Global Waterless Cosmetics Market - 2022-2029

Global Waterless Cosmetics Market - 2022-2029

Market Overview

The global waterless cosmetics market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Waterless cosmetics are made without the use of water but may include other liquids as a base. Hydrating botanical oils, aloe vera juice, plant extracts, and other ingredients are used for formulations. They can be found in various forms, including cleansing balms, powders, solids, concentrated oils, body butter, masks, and pressed serums, and can be used in skincare, haircare, and cosmetics. These cosmetics are safe, portable, and non-toxic. Waterless solutions can boost the potency of skincare products and improve their skin efficacy. Waterless compositions are long-lasting and can help with water conservation and environmental protection. The global cosmetics and personal care sector are expected to drive market expansion during the forecast years. Furthermore, important market drivers are technological innovation and development in the manufacturing of waterless products.

Market Dynamics:

Increase application of waterless cosmetic in beauty products

When it comes to beauty products, today's beauty conscious customers are looking for more sustainable and healthier options. The waterless beauty trend began in the east and is now spreading to the west and industrialized countries. The concept of rapidly raising the strength of skincare and cosmetics products is at the core of the waterless beauty movement. The concept of 'waterless beauty' refers to the possibility of formulating products with recycled water, new sources of water, or no water at all. Waterless forms such as solid bar formats, powder products, cleansing balms, and No Water Makeup are now being explored. The use of botanical, fruit-based, and hydrating oils as a replacement for water is becoming increasingly popular. This is one of the key factors why the availability of waterless cosmetics is gradually picking up. As a result of this, the market for waterless cosmetics is expected to increase rapidly over the next few years. Additionally, water is widely utilized as a filler in cosmetics to enhance product life because it prevents contamination and is also cheap.

Regardless of its benefits, combining water is not without its drawbacks. Microorganisms can thrive in environments where there is a lot of water. The more water there is, the more bacteria can get in. As a result, a wide range of preservatives are added to water-rich items to extend their shelf life and prevent microbial development. Given the challenges provided by water-rich products on the one hand, and the benefits of waterless cosmetics on the other, the waterless cosmetics market is likely to grow at a healthy rate over the forecast period.

Market Segmentation:

Skincare segment accounted for the highest share in global waterless cosmetics market

In 2021, the skincare sector had the greatest revenue share in the global market, over XX%, and is predicted to grow at a CAGR of XX percent from 2022 to 2029. The demand for anti-aging products is expected to rise as people become more aware of preserving youthful skin and look. Waterless beauty products are used for various functions, including skin calming, tightening, whitening, and hydrating, as well as maintaining skin beauty and health.

With a CAGR of XX percent during the forecast period, the online segment of the market is estimated to grow at the quickest rate during the forecast years. Consumers are increasingly using e-commerce platforms to shop for consumer goods and beauty products due to the growing internet penetration rate, which has led to lucrative category growth. Several manufacturers sell cosmetics on their websites and through e-commerce platforms, which will help the market growth throughout the projection period. The youth increasingly use online buying platforms such as Amazon, Flipkart, Myntra, and other mobile apps. The expansion of this market is being fueled by a variety of offers, promotions, and substantial discounts on cosmetic products and an increase in the number of online cosmetic distributors.

Geographical Penetration:

Asia-Pacific is the fastest growing region during the forecast period

In 2021, Asia Pacific contributed the most to the global market, accounting for over XX percent. The market has grown due to the rising demand for waterless beauty products from developing economies such as China, India, and South Korea. Furthermore, due to the increased population and rising disposable income, the region is predicted to dominate in the upcoming years. North America is the fastest-growing market for waterless cosmetics, with a CAGR of XX percent predicted during the forecast period. Beauty experts, bloggers, and influencers have a significant role in defining the cosmetic market in this region. Furthermore, consumers prefer natural beauty products and products made with organic ingredients, driving market expansion.

Competitive Landscape:

The existence of many well-established players such as L'Oréal, Procter & Gamble, Unilever, and Kao Corporation, as well as several domestic players and a robust distribution channel, drives the market. To attract end users to embrace the most up-to-date waterless cosmetics, industry players have begun to give discounts on cosmetic brands. Procter & Gamble has launched a new retail hair care brand in the United States. Consumers are likely to accept the product faster due to such improvements and developments. The market is expected to see new market entrants and product advancements due to the rapid growth of waterless beauty products. Green + Bare, a new Australian brand committed to giving a range of water-free cosmetic products, was launched in 2020. Everist Inc. debuted its high-performance beauty product in the hair care area in January 2021.

COVID-19 Impact:

Negative impact on the global waterless cosmetics market

Before the COVID-19 pandemic, global demand for waterless cosmetics was growing at a moderate rate. Store closures in various countries substantially impacted the expansion of beauty products, particularly waterless cosmetics, because store-based retailing is a major distribution route in the beauty sector. In addition, the waterless cosmetics business has been hampered by a lack of workers in the field, lower consumption, high production costs, and a scarcity of raw materials, among other problems. However, with stay-at-home orders and safer-at-home advice issued worldwide in the aftermath of the pandemic, demand for eco-friendly skincare products has grown.

Why Purchase the Report?

Understand the current market scenario and viability of global waterless cosmetics market over the forecast period

Visualize the composition of the global waterless cosmetics market in terms of product, distribution channel and region to identify major players, growth potential, and market strategies

Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period

Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global waterless cosmetics market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

The global waterless cosmetics market report would provide an access to approximately 53 market data tables, 42 figures and 190 pages

Target Audience:

Cosmetic Products Manufacturers

Import and Export Companies

Industry Investors

Education & Research Institutes

Research Professionals