Global Skin Toner Market - 2022-2029

Global Skin Toner Market - 2022-2029

Market Overview

Skin toner market valued USD xx million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of 4.7% during the forecast period (2022-2029)

Skin toner is a lotion or tonic basically used to clean skin. Skin toners remove the grease, dirt, oil and makeup collected in the pores of the skin by interacting with the moisture barrier in the skin’s surface and altering the skin’s pH levels. It moisturizes, refreshes and protects the skin. Toner usually comes in liquid form, even though some toners are formulated as gels or mists. Some of the major ingredients used in skin toner includes acetic acid, soy extract, bilberries, tea tree oil and vitamin C among others. The major drivers for the skin toner market includes growing aspiration to look young and beautiful, rising income levels in the developing countries and increasing number of working women.

Market Dynamics:

Increasing consumers demand for skin toner, owing to increasing beauty consciousness among female population

The surge in the female population across the globe, rising awareness towards innovative beauty products, increasing concern about beauty and appearance among women, and rise in demand from working professionals help to grow market demand. As of 2021, the population of females in the world is estimated at 3,905 million, representing 49.58% of the world population. Dermatologists advise using skin toners to treat skin-related issues like acne and oil problems. Cosmetic manufacturers focus to increasing their investment in personal care products, which is expected to grow market in the upcoming years. Consumers are becoming aware about benefits of organic ingredients, such as neem, tulsi, and aloe vera, through social media, which is further aiding the expansion of the skin toner industry. Also, skin toners are available in different forms like liquid, gel and mist, and they are easy to apply, which attracts consumers to use toners. Major key players are increasing spending on the development of natural care products. Consumers are increasingly aware of the benefits of natural ingredients, including coconut oil, almond, and aloe vera extracts, through social websites. As a result, the consumers are expected to prefer the natural skin toners by considering ingredient type as a key buying criterion. These factors are responsible to increase the demand of skin toner market.

Market Segmentation:

Liquid toner segment held highest market revenue share of XX% in the year 2021

Liquid toner held the highest market revenue share, owing to its convenience to easily apply by pouring it on a piece of cotton. Liquid toner helps to remove impurities and hydrate, clean and condition the skin. It helps to restore the pH of the skin. It quickly spreads on the skin and easily cleans the skin. On the other hand, mist segment is expected to grow with a CAGR of XX% during the forecast period. These mist forms can be quickly sprayed on the face. Mist toners contain various ingredients that can dilute the oil, dirt, and pollutants and prevent them to settle into the pores.

Organic skin toners are good for the skin; they don't have any adverse results like irritation, itching, and side effects. Organic skin toners are available in organic flavours such as aloe vera, tulsi and neem. They reduce the chance of skin breakout, balances skin pH level, rehydrates and tones skin for healthier texture and increases nutrient absorption. These are helpful to tighten skin and minimize large pores while regulating oil production.

Geographical Penetration:

Asia Pacific is expected to dominate the global skin toner market in the year 2021

The Asia Pacific is the largest skin toner market, followed by North America and Europe. India, and China are fast-growing countries from region, with double-digit growth expected to increase further in the coming years. Increase skin care awareness in young population drives the growth of market. The vast population of young consumers in India and China is expected to increase the Asia Pacific market share. According to United Nations, China and India together account for 37% of young people in the global population. Out of which 704 million people in India and 497 million population of China are below the age of 35. With such a high concentration of the young population and rising income, the overall skin toner market is booming in these countries.

Europe is another major market for skin toners owing to significantly high awareness regarding skincare benefits among consumers. Many premium skin toner brands are France-based. Countries in Europe experience the long winter season, which drives demand for cold creams, lotions, toners and other products to clean and nourish the skin. The UK's sales of skin toner have increased due to the increasing percentage of consumer use. For instance, British consumers spend 1.28 billion euros on women's facial skin care products. Within this, 25% of women use a toner in 2019, but in the year 2020, 31% of women use toner. Increasing demand helps to increase the sales of skin toners, which tends to increase the market growth.

Competitive Landscape:

The skin toner market is fragmented due to a large number of established and regional players. Some of the major key players include Milk Makeup, Dermalogica, Thayer’s natural, Dickinson brands inc. and The Body Shop, among others. The major key players focus on strategic mergers and acquisitions to increase their production capacity to meet the global demand. For instance, in November 2021, Waldencast announced a $1.2 billion three-way business combination with Obagi and Milk Makeup. It is the First Step of its strategy to create a global multi-brand beauty and wellness platform. Also, in June 2018, Loreal signed an agreement to acquire Thayers Natural Remedies which is US-based natural skincare brand. Thayers offers a large brand portfolio of high-quality products, including toner and astringent. In October 2022, Nykaa acquired the skincare brand Dot and Key. Dot and Key make products like serum, face masks, toners, and cleansers, which are good for the skin care. Also, In February 2022, Genius launched new skin toner. This skin toner specializes in hormonal skin concerns, including blemishes, wrinkles, and loss of firmness. It is skin smoothening and pore clarifying 2% BHA treatment toner to provide daily exfoliation and smooth post-breakout marks while helping to unclog congested skin and removing oily buildup for supple, healthy-looking skin. In November 2021, Matcha launched a toner that is 100% vegan, parabens free and cruelty-free. It offers a quick and efficient way to apply makeup directly on face and easily blend without using tools.

COVID-19 Impact:

Negative impact on the global skin toner market

Due to decreased sales of personal care products and customers' rising choices for health, hygiene, and protection items, the COVID-19 pandemic had several negative effects on the skin toner market. Furthermore, because of the complete lockdown, beauty parlors are closed, which has resulted in a decrease in demand for skin toner. Moreover, in 2020, sales in the beauty industry decreased. In China, the beauty industry's 2020 sales fell up to 80 percent compared to 2019. Due to lockdown, work from home culture increased, so women avoided daily makeup, which reduced the sales of skin toner to a certain extent. Moreover, the supply chain had been completely disturbed during the pandemic. Hypermarkets and supermarkets were closed during pandemic which created a gap in demand and supply of skin toner.

The global skin toner market report would provide an access to approximately 61 market data tables, 55 figures and 180 pages