Global Tahini Market - 2022-2029

Global Tahini Market - 2022-2029

Market Overview

The global tahini market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Tahini is a thick paste made from sesame seeds. It contains vitamin B, calcium, and proteins, among other nutrients. Tahini is abundant in fatty acids, which have several health advantages, including promoting healthy skin. It is also abundant in Vitamin E, which aids in the slowing of the aging process. Tahini contains more protein than milk, soy, almonds, and similar foods. On a global scale, the increased popularity of ethnic Middle Eastern delicacies such as hummus, falafel pitas, baba ghanoush, and other authentic food will likely drive product demand. Furthermore, increased use of sesame seed-based tahini in salads, energy drinks, and other applications is expected to drive market expansion.

Market Dynamics:

Increasing awareness of the health benefits of tahini is driving the market

Tahini includes lignans, which are antioxidants that help prevent free radical damage in the body and may lower your risk of disease. Free radicals are highly unstable substances. They can damage tissues and lead to the development of diseases like type 2 diabetes, heart disease, and several malignancies when present in high concentrations in the body. Tahini is particularly high in the lignan sesamin, which has showed promise as an antioxidant in various test-tube and animal experiments. It may, for example, lower the cancer risk and protect liver from free radical damage. Selenium is also present in tahini. It functions as an antioxidant and aids in reducing inflammation in the body. Sesamol, a natural substance present in sesame seeds and sesame oil, has been shown to have antioxidant, anti-inflammatory, and anti-aging properties. According to some studies, it exhibits potent anti-cancer properties. Moreover, demand for tahini paste and spreads as ingredients in various products and cuisines such as hummus, baba ghanoush, salads, sandwiches, and fish fillets is predicted to rise during the forecast period.

On the other hand, the overpricing of products containing tahini as an ingredient, which will not be budget friendly, will restrain the expansion of the tahini market in the forecast period.

Market Segmentation:

Sauces & dips segment is the fastest growing in global tahini market

Because of the wide range of product applications, sauces and dips are predicted to be the fastest-growing product segment with a CAGR of XX% over the projection period. Furthermore, rising living standards and increased awareness of the nutritional benefits of essential fatty acids, magnesium, phosphorus, and Vitamin B1 concentration are likely to propel the category forward. The paste and spreads segment are expected to remain the largest during the projected period, with a CAGR of XX percent. During the assessment period, rising demand for tahini paste and spreads as ingredients in various products and cuisines such as hummus, baba ghanoush, salads, sandwiches, and fish fillets is likely to increase demand for tahini paste.

In 2021, the largest distribution channel segment was offline. Among these channels are hypermarkets, supermarkets, exclusive or brand outlets, convenience stores, and the unorganized retail segment. In recent years, multinational supermarkets such as Walmart and 7-Eleven have increased their investments in emerging countries such as India, Thailand, and Taiwan, focusing on underserved markets. For example, 7-Eleven, one of the leading convenience store chains, partnered with Future Group to open its first series of outlets in India in February 2019. Furthermore, according to a March 2019 article in The Wall Street Journal, Amazon is launching a fresh new line of food stores in major US cities.

Geographical Penetration:

Middle East & Africa is the dominating region during the forecast period

In 2021, the Middle East and Africa was the largest market, and it will continue to be so for the rest of the projected period. The main revenue-generating countries are Israel, Saudi Arabia, Jordan, Lebanon, and Oman. The market is predicted to grow as consumer disposable income rises and government policies for infrastructure development become more favorable. Furthermore, Turkey dominated the market, with Israel, Iran, Jordan, Saudi Arabia, and Lebanon following closely behind. By the end of the projection period, African countries, particularly Egypt, are predicted to lead the market in terms of supply and demand. Tahini's appeal in the Middle Eastern market has been bolstered by the health benefits linked with it and the healthy food trend among customers. As a result, Al Ameera said in 2021 that it would invest in three plants in Dubai Industrial City, bringing its annual Tahina production to 9,000 tonnes.

Competitive Landscape:

The tahini market is a niche market, with a small number of small and medium-sized companies accounting for a small percentage of global sales. As a result, there is fierce competition. The fragmented character of the researched market is mostly due to the growth of regional and local companies in various regions of the world. Major key players are Sunshine International Foods Inc., Kevala International L.L.C., Prince Tahina Manufacture Ltd., R.J.M. Food Industries Ltd., and Al Wadi Al Akhdar Sal among others. To gain maximum market share, these companies have undertaken several marketing strategies, such as mergers and acquisitions, product launches, and production capacity expansion. For example, the El-Raey Sweetness Halva Company opened a new production plant in Badr City, Egypt, in April 2017. Tahini energy bars were introduced in the United States by Absolutely Gluten Free Company in May 2019. NuttZo launched its first savory spread, NuttZo 5-Seed Tahini Fusion, in 2021. The seed butter is prepared from organic sesame, flax, sunflower, pumpkin, and chia seeds and is the first of its type.

COVID-19 Impact: Negative impact on the global tahini market

The COVID-19 pandemic is expected to significantly influence the global tahini sector, which includes global commerce, consumption, and manufacturing or production. Government efforts like complete or partial lockouts in some countries have substantially reduced tahini consumption in foodservice establishments. To prevent the spread of COVID-19, hotels, restaurants, and retail establishments have been closed. The indirect and direct repercussions of the COVID-19 pandemic's worldwide recession are expected to impact tahini demand negatively. Lower household incomes could lead to lower tahini demand in terms of volume. All tahini-producing companies are struggling during COVID-19. As a result of COVID-19, manufacturers are faced with a disrupted supply chain and lower demand. Once the pandemic has settled down, companies will need to adjust to the times and innovate to remain relevant. As individuals become more health-conscious, factors like the high nutritional content of tahini are driving the rising demand for tahini during the COVID-19 pandemic. However, during the COVID-19 pandemic, allergic reactions associated with ingesting sesame seeds are diminishing the demand for tahini in a large population.