Global Sweet Potatoes Market - 2023-2030

Global Sweet Potatoes Market - 2023-2030

The Global Sweet Potatoes Market size reached US$ 53.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 83.1 billion by 2030. The market is growing at a CAGR of 5.9% during the forecast period 2023-2030.

With the growing awareness of their health benefits and versatility in cooking, the sweet potato market is growing. Sweet potatoes are being used in an increasing variety of products, including chips, noodles and even beer. This diversification is driving demand and creating new opportunities for farmers and food manufacturers which boosts the sweet potato market growth.

Sweet potatoes are renowned for having a high concentration of vitamins, fiber and antioxidants. The demand for nutrient-dense foods like sweet potatoes has grown as consumers continue to place a premium on health and wellness.

Market Dynamics

Versatility in Cooking Sweet Potatoes is Driving the Growth of the Sweet Potatoes Market

Versatility in cooking has played a significant role in driving the market growth of sweet potatoes. Sweet potatoes are a versatile ingredient that can be used in a wide range of dishes, making them an attractive option for consumers and food manufacturers alike. For instance, in 2021, the U.S. consumed around 6.3 pounds of fresh sweet potatoes per person, according to Statista.

Consumers are increasingly looking for foods that are healthy, convenient and versatile. Sweet potatoes have been used in a wide range of food products, including chips, noodles and even baked goods.

The Health Benefits of Sweet Potatoes Fuel the Sweet Potato Market Growth

Each serving of sweet potatoes has a healthy dose of vitamin A, vitamin C and Manganese. For instance, 200gm of baked sweet potato offers 213% of the daily value(DV) of Vitamin A, 44% of DV of Vitamin C, 43% of manganese, 36% of DV of copper, etc. Additionally, they may boost immune function, have anti-cancer properties and provide other health advantages.

Overall, the health benefits of sweet potatoes are driving the sweet potato market growth by meeting the demand of health-conscious consumers and promoting the development of new products in the food industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global sweet potato market is segmented based on variety, product, supply method, nature, end-user and region.

Increasing Focus on Organic Farming is Expected to Drive the Segment Growth

Based on nature, sweet potato is classified into conventional and organic.

In 2022, organic sweet potatoes have a significant share of the sweet potato market. Organic farming practices are perceived as being healthier and more environmentally friendly than conventional farming methods.

For instance, The U.S. market for organic food has been expanding for over a decade and is today worth over 57 billion dollars. Consumers who prioritize health and sustainability are more likely to choose organic sweet potatoes over conventionally grown sweet potatoes. This trend is expected to continue, driving further growth in the organic sweet potato market.

Geographical Analysis

Rising Consumption of Sweet Potatoes in North America is Expected to Drive the Market Growth in this Region.

In 2022, North America has a significant share of the sweet potato market. Sweet potatoes have been a staple in traditional American cuisine for centuries, particularly in the southern United States. This has contributed to the popularity of sweet potatoes in North America, as well as the development of unique sweet potato dishes and recipes.

For instance, according to Statista, the U.S. consumed about 6.3 pounds of fresh sweet potatoes per person in 2021. North America is home to several large sweet potato growers and processors, such as the North Carolina Sweet Potato Commission and the Louisiana Sweet Potato Commission.

Competitive Landscape

The major global players in the market include Ham Farms, Sweet Potato Spirit Company, Nash Produce, Conagra Brands, Inc., Dole Food Company, Inc., Carolina Innovative Food Ingredients, A.V. Thomas Produce and Jackson Farming Company, Lamb Weston Holdings, Inc., J.R. Simplot Company.

Why Purchase the Report?
• To visualize the Sweet Potatoes market segmentation based on variety, product, supply method, nature, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sweet potatoes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Sweet Potatoes Market Report Would Provide Approximately 77 Tables, 81 Figures and 200 Pages.

Target Audience 2023
• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies