Vegan Trademark Services Global Vegan Trademark Services Market reached US$ 12,583 million in 2022 and is expected to reach US$ 16,569 million by 2030 and is expected to grow with a CAGR of 3.5% during the forecast period 2024-2031. The vegan trademark services industry is experiencing significant growth due to the rising demand for vegan products and the need for brand protection and differentiation.
The growing consumer demand for plant-based alternatives has led businesses to prioritize the registration of vegan logos, plant-based trademarks, and brand names to establish their authenticity as vegan brands and secure legal recognition. Vegan trademark services are crucial for monitoring and enforcing trademarks, preventing misrepresentation and infringement, and building consumer trust through transparent labeling. As the vegan market expands, these services have become indispensable for preserving the integrity of vegan products and driving the success of the thriving vegan industry.
The rising demand for vegan trademark services reflects the expanding market and the need for specialized providers who can meet the particular needs of vegan businesses. This increasing demand highlights the importance of securing trademark protection and maintaining intellectual property rights in the growing vegan industry.
Vegan Trademark Services Market Dynamics
The Growing Popularity of Veganism is Driving the Demand for Vegan Trademark Services.
The expanding acceptance of veganism around the world is responsible for the rise in demand for vegan trademark services. For instance, Over 61,000 products have been registered with the Vegan Society, the majority of which are cosmetics rather than food in 2022. In addition, 72% of Americans oppose cosmetic companies using animal testing to develop new products. Studies show that 68.1% of people who become vegans are driven by concerns for animal welfare, 17.4% are motivated by health concerns, and 9.7% are driven by concerns for the environment and sustainability.
Businesses are realising the value of protecting their brands and trademarks as more people adopt a vegan lifestyle and look for vegan goods and services in order to build a strong market presence and stand out in the competitive vegan market. The demand for vegan trademark services is being further fueled by this expanding market trend, which highlights the need for specialised providers who can meet the particular needs and requirements of vegan businesses.
The Growing Demand for Transparent and Ethically Sourced Products.
Consumers are increasingly concerned about the ethical and environmental impact of their choices. They are seeking products that align with their values of cruelty-free, sustainable, and plant-based lifestyles. Vegan trademark services provide assurance and credibility, allowing consumers to make informed purchasing decisions.
For instance, on June 30, 2021, The Vegan Trademark has partnered with Artos, a ground-breaking b2b food and beverage marketplace, to offer Trademark holders the deals they require to expand. Businesses are recognizing the value of differentiating themselves in a crowded market. By obtaining vegan trademarks, companies can clearly communicate their commitment to vegan principles, gaining a competitive edge and capturing the growing vegan consumer base.
The Complexity and Cost Associated With Obtaining and Maintaining Trademarks.
The market for vegan trademark services may face difficulties due to the complicated and expensive processes involved in obtaining and maintaining trademarks. Navigating complex legal frameworks and regulations is necessary for trademark registration. The procedure typically entails submitting applications, responding to office actions or objections from trademark offices, and conducting extensive searches to make sure the proposed trademark does not infringe upon existing trademarks. Businesses, especially smaller ones without specialised legal expertise, may find the complexities of trademark law intimidating.
Vegan Trademark Services Market Segmentation Analysis
The global vegan trademark services market is segmented based on service type, industry, and region.
In the Global Market of Vegan Trademark Services, By Industry, the Food and Beverages Segment Holds the Largest Market Share
In the global vegan trademark services market, the food and beverage segment is indeed growing significantly. Businesses in this market are becoming more and more aware of the significance of obtaining vegan trademarks in order to establish credibility, distinguish their goods, and satisfy the expanding vegan consumer base as the demand for vegan food and beverages rises.
For instance, November 28, 2022, Sealed Air has became the first producer of certified vegan-compliant flexible packaging after receiving The Vegan Trademark for its Cryovac brand Sealappeal range. Sealed Air is collaborated with The Vegan Society to see if products in its vacuum skin packaging line, Darfresh, can obtain the Vegan Trademark after being certified as Sealappeal products.
Vegan Trademark Services Market Geographical Share
The North America Region Held the Largest Share in Vegan Trademark Services Market
In 2022, the North America region accounted for approximately 31.1% of the market share in the global vegan trademark services market. The market for vegan trademark services in North America is expanding significantly due to the rising acceptance of veganism and plant-based diets. A growing number of people in the area are becoming aware of the advantages of vegan products, such as their health, sustainability, and consideration for animals. As companies work to satisfy the demands of conscientious customers, this has resulted in an increase in demand for vegan trademark services. The demand for vegan trademarks has been further fueled by the growth of the vegan food and beverage sector in North America, which has been accompanied by a notable increase in the sales of plant-based goods. For instance, on March 13, 2023, The Yumy Candy Company Inc., received vegan trade certification for preparing all plant-based confectionery products.
Vegan Trademark Services Market Companies
The major global players in the market include The Vegan Society, Vegconomist, The Vegetarian Resource Group, BeVeg, SGS, CDG Standard, Vegan. Vegetarian. International., NZ Vegetarian Society, American Vegan Society, and Vegan Society Trading International Ltd.
COVID-19 Impact on Vegan Trademark Services Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact
The market for vegan trademark services has seen a mixed response to the COVID-19 pandemic. On the one hand, there is a rising demand for vegan goods and the associated need for trademark services to establish credibility and authenticity. This is due to the increased emphasis on individual health and wellbeing. Businesses can use vegan trademarks to draw and keep customers looking for plant-based options to the increased awareness of health-conscious consumers.
On the other hand, the pandemic has created difficulties like broken supply chains, financial limitations, and reduced marketing efforts. These elements have affected companies' capacity to market novel vegan goods, potentially reducing demand for trademark services. Some companies have chosen to invest in core operations over trademark services due to financial constraints and shifting priorities.
Key Developments
• On October 24, 2022, The Vegan Society’s Vegan Trademark has partnered with US company RangeMe to make vegan brands more visible and accessible to retailers globally. The original verification method relied upon by companies and customers to guarantee that products bearing the Vegan trademark are free of any ingredients derived from animals and/or were subjected to animal testing is the vegan movement.
• On June 2, 2021, The Body Shop has announced that, by the end of 2023, every product formulation in its portfolio will have received The Vegan Society's certification and display the Vegan Trademark. For The Body Shop, that's over 3,700 raw materials. Currently 60% of The Body Shop products are vegan.
• On April 30, 2023, The China Vegan Society launched a certification program, and announced the first wave of successful vegan-friendly applicants. It’s a joint initiative with the China Biodiversity Conservation and Green Development Foundation (CBCGDF), and the Beijing Soybean Foods Association.
Why Purchase the Report?
• To visualize the global vegan trademark services market segmentation based on service type, industry and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of vegan trademark services market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.
The global vegan trademark services market report would provide approximately 93 tables, 109 figures and 190 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
- 1. Methodology and Scope
- 1.1. Research Methodology
- 1.2. Research Objective and Scope of the Report
- 2. Market Definition and Overview
- 3. Executive Summary
- 3.1. Market Snippet, by Service Type
- 3.2. Market Snippet, by Industry
- 3.3. Market Snippet, by Region
- 4. Market Dynamics
- 4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.1.1. The growing popularity of veganism is driving the demand for vegan trademark services
- 4.1.2. Restraints
- 4.1.2.1. The complexity and cost associated with obtaining and maintaining trademarks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis
- 5. Industry Analysis
- 5.1. Porter's Five Force Analysis
- 5.2. Supply Chain Analysis
- 5.3. Pricing Analysis
- 5.4. Regulatory Analysis
- 6. COVID-19 Analysis
- 6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
- 6.2. Pricing Dynamics Amid COVID-19
- 6.3. Demand-Supply Spectrum
- 6.4. Government Initiatives Related to the Market During Pandemic
- 6.5. Manufacturers Strategic Initiatives
- 6.6. Conclusion
- 7. By Service Type
- 7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 7.1.2. Market Attractiveness Index, By Service Type
- 7.2. Vegan Certification *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.3. Trademark Registration
- 7.4. Compliance Verification
- 8. By Industry
- 8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 8.1.2. Market Attractiveness Index, By Industry
- 8.2. Food and Beverages *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.3. Cosmetics and Personal Care
- 8.4. Household Products
- 8.5. Others
- 9. By Region
- 9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
- 9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.2.5.1. The U.S.
- 9.2.5.2. Canada
- 9.2.5.3. Mexico
- 9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.3.5.1. Germany
- 9.3.5.2. The U.K.
- 9.3.5.3. France
- 9.3.5.4. Italy
- 9.3.5.5. Spain
- 9.3.5.6. Rest of Europe
- 9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.4.5.1. Brazil
- 9.4.5.2. Argentina
- 9.4.5.3. Rest of South America
- 9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.5.5.1. China
- 9.5.5.2. India
- 9.5.5.3. Japan
- 9.5.5.4. Australia
- 9.5.5.5. Rest of Asia-Pacific
- 9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 10. Competitive Landscape
- 10.1. Competitive Scenario
- 10.2. Market Positioning/Share Analysis
- 10.3. Mergers and Acquisitions Analysis
- 11. Company Profiles
- 11.1. The Vegan Society.
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
- 11.2. Vegconomist
- 11.3. The Vegetarian Resource Group
- 11.4. BeVeg
- 11.5. SGS
- 11.6. CDG Standard
- 11.7. Vegan. Vegetarian. International.
- 11.8. NZ Vegetarian Society
- 11.9. American Vegan Society
- 11.10. Vegan Society Trading International Ltd. LIST NOT EXHAUSTIVE
- 12. Appendix
- 12.1. About Us and Services
- 12.2. Contact Us
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