029

Global Wet Wipes Market - 2022-2029

Market Overview

The global wet wipes market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Wet wipes are also known as wet towels. These are small, pre-moistened pieces of paper or fabric that often come folded and individually wrapped for convenience. They are mainly used for cleaning or disinfecting. Wipes can be paper, tissue or nonwoven; they are subjected to light rubbing or friction to remove dirt or liquid from the surface. Wet wipes have become an increasingly popular everyday use in homes and workplaces. Although they were originally developed as personal care products, their success has led to the developing of many products with household and industrial applications for cleaning, polishing, and sanitizing.

Market Dynamics:

Growing consumer awareness regarding good hygiene practices and concerns for the ecosystem boost the market growth

Rising awareness regarding personal hygiene, associated with the rising propensity to spend on products that aid in the proclamation of cleanliness and disinfection among consumers across the globe and concern about the environment and ecosystem, raises the demand for wet wipes. For instance, companies are producing innovative products in their product line. These products create recyclable wet wipes to replace synthetic fiber-made wet wipes that reduce the burden on the environment. Wet wipes contain a low concentration of hydrogen peroxide, giving them a wider sterilization spectrum, enabling bacteria elimination from multiple surfaces. Wet wipes are available for personal, household, and commercial purposes. These are used in domestic spaces for quick and easy cleaning required throughout the day. Thus, these factors are contributing to the global demand for wet wipes.

However, the increasing skin problems are due to the chemical contents present in the products, such as face washes, cleansing milk, and soap estimated to hamper the growth of wet wipes.

Market Segmentation:

The baby wipes held the highest market revenue share of xx% in the year 2021

Based on product type, the baby wipes held the largest revenue share of xx% in 2021 due to the increase in the purchasing power of consumers. As a parent, consumers are more focused on their child's health and well-being of their child. Hence, baby wipes are expected to showcase high growth in the forecast period—consumer willingness to spend on high-end products to ensure better safety of kids. Parents focus, particularly in the diaper area and household application, is a major factor expected to generate high revenue from the product type segment.

Based on distribution channels, supermarkets and hypermarkets accounted for the largest revenue share of over xx% in 2021. It is the most favored platform among consumers to purchase all daily-use items, including personal care and hygiene products. The supermarkets offer significant benefits to consumers, such as freedom of selection, lower prices, and high visibility of international brands. It also provides reasonable gross discounts, making them a suitable platform for customers.

Geographical Penetration:

North America is dominating the global wet wipes market in the year 2021

North America dominated the wet wipes market in 2021. The major factors driving this regional market are the changing lifestyles of the people and increasing the number of working women. In addition, growing awareness among women regarding baby hygiene is fueling the demand for baby wet wipes across the developing markets of North America. Moreover, rising internet retailing trends, various healthcare-related awareness programs initiated by government and organizations, focus on enhancing healthcare services by healthcare providers will drive the growth of the wet wipes market in the United States. Furthermore, the water shortage in the various regions of the United States and the increasing demand for wipes for cleaning in restaurants, hotels, and washrooms boost the North American wet wipes market.

Asia Pacific is expected to hold the highest growth during the forecast period. Due to the increasing awareness and rising initiatives for product promotions among women about the adverse effects of intimate contaminated areas such as skin disorders, itching, odor, and the possibility of cervical cancer. The various factors contribute to the demand for wet wipes in the region, including rapid urbanization and the increasing preference in the countries such as China, India, and South Korea. The wet wipes products provide convenience, save time, and still give the same cleaning effect.

Competitive Landscape:

The major players in the market include The Clorox Company, Kimberly-Clark Corporation, WipesPlus, Reckitt Benckiser Group plc, PDI Healthcare, Inc., Essity AB, Procter and Gamble Co., Nice-Pak Products, Inc., Procter & Gamble, and Medtronic plc among others. Companies are focusing on expanding their production capacity and are adopting innovative technologies to meet consumer demand for wet wipes. For instance, in December 2020, Kimberly-Clark company brand Huggies launched biodegradable baby wipes toward a plastic-free goal. In June 2021, PDI Healthcare launched Super Sani-Cloth wipes in a new portable package, providing greater flexibility and reducing the overall waste footprint.

Covid-19 impact: Positive impact on the global wet wipes market

During the pandemic, a swelling surge of health consciousness among the global population, rising disposable income, and change towards a hygienic lifestyle have boosted the demand for disposable hygiene products. While wet wipes belong to the category, their use is restricted to cleaning the skin. The product has gained importance during pandemic times as a necessary sanitary disinfectant. Consumers were encouraged to wash their hands more continually as the pandemic spread. In many markets, personal cleanliness product sales rise as consumer’s stockpile supplies. Moreover, COVID-19 has pushed governments and public health authorities to issue household advice and guidelines to maintain personal hygiene standards. Cleanliness and sanitization have become synonymous with healthiness, reinforcing the overall wet wipes market growth.

Why Purchase the Report?
• Understand the current market scenario and viability of global wet wipes market over the forecast period
• Visualize the composition of the global wet wipes market in terms of product type, disposability, technology, and distribution channel to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market



What we offer?
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global wet wipes market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global wet wipes market report would provide an access to approximately 69 market data tables, 64 figures, and 180 pages

Target Audience:
• Wet Wipes Manufacturers
• Hygiene Products Manufacturers
• Healthcare Companies
• Education & Research Institutes
• Research Professionals