Global Sea Buckthorn Market - 2023-2030

Global Sea Buckthorn Market - 2023-2030

Global Sea Buckthorn Market reached US$ 341.2 million in 2022 and is expected to reach US$ 674.8 million by 2030, growing with a CAGR of 8.9% during the forecast period 2023-2030.

Consumer choice for natural and organic products has increased the call for sea buckthorn because of its rich nutritional profile and health advantages. Rising awareness about the health advantages of sea buckthorn, consisting of its high content of nutrients, minerals, and omega fatty acids, has contributed to its increased consumption.

Producers are exploring progressive approaches to include sea buckthorn in new products together with dietary supplements, skincare, drinks, and practical ingredients, leading to diversified product services. In July 2023, Old Course Hotel launched an exclusive gin, Ferann Mar, with Darnley's. Fearann, Mar adds juniper, coriander seeds, angelica, and marigold petals for a seaside touch, along with locally sourced sea buckthorn, milk thistle, and sugar kelp.

Sea buckthorn oil accounts for over half of the market share due to its rich nutritional profile. Similarly, the Asia-Pacific dominates the sea buckthorn market, capturing the largest market share. In July 2023, a plant-based and clean health brand in India, OZiva, revealed the positive outcomes of a clinical study conducted on CollabZen. OZiva's Collagen Builder is enriched with Strong components that promote collagen development in the skin, like acai berries, sea buckthorn, and bamboo shoots. The study revealed an astounding 90.6% of consumers experienced visibly brighter and more youthful skin in just 8 weeks.

Dynamics

Increasing Demand for Natural And Healthy Products

The benefits of including natural and healthful substances in diets and skincare routines are becoming more and more apparent to consumers. Given its high nutritional content and health-promoting qualities, sea buckthorn is a good fit for the trend towards healthier options.

Because of its high level of antioxidants, vitamins (including C and E), and omega fatty acids—all of which are thought to have several health benefits—sea buckthorn is becoming more and more common in functional meals and drinks. Products containing sea buckthorn attract consumers looking for foods that provide more than just basic nourishment. In October 2023, Finnar, an airline in Finland, introduced a special inflight menu. On the menu, centenary desserts include sea buckthorn mousse and blueberry pie.

Growing Applications in the Food, Cosmetics, and Pharmaceutical Sectors

Sea buckthorn is increasingly utilized in the food and beverage industry for its high nutritional content. It is used in the production of juices, jams, sauces, and teas, owing to its high levels of vitamins, antioxidants, and essential fatty acids. Consumers seeking healthy, natural, and functional foods have contributed to this market growth.

Sea buckthorn extracts and oils are recognized for their skin-nourishing properties. They are incorporated into various skincare and cosmetic products due to their moisturizing, anti-inflammatory, and anti-aging benefits. The demand for natural and organic cosmetics has fueled the use of sea buckthorn in this sector. In July 2023, Jazmine Beauty, a cosmetics company, introduced Vitamin Sea Moisturizer. It has Aloe vera extract, glycerin, orange peel extract, and sea buckthorn berry. It was developed to aid in improving the generation of collagen and vitamin C absorption.

Seasonal Variability and Processing Challenges

The availability of sea buckthorn is highly seasonal, and the fruit harvest occurs within a specific window, making it challenging to maintain a consistent year-round supply. Sea buckthorn thrives in specific climatic conditions and is primarily grown in colder regions. The restricted geographic availability limits its cultivation and consequently its market supply.

Extracting oil and nutrients from sea buckthorn involves complex processing techniques. Due to their tiny size and high seed content, sea buckthorn berries produce a lot of waste during harvest and preparation. Berries also have a thin, easily broken peel, which can cause losses during processing.

Segment Analysis

The global sea buckthorn market is segmented based on form, application, distribution channel and region.

Sea Buckthorn Oil’s Nutritional Profile

Sea buckthorn oil holds a substantial share in the market due to its versatile applications and rich nutritional profile. This oil, extracted from the berries of the sea buckthorn plant, contains a remarkable concentration of essential fatty acids, including omega-3, omega-6, omega-7, and omega-9 fatty acids. Its high content of vitamins C and E, carotenoids, flavonoids, and antioxidants further accentuates its appeal.

Moreover, the cosmetic and skincare sectors have embraced sea buckthorn oil for its exceptional skin benefits. Its ability to nourish the skin, promote healing, and reduce inflammation has made it a sought-after ingredient in natural and organic cosmetics, addressing the growing consumer preference for skin care products with botanical and skin-friendly components. In April 2020, Sea Buckthorn Farm introduced a complete premium quality sea buckthorn oil blend – a whole bundle of nutrition. The extracted oil is essential for generating beautiful, healthy skin and ensuring the health of those who consume it.

Geographical Penetration

Growing Sea Buckthorn Cultivation in Asia-Pacific

Sea buckthorn is extensively cultivated throughout the Asia-Pacific region, which includes China, India, and certain countries in Central Asia. The International Seabuckthorn Association conducted a typical survey and statistical analysis of China's primary seabuckthorn-producing areas. The results showed that, as of the end of 2021, China's seabuckthorn forest area accounted for approximately the world's total area, measuring 32.12 million acres (or 2.141 million hectares). 90%of 36.05 million acres, or over 2.403 million hectares, are covered.

As part of agricultural development initiatives, some Asia-Pacific nations have encouraged the cultivation of sea buckthorn by providing farmers with incentives and support, which has raised output and market share. In July 2021, in India, to promote distinctive agricultural produce and raise farmers' income in Ladakh, the Agricultural and Processed Food Products Export Development Authority, APEDA collaborated with Ladakh officials. Enhancing the production of fruits with medicinal qualities, such as sea buckthorn, apricot, and organic food, is one of the identified areas of work.

COVID-19 Impact Analysis

Lockdowns and restrictions around the world caused problems in logistics and shipping, which in turn delayed the production and delivery of goods made from sea buckthorn. Demand for sea buckthorn products fluctuated during the outbreak. Demand spiked at first because of the growing interest in health and immunity-boosting products.

Manufacturing and agricultural operations were influenced by limitations and safety precautions. This had an impact on sea buckthorn farming and processing, which caused production issues in some areas. But when things settled down, people's desire for skincare and personal care products with natural components kept growing.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war impacted the agricultural practices in these regions which includes sea buckthorn production. The war also caused disruptions in transportation, logistics, and trade routes could have affected the supply chain. This led to delays or interruptions in the delivery of sea buckthorn products.

By Form
• Juice
• Oil
• Powder
• Others

By Application
• Dietary Supplement
• Pharmaceuticals
• Cosmetics & Personal Care
• Food and Beverages
• Others

By Distribution Channel
• Hypermarkets/Supermarkets
• Convenience Stores
• E-Commerce
• Others

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In January 2023, John Legend, an American celebrity singer, launched a skincare and bodycare line, Loved01. The products contain seabuckthorn oil, rosehip oil, coconut oil, jojoba oil, and shea butter. In addition to being cruelty-free and vegan, the product line is made without mineral oil, parabens, sulfates, artificial coloring, or synthetic fragrances.
• In September 2023, The Royal National Lifeboat Institution (RNLI) has teamed up with Salcombe Gin to launch a commemorative expression to celebrate the charity’s 200th anniversary. The new classic London Dry gin is created using four key botanicals such as lemons, sea buckthorn, sugar, and elderberries.
• In April 2022, the Small Industries Development Bank of India (SIDBI) partnered with the M3M Foundation with Aide et Action to implement the Swavalamban - Livelihood Enhancement & Awareness Program. With the help of this project, 75 young people from 13 selected Leh communities in the Nubra Valley will be trained in three years to become entrepreneurs in the value chain production of sea buckthorn products

Competitive Landscape

The major global players in the market include SEABUCKWONDERS, Biosash, W. S. Badger Company, Natures Aid, ERBOLOGY, Sibu Seaberry, Weleda, Leh Berry, TEREZIA COMPANY s.r.o., Xi'an Healthful Biotechnology Co., Ltd

Why Purchase the Report?
• To visualize the global sea buckthorn market segmentation based on form, application, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sea buckthorn market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global sea buckthorn market report would provide approximately 62 tables, 56 figures and 210 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies