Global Tiger Nuts Market - 2023-2030

Global Tiger Nuts Market - 2023-2030

Market Overview

Tiger nut is the tuber of the Cyperus esculentus plant, also called the yellow nutsedge. It has a dimension ranging from 6 to 10 mm and occurs in different varieties. It has a sweet, almond-like flavor. Tiger nuts were a food staple in ancient Egypt. They are most eaten in parts of Africa, Europe, and the Mediterranean. Furthermore, milk can be extracted, treated, and bottled from tiger nuts; the flour is used to make cakes and biscuits, and the oil is used for cooking. Tiger nuts also contain oleic acid, which can help prevent cardiovascular diseases and cancer and limit the production of bad LDL cholesterol. Moreover, the tiger nut is a major source of fiber, which will increase demand for the tiger nut and drive the market's growth rate.

The global tiger nuts market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 7.45% during the forecast period (2023-2030).

Market DynamicsGrowing demand for organic food products drives the market

The growing trend of organic consumption is affecting market growth for organic variations of items. Furthermore, the growth of organic products has created a new market in the food and beverage industry. Favorable economic, social, and technological reasons will result in the emergence of organic food products, boosting the demand for tiger nuts. It has numerous advantages for businesses, as organic production delivers high income for commodity producers while increasing sustainable growth. The need for natural and chemical-free items is influencing the market for organic products. The product consumption trend is predicted to increase the tiger nuts market. Moreover, tiger nuts have a semi-sweet flavor that can add to organic food products. For patients with celiac disease, a strict gluten-free diet is the only way to stay healthy, and tiger nuts organic food offer added health benefits, serving as the optimum solution.

The key manufacturers are also launching new products, which is expected to drive the market. For instance, on January 20, 2023, BHU Foods launched five new items with a tiger nut base, including two bars, cereal clusters, and spreads. Sweet Aya Bites is a line of snackable tiger nuts. Flavors include dark chocolate, sea salt, and smoky barbecue. The snack is 40% lower in calories and 75% lower in fat than almonds and pistachios and requires 95% less water to grow.

However, high tiger nut eating causes numerous gastric problems in humans. Tiger nuts are high-fiber foods that may produce cramping, bloating, or diarrhea if consumed in excess. As a result, this is one of the primary factors that may impede market growth in the forecast period.

Market Segmentation: The cosmetics segment accounted for the highest global tiger nuts market share

Tiger nuts are used in producing cosmetics. Tiger nuts are used to manufacture oils for hair and skin care. Mediterranean Spirit, a manufacturer in the cosmetic industry, is creating awareness about tiger nuts oil for hair and skin care, attributed to its healing and regenerative properties. Companies in the tiger nuts market are augmenting the advantages of the high content of oleic acid, tocopherols, and vitamins in cosmetics. This oil is obtained by cold pressing the tiger nuts tuber, thus eliminating the hassles of chemical processes during its extraction. This way, manufacturers in the tiger nuts market maintain its properties, which help nourish and soften the hair and skin. These factors impacted drive the cosmetics segment in the global tiger nuts market.

Moreover, the key cosmetics manufacturers are also launching new products, which is expected to drive the market in the forecasting period. For instance, on April 9, 2020, Praan Naturals introduced organic tiger nut oil, an emollient and highly penetrative ingredient for personal care applications. Tiger nut oil provides desirable textures in applications and is also known as yellow nutsedge, nut grass, chufa sedge, and water grass. The material's abundant alpha-tocopherol content helps to moisturize, protect, and support radiant skin and hair. It is also well suited for a wide array of personal care applications and is especially beneficial for dry, flaky, and itchy skin conditions.

Geographical Penetration: North America is the dominant region during the forecast period

North America is expected to be the dominant region during the forecast period due to the development of awareness regarding these products and their application in numerous areas in this region. The increasing awareness about the health benefits of consuming tiger nuts in this region propels the market's growth. Furthermore, the ease of access to tiger nuts and the high demand for horchata is expected to boost the market growth. The increasing awareness about the health benefits of consuming tiger nuts in this region propels the market's growth. Moreover, rapid changes in the lifestyle of consumers who are more concerned about health and wellness are boosting the industry's growth over the upcoming years. Due to the high nutrition and low carbohydrate content, the rising consumption of tiger nut products in California and the U.S. has projected market growth.

Furthermore, the key tiger nuts manufacturers are also launching new products, which are expected to drive the market in the forecasting period. For instance, on October 22, 2020, Califia Farms launched its new plant-based butter line at Target stores nationwide. The company’s new Plant Butter (with a suggested retail price of $4.99) is available in Sea Salt with Avocado Oil and Sea Salt with Olive Oil flavors. It is made from a base of cashews, tiger nuts, high-quality avocado and olive oils, plant-based cultures, and nutritional yeast.

Competitive Landscape

Some of the tiger nuts market players are Tiger Nuts USA, Levantex, The Tiger Nuts Company Limited, TIGERNUTSNUTS TRADERS, S.L., Organic Gemini, Ludlow Nut Company Ltd., KCB International, Good Soul Company, ACH Food Companies, Inc. and Jose Maria Bou, S.L. The leading manufacturers are using blogging as their promotional strategy. Blogging spreads awareness about tiger nuts among consumers, which helps the company attract new customers to offer its wide range of products. Key players in the tiger nuts market also use free sample giveaways to attract new health-conscious consumers. Such strategies provide reach for local consumers. For instance, Tiger Nuts rolled out a new corporate identity in June 2020, which will be globally applied as of that date. With this important step, the company prepares for new challenges and displays a more consistent image of its business. By redesigning its corporate identity, Tiger Nuts wanted to reflect its position as a world leader in the tiger nut and derivative product business and assert its evergreen values.

COVID-19 Impact: Positive impact on the global tiger nuts market

Tiger nuts are recognized as a superfood due to their high vitamin E and D content. Tiger nuts have long been used in traditional medicine; they can help patients control their virus by substituting them for foods. Tiger nuts are also a source of fatty acids, fiber, vitamins, and minerals. Nativebrew Hub Company, for instance, founded itself in 2020 to make organic items such as date syrup, date powder, and tiger nut milk and powder. Their products are 100% organic and include no preservatives.

The global tiger nuts market report would provide an access to approximately 53 market data tables, 50 figures and 200 pages