Global Sudachi Market - 2022-2029

Global Sudachi Market - 2022-2029

Market Overview

A specialty of Japan's Tokushima Prefecture is the small, oblong, green citrus fruit known as sudachi. It is of Japanese origin. It is a tart citrus used as a substitute for lemon or lime to flavor food instead of being eaten as fruit. Growing health concerns are encouraging the development of healthy ingredients, driving market demand due to its distinctive, sweet, sour, and tangy flavor frequently used to prepare seafood and salads. Sudachi is frequently consumed with salads, meat and seafood dishes, and desserts because they improve the flavor of the food without adding calories, boosting demand for sudachi. Sales of sudachi are also anticipated to increase in the projected period due to rising consumer spending on healthy foods in developed economies like the US, Japan, and the UK.

The global sudachi market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 1.8% during the forecast period (2022-2029).

Market Dynamics: Increasing use of Sudachi in juices is likely to drive the market growth

Sudachi is widely used in juices and this is expected to contribute to the market growth positively. This is due to its high compatibility with the beverage market and the ease with which it can be shaken, mixed, blended, and stirred. These elements are anticipated to propel product adoption over the anticipated period and the Sudachi market's growth. On the other hand, the rising interest in organic labels and the rising demand for exotic flavors are driving market growth. Consumers are now more open-minded about flavors and willing to experiment with new flavors. Sudachi flavors are being used more frequently in both food and beverages due to this.

Market Segmentation: The puree segment accounted for the highest share of the global sudachi market

The puree segment holds the highest share of the market due to its various applications. Chefs serve different types of fish and some red meats with puree from the sudachi fruit. As an alternative, it can also be used in desserts like a sorbet to add a fruity tart tang to balance out the sweeter flavors of coconut and mango. Smoothies, cocktails, mocktails, fruit teas, and a variety of other beverages can benefit from adding puree. Puree can be used in baking as a cake filling or decoration, or it can be combined with other ingredients to create cakes with a distinctive flavour. So, the demand for puree is expected to rise in the forecast period.

On the other hand, the juice segment is fastest growing segment during the forecast period. Due to its liquid nature, it is most frequently consumed as a juice and is easy to blend and cook with various foods. Despite having a shorter shelf life than sudachi powder, it is a better option due to its compatibility with food. The production of sudachi juice is less difficult and time-consuming than puree and powder. As a result, this element promotes the growth of the sudachi market.

Geographical Penetration: North America are dominating region during the forecast period

Due to the coronavirus outbreak, North America is expected to experience a high demand for natural citrus flavors over the coming years. When consumed frequently, citrus fruits' high vitamin content helps to strengthen a person's immunity. They aid in the body's repair and aid in the fight against germs. This will help the regional market grow and gain more market share in the upcoming years. Additionally, South East Asian and Japanese food are well-liked in the US. The popularity of low-calorie food items is growing, and people are becoming more aware of their health benefits. This factor is a favorable scenario for the forced expansion of the North American market. The US currently holds a significant portion of the market and is anticipated to experience the highest CAGR during the forecast period. This is a result of the widespread use of exotic flavours and rising sudachi production in Californian farms.

On the other hand, the industry for natural citrus flavours is expanding, and Asia Pacific is the world's top producer of sudachi and is known for its exports. Leading contributors include the countries that makeup China and Japan. With innovation in natural flavors, the beverage industry in the region is predicted to grow rapidly.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are Nishiji foods, Yakami Orchard, The Wasabi Company, The Bando Foods Company, Yuzuya Honten Co., Ltd., Nishikidôri SASU PALMIFRANCE, SICA SAS SICODIS, Barth Fruit AG, PONTHIER SAS and HIKARI FOODS CO., LTD. To maintain their position in the market, businesses are increasing their marketing and R&D expenditures and broadening their distribution networks. Additionally, they are implementing competitive strategies by increasing their investment in product development to meet the tastes and preferences of the new generation of consumers. The businesses use a variety of corporate strategies, including partnerships, mergers, and acquisitions, in addition to a strong product portfolio, to break into the protein supplement market. For instance, October 12th, 2020, T. Hasegawa Launched 8 New Citrus Flavors. T. Hasegawa introduced its latest FEMA GRAS exotic citrus portfolio, which features the complex and adaptable profiles of yuzu, sudachi, natsumikan, mikan, kabosu, shikuwasa, iyokan and hassaku.

COVID-19 Impact: Negative impact on the global sudachi market

Sudachi usage has decreased globally due to the supply chain disruptions brought on by the COVID-19 outbreak and the closure of sudachi manufacturing facilities. The fact that most raw materials are exported from Japan to other nations has negatively affected Sudachi's raw material supply. Due to this factor, the price of it quickly increased even more.

The global sudachi market report would provide an access to approximately 53 market data tables, 42 figures and 95 pages