Global Washable Markers Market - 2023-2030

Global Washable Markers Market - 2023-2030

Market Overview

The global washable markers market reached US$ XX million in 2022 and is projected to record significant growth by reaching up to US$ XX million by 2030, growing at a CAGR of XX% during the forecast period (2023-2030).

For young children who could intentionally or unintentionally mark their clothes or bodies with marks, washable markers are the perfect drawing tools. With just a few swipes of a wet sponge, washable marker stains can be easily removed from surfaces like clothing, skin and walls. Washable markers are ideal for use in the home and the classroom because they don't leave a lasting stain on a surface. Water-based washable markers are simpler to clean up after and to get off of clothes and skin than other inks. On the other hand, non-water-based mediums are used with the pigments used in permanent markers. Washable markers use alcohols like 1-propanol, 1-butanol, diacetone alcohol and cresols in their solvent. The global washable markers market is segmented into washability (basic washable and super washable), end-user (children and professionals) and function (rehydrateable, non-toxic, scented and others).

Market Dynamics

Students and professionals widely use Markers in schools, colleges and other educational institutions. Markers are also being adopted by offices, sports clubs and training facilities to provide training. The market for washable markers is primarily driven by an increase in the number of school-age children adopting markers, particularly by teachers, for teaching or training purposes. An increase in the accessibility of markers on E-commerce and M-commerce platforms is also driving market growth. The non-toxic chemical used markers are gaining traction among end-users, which propels the demand for washable markers.

The rising environmental awareness among manufacturers and consumers against the use of plastic in marking products supports the growth of the markers market

Growing environmental awareness and concern for a healthy environment have increased the demand for eco-friendly products. Most writing and marking tools are bad for the environment because they are made of non-biodegradable raw materials like plastic. The toxicity of the air, soil and water can rise due to the overuse of these plastic materials. Companies in writing and marking products are concentrating on using eco-friendly substitutes like bamboo, recycled paper and certified wood to address these issues. Most companies are working to reduce their carbon footprint throughout the supplier and customer value chains. The need for environmentally friendly, biodegradable writing and marking tools is growing. Innovative eco-friendly pencils, pens, markers and crayons made of soya are a few examples of such products. Furthermore, the factors mentioned above will also drive the washable markers in the future.

However, adopting e-learning practices is the main factor acting as a restraint. The increase in a shift toward e-learning and digital platforms will present new challenges for the growth of the washable markers market during the forecasted period.ss

COVID-19 Impact Analysis

The COVID-19 pandemic hits every end-user industry, including institutions, schools, colleges, etc. During the pandemic, governments across all geographies enforced lockdowns and complete shutdowns of each operational activity. The shutdown of educational institutions and other related activities has affected the demand for markers. Lack of demand was a major factor in the product market's loss. After the ease of lockdown, the schools and colleges remained closed, a major setback for marker manufacturers. Even after the ease of lockdown, they still witnessed a lack in demand for marking products.

Segment Analysis

The global washable markers market is segmented on washability, end-user, function and region.

The growing demand for washable markers among children drives the global market

Children only use washable markers because they are non-toxic and do not leave a lasting stain on walls, clothing or skin. They are offered at various price points in various colors and sizes. One way for kids to make their artwork with vivid colors and intriguing shapes is by drawing with these markers. Using markers, kids can express their creativity and parents can feel secure that their children won't mess up the house if they decide to paint a masterpiece on the walls. Due to the factor above, the children's end-user segment is projected to dominate the global washable markers market during the forecast period.

Geographical Analysis

The global washable markers market is segmented on washability, end-user, function and region.

The growing adoption of markers in corporate and schools and the increased population in this region aids in capturing the majority of market shares in the global washable markers market

Asia-Pacific currently holds a strong position in the washable marker market due to corporate demand for washable markers and increased demand from schools and other institutions using them for training sessions. Therefore, the washable markers market is witnessing lucrative growth opportunities owing to the rising population in Asia-Pacific. For instance, South Asia accounts for 627 million children under 18, 36% of the total 1.82 South Asian population.

Competitive Landscape

Key washable markers players are focusing on expanding their presence across emerging economies to gain an advantage in the global market. The primary focus areas include advancements in new techniques for washable markers solutions, product launches and strategic mergers and acquisitions. Key major players operating in the market are Faber-Castell, Crayola L.L.C., F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A, B.I.C. Group, Newell Brands, Carioca S.p.A, Liqui-Mark, Stabilo International G.M.B.H., Dri Mark Products Inc. and Luxor Group.

Crayola LLC

Overview: American manufacturing company Crayola LLC, formerly the Binney & Smith Company, is focused on producing art supplies. The company is best known for its crayons under the Crayola brand. The business's headquarters are in Pennsylvania's Forks Township. Crayola LLC's product offering includes Crayola, Silly Putty, Pop Art Pixies products and portfolio series.

Product Portfolio
• Silly Scents Fine Line Markers: A fun, vibrant line of crayons, markers and colored pencils from Crayola called Silly Scents combines fragrant scents! Each fragrant art supply is prepared for scribbling and sniffing. The Pineapple, Strawberry, Lime, Watermelon, Fresh Air, Blueberry, Cotton Candy, Marshmallow, Root Beer and Peach scents are among those found in the 10 Count pack of Fine Line Markers. The product features include washable from skin and clothes and are non-toxic and safe.

Key Development: On Oct 7, 2022, the company launched its new material for washable markers called Glow Fusion Marker Coloring Sets. It includes five glow markers in hazmat orange, laser lemon, gamma green, blutonium and radioactive red and is applicable for children aged eight and older.

Why Purchase the Report?
• To visualize the global washable markers market segmentation based on washability, end-user, function and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the global washable markers market by analyzing trends and co-development.
• Excel data sheet with numerous data points of washable markers market-level with three segments.
• PDF report consisting of cogently put together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players.

The global washable markers market report would provide approximately 61 tables, 56 figures and 210 pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies