Global Sugar Reduction Market - 2022-2029

Global Sugar Reduction Market - 2022-2029

Market Overview

Sugar reduction market growth is attributed to growing demand for sugar substitute products from the food and beverage business and is anticipated to assist the market gain tremendous growth over the approaching years. Consumption of sugar could be an important explanation for health conditions like blubber, heart condition, diabetes, as well as the skin disorders like disease of the skin.

The increase in the cases of those health issues has modified the eye of customers towards low-calorie and low-sugar merchandise. This component acts as a core driver of the demand for sugar reduction market. In addition, as more and more people become aware of the importance of good health, they are changing their eating habits and engaging in physical activity which results in numerous health awareness programmes run by reputable health organizations.

Thus, all these factors have shifted the consumer choices of products and perceive a product’s nutritional value. Consumers are reading product labels nowadays and choosing foods that are low in fat and sugar. People who are trying to lose weight or wish to lose weight were the subjects of a consumer survey in which we identified their methods for doing so. This indeed is driving the growth of the market.

The global sugar reduction market was valued at USD 11,198.23 million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.2% during the forecast period (2022-2029).

Market Dynamics

Increasing population of diabetics and obesity has created a huge awareness among the consumers to reduce the sugar intake

The increasing incidences of various lifestyle disorders such as diabetes, obesity, and high blood pressure have steadily in recent years as a result of a stressful schedule and shifting lifestyle habits. For instance, in 2021, The World Health Organization (WHO) reported, approximately 1.9 billion adults (18 years and older) worldwide were overweight, and of these, more than 648 million were obese. Additionally, the increasing awareness among the consumers about the added sugar in food products & beverages and their concerns about diabetes & obesity are driving up demand for sugar-reducing additives internationally. Thus, consumers are taking precautions & preferring clean label or free from labeled products, which is raising the demand for sugar reduction, no added sugar, or sugar-free products, that has generated a significant amount of traction for sugar lowering ingredients around the world. Also, the customers are willing to pay a higher price for reduced sugar or sugar-free products.

However, various rigorous rules & regulations on the process, usage, consumption, and labeling of sugar substitutes may cause difficulties for market growth. These rules for the employment of sweeteners as a food ingredient limit the expansion of the sweeteners business globally that may hamper the growth of the market.

Market Segmentation: Food & Beverages stands for the highest share in global sugar reduction market

In 2021, the food & beverages dominated the market and accounted for YY share of the global revenue. The growth of this segment is attributed to the fact that consumers demand for natural and artificial sweeteners in the food & beverage industry, owing to increase in awareness about the benefits of sweeteners. For instance, in 2020, Tate & Lyle PLC a leading global provider of food and beverage solutions and ingredients, launched of SWEETENER-VANTAGE™ Expert Systems, a set of new and innovative sweetener solution design tools, together with an education programme, which are designed to help formulators create sugar-reduced food and drink using low calorie sweeteners.

In addition, the awareness regarding the health and health related problems such as diabetes, obesity, heart diseases and others enables consumers to eat the food & beverage items with reduced sugar. For instance, in 2021, according to International Diabetes Federation, approximately 537 million adults (20-79 years) were living with diabetes and the total number of people living with diabetes is projected to rise to 643 million by 2030 and 783 million by 2045.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of YY percent. The region has well-developed food & beverage industry. In addition, different types of ready-to-eat food & beverage products have been popular in the U.S., Canada, and Mexico. These products many cause the various health condition. For instance, in 2022, according to CDC, young adults were half as likely to have obesity as middle-aged adults. Adults aged 18–24 years had the lowest self-reported obesity (20.7%) compared to adults aged 45–54 years who had the highest prevalence (39.3%). In 2021, according to CDC, 37.3 million people have diabetes—that’s 11.3% of the US population. 28.7 million people have been diagnosed with diabetes. 8.5 million people who have diabetes have not been diagnosed and do not know they have it. Thus, the increased number of health conditions and rising awareness among the consumers about the benefits of reduced sugar is driving the growth of the market in the region.

Competitive Landscape:

The global sugar reduction market is competitive and comprises players such as ADM, Cargill Inc., Danisco A/S, Tate & Lyle, Ingredion, Ajinomoto Co, Roquette Freres SA, Amalgamated Sugar, Celanese Corporation and JK Sucralose inc among others. The sugar reduction market competitiveness is estimated to increase over the forecast period as the key players focus on various strategies such as acquisitions, collaborations, new product launches, product innovation with fortification according to the consumer demand along with marketing & advertising. For instance, in November 2022, Sugar-reduction foodtech start-up Better-Juice, Ltd has launched its first full-capacity manufacturing plant setting the wheels in motion for full commercial production of its proprietary sugar-reducing immobilised enzymes. The new plant has a production capacity to support sugar-reduction of 250 million litre of juice per year.

COVID-19 Impact

Negative impact on global sugar reduction market

The COVID-19 pandemic has adversely affected various industries and the economies of various countries due to lockdowns, government-imposed restrictions on import-exports, business close, and travel bans. Food and beverages, health & personal care is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. During the COVID 19 pandemic majority of the population was working from home, as a result of this, there has been extended working hours, time constraints more pressure along with money saving has seen. The consumers were restricted to purchase, transport and food & beverages, to avoid the transmission of the disease and to avoid the disease.

However, now-a-days consumers are aware about the side effects of excessive sugar consumption which is enabling them to use sweeteners and sugar substitutes which driving the growth of the market. Thus, the growing cases of obesity, diabetes, cardiac problems are increasing the demand for natural or artificial sweeteners which is adding to the growth of the market.

The global sugar reduction market report would provide an access to approximately 53 market data tables, 41 figures and 170 pages