Global Vegan Cookies Market - 2024-2031

Global Vegan Cookies Market - 2024-2031

Global Vegan Cookies Market reached US$ YYx billion in 2023 and is expected to reach US$ YYx billion by 2031, growing with a CAGR of YY% during the forecast period 2024-2031.

Health-conscious consumers are looking for vegan cookies that not only meet their dietary requirements but also offer added nutritional benefits. Many believe vegan diets offer health advantages, including lower cholesterol and reduced risk of certain chronic diseases. Vegan cookies can be perceived as a healthier indulgence compared to traditional options.

Manufacturers have responded by incorporating healthier ingredients such as whole grains, nuts, seeds, and superfoods into their vegan cookie formulations. This trend aligns with the growing interest in functional foods and wellness-oriented snacking. The vegan cookies market has seen a surge in the availability and variety of vegan cookie options. Manufacturers have been expanding their product lines to offer a wide range of flavors, textures, and formats to cater to diverse consumer preferences.

North America dominated the global vegan cookies market. North Americans are increasingly health-conscious, driving the popularity of products perceived as healthier, which can include vegan cookies. This focus on health drives the willingness to pay a premium for vegan options. Consumers in North America generally have higher disposable income compared to some developing regions. This allows them to spend more on specialty products like vegan cookies.

Dynamics

Rise in Veganism

Veganism is gaining more mainstream acceptance and becoming a recognized and respected lifestyle choice. According to World Animal Foundation, there are approximately 88 million vegans in the world in 2022. Vegans completely abstain from consuming animal products, including eggs, dairy, and other animal-derived ingredients. Vegan cookies, which are made without any animal-based ingredients, cater specifically to these consumers, providing them with a suitable and enjoyable treat.

The rise in veganism reflects a shift in consumer preferences towards more plant-based and cruelty-free options. People are increasingly concerned about animal welfare, environmental sustainability, and personal health, and they seek products that align with these values. Vegan cookies offer a guilt-free indulgence that is free from animal products, and cholesterol, and often lower in saturated fat, making them an attractive choice for consumers looking for ethical and healthier alternatives to traditional cookies.

Increased Awareness about the Benefits of a Plant-Based Diet

Growing awareness among consumers about the health benefits associated with a plant-based diet expands the market growth. Plant-based diets are often perceived as healthier due to their higher fiber content, lower saturated fat levels, and potential for reducing the risk of chronic diseases like heart disease, diabetes, and certain cancers. As people become more health-conscious, they seek out food options that align with their dietary goals, including vegan cookies.

1 vegan chocolate chip cookie contains only 6 grams of saturated fat and zero grams of cholesterol. Consumers are increasingly informed about the nutritional value of plant-based ingredients. Plant-based foods, including those used in vegan cookies such as whole grains, nuts, seeds, and fruits, are rich in vitamins, minerals, antioxidants, and phytochemicals. This awareness has led individuals to seek out plant-based alternatives, like vegan cookies, driving the market growth.

The High Cost of Vegan Ingredients

Vegan ingredients, such as plant-based milk, vegan butter, alternative flour, and speciality ingredients, often come at a higher price point compared to their conventional counterparts. The increased cost of these ingredients can drive up the overall production costs of vegan cookies. Manufacturers and bakers may need to invest more in ingredient sourcing, production processes, and recipe formulation, which can result in higher retail prices for vegan cookies.

Price sensitivity is an important consideration for consumers when making purchasing decisions. The higher cost of vegan cookies, due to the expensive vegan ingredients, can deter price-sensitive consumers from choosing them over more affordable conventional cookies. This limitation in consumer affordability may impact the market growth potential of vegan cookies, particularly in price-conscious segments.

Segment Analysis

The global vegan cookies market is segmented based on ingredient, type, packaging, distribution channel and region.

High Chocolate Flavor Demand Among all Age Groups

The global vegan cookies market is segmented based on type into plain vegan cookies, flavored vegan cookies, chocolate chip, oatmeal raisin, peanut butter and others. Chocolate chip type dominated the market. The combination of chocolate flavor and a vegan recipe has proven to be popular among consumers, driving the demand for chocolate vegan cookies. These cookies offer a familiar and indulgent taste experience without the use of animal-based ingredients such as dairy or eggs.

Chocolate is a universally loved flavor, and consumers often associate it with indulgence and satisfaction. By offering chocolate-flavored vegan cookies, manufacturers cater to consumer preferences for familiar and enjoyable taste experiences. For instance, in May 2023, NOMO, launched the cookie dough block, its largest vegan chocolate bar. These cookies offer a compassionate and ethical alternative, allowing consumers to align their dietary choices with their values.

Geographical Penetration

Increasing Vegan Population in North America

North America dominated the global vegan cookies market. North America has seen a significant rise in the demand for plant-based and vegan products, including cookies. According to the World Animal Foundation's data from 2023, there are more than 15.5 million vegans in US. There has been a shift in consumer preferences towards healthier and more sustainable food choices, leading to increased adoption of vegan diets and driving the market for vegan cookies.

The region has seen significant product innovation and marketing efforts by manufacturers and brands in the vegan food industry. For instance, in August 2022, Cheryl's Cookies introduced its first vegan cookie collection with four flavours including a vegan sugar cookie, a vegan marshmallow and chocolate chunk cookie, a vegan chocolate chip cookie, and a vegan frosted cut-out cookie—each cookie is crafted with vegan ingredients, without butter or eggs.

Competitive Landscape

The major global players in the market include Alternative Baking Co., Divvies LLC, Emmy’s Organics, Lenny & Larry’s, LLC, Maxine’s Heavenly, Partake Foods, Maya’s Cookies, Uncle Eddie’s Vegan Cookies, Steve & Andy’s and CO CHOCOLAT.

COVID-19 Impact Analysis

During the pandemic, there has been a heightened awareness of the importance of a healthy diet and maintaining a strong immune system. This has led many consumers to seek out plant-based and vegan products, including vegan cookies, as they are perceived as healthier alternatives. The focus on health and well-being has contributed to the increased demand for vegan cookies during the pandemic.

However, the pandemic has disrupted global supply chains, causing challenges in sourcing ingredients, manufacturing, and distribution. The availability and accessibility of certain ingredients may have been affected, impacting the production and supply of vegan cookies. This could lead to potential product shortages or higher production costs.

By Ingredient
• Nuts & Seeds Based
• Fruits & Vegetables Based
• Whole Grains Based
• Others

By Type
• Plain Vegan Cookies
• Flavored Vegan Cookies
• Chocolate Chip
• Oatmeal Raisin
• Peanut Butter
• Others

By Packaging
• Boxed
• Individually Wrapped
• Bulk
• Others

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Specialty Stores
• Online Sales
• Others

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In January 2024, Krispy Kreme launched a vegan version of its delicious Kreme frosting. The brand-new limited edition vegan doughnut Cookie Indulgence range with Cookies and Kreme and Chocolate Cookie Crunch.
• In December 2023, UK-based free-from snack brand CRAVE announced the launch of its new gluten-free and vegan sandwich cookies, Bisco’s.
• In January 2023, Maloney's, Kolkata-based cookie brand launched their latest range of vegan and Mom-made Barfis.

Why Purchase the Report??
• To visualize the global vegan cookies market segmentation based on ingredient, type, packaging, distribution channel and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of vegan cookies market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global vegan cookies market report would provide approximately 70 tables, 69 figures and 243 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies