Global Quick Service Restaurant Market - 2023-2030

Global Quick Service Restaurant Market - 2023-2030

The Global Quick Service Restaurant Market US$ 185.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 257.2 billion by 2030. The market is growing at a CAGR of 4.2% during the forecast period 2023-2030.

Quick-service restaurants (QSRs) are increasingly leveraging digital solutions to improve customer satisfaction and operational efficiency. These strategies encompass the adoption of mobile ordering and payment systems, self-service kiosks, and partnerships with external platforms for streamlined food delivery. Integration of technology also facilitates targeted marketing initiatives, loyalty programs, and data-driven decision-making for QSR chains.

The rise of online food delivery platforms and the convenience of takeout options have had a significant impact on the QSR market. Consequently, QSRs are prioritizing delivery services, optimizing packaging for takeout orders, and expanding their online presence on delivery platforms to meet the rising demand for off-premises dining experiences.

Market Dynamics

Changing Consumer Lifestyles Boosts the Growth of the Quick Service Restaurant Market

Fast-paced lifestyles have become increasingly common, with individuals managing multiple obligations and time limitations. Consequently, there is a growing demand for dining choices that offer swift and convenient meals. Quick Service Restaurants (QSRs) excel in providing efficient service, enabling customers to receive their meals promptly without experiencing prolonged waiting periods.

QSRs cater to the needs of consumers who are constantly on the move. Whether it involves acquiring a rapid breakfast en route to work or enjoying a meal during a brief lunch break, QSRs present convenient options that can be easily consumed without necessitating a sit-down dining experience. This appeals to individuals seeking meals that seamlessly integrate into their busy routines.

Rising Fast-Food Consumption is Driving the Growth of the Quick Service Restaurant Market

According to the Barbecue Lab, on average 34% of children eat fast food on any given day. Fast food offers a convenient and time-efficient dining option for consumers. As people lead increasingly busy lives, they seek quick and easily accessible meals. QSRs excel at providing fast service, allowing customers to satisfy their hunger without investing significant time in meal preparation or dining out.

The demographic composition is shifting, with QSRs continuously innovating their menus, introducing new flavors, limited-time offerings, and innovative food combinations. This approach caters to diverse consumer preferences and appeals to those seeking novelty and variety in their fast food choices. Menu innovation helps QSRs attract and retain customers, driving the market growth.

The Increasing Trend of Consumers Seeking Healthier and Organic Food options Hamper the Quick Service Restaurant Market Growth

Traditional QSRs often have menus dominated by fast food items that are typically high in calories, sodium, and saturated fats. With the rising demand for healthier choices, QSRs that fail to offer a diverse range of nutritious options may struggle to attract health-conscious consumers. Limited healthy menu options can result in potential customers choosing alternative dining options, such as fast-casual or health-focused QSR concepts.

Consumers who prioritize healthier and organic food options typically value the quality of ingredients in their meals. If QSRs are perceived as using ingredients of low quality or processed nature, it may discourage health-conscious consumers who prioritize fresh, natural, and organic food choices. This perception has the potential to negatively impact customer trust and loyalty, which can, in turn, affect market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global quick-service restaurant market is segmented based on form, application, and region.

Single Restaurants Account for the Highest Share of the Global Quick-Service Restaurant Market

Depending upon service type, the quick service restaurant market is divided into single restaurant and QSR chains.

In 2022, the single restaurant had the highest share in the Quick Service Restaurant market. Single restaurants often operate on a self-service model where customers order and collect their food themselves. This streamlined approach allows for quick and efficient service, which aligns with the fast-paced nature of the QSR industry. Single restaurants that offer self-service options can attract customers who value convenience and efficiency.

Some single restaurants may also adopt an assisted self-service approach, where customers place their orders at a counter or kiosk but receive assistance from staff if needed. This hybrid model combines the benefits of self-service with personalized assistance, enhancing the overall customer experience. Single restaurants that adopt this service type can cater to a wide range of customers, including those who prefer a more hands-on approach as well as those who seek guidance.

Geographical Analysis

Prevalence of Urbanization in Asia Pacific Region

In 2022, Asia Pacific had a significant share of the quick-service restaurant market. The region has a wide penetration of foreign as well as local fast-food restaurant chains. some of the domestic fast-food restaurants in the region are Trung Nguyen Coffee in Vietnam; Kebab Turki Baba Raffi in Indonesia; Café Amazon in Thailand; and Jollibee Foods in the Philippines. In November 2021, Subway, expanded its presence in India, Sri Lanka, and Bangladesh, as the company signed a master franchise agreement with Everstone Group (Everstone), a South Asia-focused leading private investment firm.

The prevalence of urbanization and the rise of the middle class in the Asia Pacific region have also played a role in the growth of the QSR market. As more people move to cities and experience an increase in disposable income, they seek out affordable and time-efficient dining options provided by QSRs.

Competitive Landscape

The major global players include Subway IP LLC, McDonald's Corporation, Restaurant Brands International Inc., Yum! Brands, Inc., The Wendy's Company, Domino's Pizza, Inc., Dunkin Brands Group, Chick-fil-A, Burger King, Kotipizza Group Oy

Why Purchase the Report?
• To visualize the global quick service restaurant market segmentation based on service type, application, and region understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of quick service restaurants market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Global Quick Service Restaurant Market Report Would Provide Approximately 46 Tables, 53 Figures, And 102 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies