Global Resistance Band Market - 2023-2030

Market Global Resistance Bands Market is expected to grow at a CAGR of 12.4% during the forecast period 2024-2031.

The Resistance Bands Market are elastic bands used for performing strength training. These are widely used for physical therapy, muscular injuries, and rehabilitation therapy. These are available in different colors, including green, yellow, and red, depending on the resistance level. These bands are useful for enhancing body strength. Different categories of resistance bands such as light, medium, heavy, and extra-heavy are available.

Market Dynamics

The rising usage of resistance bands drives the global resistance bands market in physical therapy and patients' rehabilitation for strengthening the muscles. Resistance bands are used for performing several exercises for the shoulders, feet, knees, and elbows. The growing adoption of physical activities and regular exercises for improving flexibility, mobility, and the body shall positively impact the market.

The market is witnessing technological advancement regarding resistance bands and motion sensors, and Bluetooth transmitters. For instance, in October 2017, Xiaomi launched a smart elastic band, i.e., the “Move it, band,” which comprises three sensors useful for detecting posture and elastic tension. It is available in different lengths, sizes, and strengths. It can be used as a fitness tool. In October 2016, Les Mills launched a smart band that includes nylon webbing that moves smoothly through the spine.

The increase in government initiatives for improving the fitness of citizens shall fuel market growth. The government has launched several fitness programs to create awareness regarding physical activity. For instance, the President's Council launched physical activity outreach initiative highlighting the physical and cognitive benefits of regular activity for youth in the United States. Moreover, the Department of Health and Human Services issued the federal government's first-ever Physical Activity Guidelines for Americans to understand the different types and amounts of physical activity essential for a healthy life. The World Health Organization has initiated a global action plan on physical activity. This plan aims to reduce physical inactivity by 10% by 2025 and 15% by 2030.

Market Segmentation Analysis

The market is segmented into therapy bands, pull-up bands, and exercise bands. The exercise bands segment accounts for the highest market growth owing to the rising usage of exercise bands for lower body, upper body, and arms exercises. Exercise bands are available on a tube-shaped and flat surface. Several companies are launching new products to increase their reach in the market. For instance, in 2015, Performance Health, LLC launched a latex-free resistance band.

The therapy bands segment is expected to have positive market growth due to the rising demand for physical therapists' therapy resistance bands. Physical therapists prefer therapy bands for patients’ exercises. Therapy bands are beneficial for patients with illness or injury that results in problems with functional mobility.

The global resistance bands market is segmented based on applications such as individual health and sports clubs. The health and sports clubs segment contributes to the highest market share due to increased resistance bands in gyms, health clubs, and sports clubs. Moreover, physiotherapists, sports trainers, orthopedists, and rehabilitation physicians adopt exercise bands to improve the body’s metabolism, treating physical injuries including shoulder dislocation, tennis elbow, runner's knee hip bursitis, sprains, and others.

Further, the market is also classified based on the distribution channel as offline and online. The offline segment accounts for the highest market share due to the presence of a large number of retailers such as Walmart Stores Inc. and Decathlon S.A. Moreover, new retailers are expected to be launched over the forecasted period in developing countries such as India, China, Vietnam, Bangladesh, and other countries.

The online segment is expected to have significant market growth owing to the growing adoption of e-commerce and online platforms because of the convenience associated with those platforms.

Market Regional Share

By region, the global resistance bands market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. North America dominates the market due to many fitness programs, health clubs, and studios launched in the region. According to International Health, Racquet and Sportsclub Association (IHRSA), approximately 1 out of 5 people belong to at least one United States health club or studio. The total number of health club facilities was 39,570 in 2018 and is expected to increase over the forecasted period due to growing awareness regarding health. A large number of people are enrolled in the fitness program. More than 71.5 million consumers utilized U.S. health clubs in 2018, and this number is further expected to increase over the forecast period.

The United States accounts for the highest market share of XX% in 2019 in North America. The increasingly prevalent cases of cardiovascular disorders and the rising aging population shall have a positive impact on the market. Cardiovascular disorders are the leading cause of death in the United States. According to Centres of Disease Control and Prevention, approximately 647,000 Americans die from heart disease, i.e., 1 in every 4 deaths. One person dies every 37 seconds in the United States from cardiovascular disease. It is further expected that the North American region would maintain its dominant position over the forecast period.

The Asia-Pacific region accounts for a significant market share due to the rising demand for resistance bands because of the changing lifestyle. People are adopting a healthy lifestyle. The government has taken various programs for creating awareness regarding the importance of fitness. The government has launched the “Hum Fit Toh India Fit” campaign under which celebrities and political persons share their exercise regimes' videos to encourage Indians to make time for fitness and highlight the importance of a healthy and fit lifestyle. In 2018, the government reduced the Goods and Services Tax (GST) on gym and fitness studio memberships in India. This tax reduction on the gym membership or fitness studio's membership shall have a positive impact on the market. Growing urbanization, rising disposable income, and growing purchasing power are the factors increasing the demand for resistance bands in developing countries such as India and China.

Market Key Companies and Competitive Landscape

The global resistance bands market is fragmented with the presence of several local and international players. Companies are using advanced raw materials and technology for manufacturing resistance bands. Several new market players are entering the market due to low entry barriers and low production costs. New product launches, the cost-effectiveness of resistance bands, and product diversification intensify the competition among the market players.

Performance Health LLC, Wacces, Black Mountain Products Inc, Prosource, ZAJ FIT, Xtreme Bands, Bodylastics International Inc., and Fitness Anywhere LLC are the leading market players with significant market sizes. Performance Health is a leading designer, manufacturer, and marketer of branded rehabilitation and wellness products, including the resistance band.

Companies focus on new product launches, market expansion, product diversification, and cost-effective strategies for holding their position in the market. For instance, In January 2015, Performance Health Introduces TheraBand CLX Consecutive Loop. It is an all-in-one product that includes a band, loops, tubing with handles, and a door anchor. It is available in bulk rolls and individual packs in seven color-coded resistance levels. It comprises an integrated app that engages patients and practitioners.

Why Purchase the Report?
• Visualize the composition of the global Resistance Bands market products in terms of product and application, highlighting the critical commercial assets and players.
• Identify commercial opportunities in the global Resistance Bands market by analyzing trends and co-development deals.
• Excel data sheet with thousands of data points of global Resistance Bands market-level 4/5 segmentation.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

**The global Resistance Bands report will provide access to approximately 53 market data tables, 44 figures, and 178 pages

Target Audience 2024
• Industry Investors/Investment Bankers
• Suppliers/Buyers
• Education & Research Institutes
• Manufacturers
• Research Professionals
• Emerging Companies
• Distributors