Global Reduced Salt Food Products Market - 2022-2029

Global Reduced Salt Food Products Market - 2022-2029

Market Overview

A reduced salt product has at least 25% less sodium than the standard version. To lower overall sodium intake, major companies are introducing goods that serve as sodium-reducing ingredients. Sodium-lowering components include yeast extracts, amino acids, and mineral salts. There is also trehalose, hydrolyzed plant proteins, and nucleotides. More and more meat, dairy, baked goods, desserts, sauces, snacks, and condiments contain ingredients that lower sodium levels. As a result, the sodium-lowering sector, which either completely replaces sodium or reduces salt in food, is a crucial part of the food additive industry. The market for packaged foods with reduced salt is expanding due to consumers' increasing awareness, particularly in urban areas.

The global reduced salt food products market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.98% during the forecast period (2022-2029)

Market Dynamics

Increasing consumer awareness of health drives market expansion.

Due to growing consumer awareness of the negative health effects of high sodium consumption, the demand for reduced salt food products is anticipated to rise during the forecast period. Additionally, plans by manufacturers to lower the sodium content of their current products and increase the production of low-sodium foods, along with easy product availability through various sales channels, may help the global market for reduced-salt food products grow in the forecast period. The needs and demand for low-sodium food products among the target population would drive market growth. The spread of these diseases leads to increased consumption of packaged foods with low sodium content, which fuels industry expansion.

However, food items with low salt content are more expensive than regular foods, which is expected to restrain the expansion of the market for reduced salt food products worldwide. In addition, manufacturing such products requires intensive research and development as well as cutting-edge food technology, which slows down the manufacturing process and prevents the industry's expansion. However, numerous initiatives being carried out by various governments to lower sodium content are anticipated to offer the market's players significant opportunities for business growth.

Market Segmentation: Snacks segment accounted for the highest share in global reduced salt food products Market

Regarding product type, the snacks segment dominates the global market for food products with less salt. This increase can be attributed to hypertension or high blood pressure consumers who frequently consume low-sodium snacks. The segment is anticipated to expand throughout the forecast period due to developing nations' increasing demand for and supply of low-sodium snacks. Additionally, the expansion of the snacks segment in the global market for reduced salt food products throughout the analysis can be linked to the rise in consumer demand for enticing yet healthy snacks like popped corn, reduced salt energy bars, and reduced salt plantain chips.

On the other hand, the market share is higher in the offline sector, which includes supermarkets. The offline segment is anticipated to maintain its dominance and expand at a constant CAGR throughout the forecast period. Increased sales through various offline channels, which provide a unique shopping experience, are the primary reason for the dominance of the offline distribution channel segment. Additionally, offline channels enable physical product inspection and provide a range of promotional incentives, which promotes the offline segment's faster growth.

Geographical Penetration: Asia Pacific is the dominating region during the forecast period

The Asia Pacific region is anticipated to grow significantly during the forecast period due to the growing consumption and demand of packaged foods low in sodium due to the escalating incidence of chronic illnesses like cardiovascular disease, hypertension, and others. The region's population's growing health consciousness is the main driver of APAC's dominance and expansion in the global market for reduced-salt food products. These health issues are brought on by poor dietary habits and lifestyle decisions, which increase consumer demand for low-sodium foods. Additionally, rising disposable income levels and a greater emphasis on health may fuel the region's market growth. In addition, the expansion of technology advancements in the food and beverage sector and several supportive government policies may help the market expand.

Competitive Landscape:

The market for reduced-salt food products is highly fragmented due to numerous manufacturing firms. The market leaders maintain their dominance by investing in R&D, incorporating cutting-edge technology into their products, and releasing upgraded products for consumers. They employ various strategies to keep their market-leading position, such as strategic alliances, agreements, mergers, and partnerships. PepsiCo, The Kraft Heinz Company, General Mills, Maple Leaf Foods, Kellogg's, JBS, Tesco, Tyson Foods, Nestle, ConAgra Foods, Hormel Foods, Smithfield Foods, and Cargill are some of the market's top competitors for reduced-salt food products. For instance, on April 1, 2022, Tata Salt, a pioneer in the salt manufacturing industry, introduced Tata Salt SuperLite, India's first-ever 30% low sodium salt, as part of its low sodium salt portfolio. This product has been specially formulated with 30% less sodium than refined iodized salt to offer a solution for people whose diets are advised to contain less sodium. On the other hand, on July 13, 2021, Food For Life Baking Co., has launched three new sodium items to its product lineup: Ezekiel 4:9 Low Sodium Sprouted Flourless English Muffins, Ezekiel 4:9 Low Sodium Sprouted Flourless Tortillas and Ezekiel 4:9 Low Sodium Sprouted Flourless Crunchy Cereal.

COVID-19 Impact

Positive impact on the global reduced salt food products market

Every industry was affected by the unprecedented global public health crisis known as COVID-19, and the long-term effects are anticipated to impact industry growth throughout the forecast period. In addition to harming demand and supply for consumer goods and products, the pandemic also damaged supply and distribution channels. However, the COVID-19 pandemic gave consumers a valuable experience, highlighting the value of healthy eating and enticing them to do so. They were encouraged to limit their intake of processed foods with a lot of salt or additives. This led to a rise in the consumption of low- or reduced-sodium food items, affecting the global market for reduced-salt food items.

The global reduced salt food Products Market report would provide an access to approximately 53 market data tables, 40 figures and 93 pages