Global Protein Cookie Market - 2023-2030

Global Protein Cookie Market - 2023-2030

The Global Protein Cookie Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2023-2030.

The demand for high-protein snacks, including protein cookies, is on the rise. Consumers are seeking convenient and tasty options that provide a substantial protein content to support their fitness goals, muscle recovery, and overall nutrition. Protein cookies are formulated with higher protein content compared to traditional cookies. Manufacturers are focusing on optimizing the protein content while ensuring a balanced nutritional profile with controlled levels of carbohydrates, fats, and calories.

The key market trends reflect the evolving consumer preferences toward healthier and more nutritious snack options. The protein cookie industry is adapting to these trends by offering products that align with consumers' demand for high protein content, functional ingredients, specific dietary requirements (such as gluten-free or low sugar), and clean label transparency.

Market Dynamics

Rise in Health and Wellness Consciousness is Expected to Foster the Protein Cookie Industry

The increasing focus on fitness and active lifestyles has led individuals to prioritize their nutritional intake. Protein is a crucial macronutrient for muscle recovery, growth, and overall health. Protein cookies provide a convenient and portable snack option that supports the protein needs of individuals engaging in physical activities or leading active lifestyles.

As consumers become more health-conscious, there is a shift in their snacking preferences. According to Healthline, it is said people should not go without eating for more than 2 hours. It’s claimed that this will reduce the risk of feeling hungry, as well as boost the metabolism. Protein cookies, with their higher protein content and often reduced sugar content, align with these health-conscious choices.

Expansion of Vegan and Plant-Based Options to Drive the Market Growth

The demand for plant-based food products has been on the rise globally. Consumers are increasingly adopting plant-based diets for various reasons, including health, environmental concerns, and animal welfare. This shift in dietary preferences has created a demand for vegan and plant-based protein cookies.

Veganism has gained significant traction in recent years. According to The Vegan Society, the number of vegans reaches approximately 79 million worldwide. The availability of vegan protein cookies that are free from animal-based ingredients attracts vegans and those interested in reducing their consumption of animal products, thereby driving the protein cookie market.

Lack of Consumer Perception and Skepticism is Hampering the Protein Cookie Market Growth

Consumers are increasingly cautious about health claims made by food products, including protein cookies. They may question the validity and accuracy of claims related to protein content, nutritional benefits, and overall health impact. This skepticism can lead to hesitation in purchasing protein cookies and impact market growth.

Some consumers may express concerns about the processing methods and ingredients used in protein cookies. They may question the use of artificial additives, preservatives, or unfamiliar ingredients. This skepticism can create a barrier to consumer acceptance and hinder the expansion of the protein cookie market.

COVID-19 Impact

During the pandemic, there has been a surge in consumer demand for healthier and shelf-stable food options. As people spend more time at home and prioritize their health and well-being, they seek out convenient and nutritious snack choices. Protein cookies, with their long shelf life, portability, and perceived health benefits, have likely experienced increased demand during this period. With the closure of gyms and fitness centers during lockdowns and social distancing measures, many individuals have turned to home-based workouts and fitness regimens. As part of their fitness routines, people may have incorporated protein cookies as a convenient source of protein for muscle recovery and nutrition. This trend could have positively impacted the protein cookies market.

Segment Analysis

The global protein cookie market is segmented based on flavor, protein source, distribution channel, and region.

By Protein Source, The Animal Protein Source Segment is Estimated to have Significant Growth During the Forecast Period

Animal protein sources, such as whey protein and collagen protein, have long been established and widely recognized for their nutritional value. These animal-based proteins are known for their high biological value and complete amino acid profile, making them popular choices among consumers.

Animal-based proteins have a long-standing history in the food industry and are commonly associated with muscle building, recovery, and overall health. FAO reports that global exports of poultry meat are projected to increase by 2.8 percent in 2022, reaching a total of 16.2 million tonnes, in comparison to the previous year. This growth is primarily attributed to anticipated growth in imports by key countries such as the United Kingdom, the United Arab Emirates, the European Union, and Iraq. The familiarity and consumer trust associated with animal protein sources contribute to their market share in the protein cookie segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Protein Cookie Market

The Asia Pacific region has witnessed a significant increase in health and fitness awareness among consumers. There is a growing emphasis on adopting healthier lifestyles, including a focus on nutrition and physical fitness. This heightened awareness drives the demand for protein cookies as a convenient and nutritious snack option.

Western dietary patterns and fitness trends have gained popularity in the Asia Pacific region. Consumers are adopting elements of these trends, such as incorporating protein-rich snacks into their diets, including protein cookies. In addition, the alternative-protein sector in China has attracted the attention of Chinese investors, leading to a substantial increase in funding in 2022. Investments in alternative-protein companies witnessed a remarkable growth rate of 533 percent compared to the previous year, reaching a total of US$152 million, as reported by the Good Food Institute APAC.

Competitive Landscape

The major global players in the market include No Cow LLC, Justine's Limited, Lenny & Larry's LLC, Munk Pack, MuscleTech, NuGo Nutrition, Xterra Nutrition, The Hershey Company, Quest Nutrition, and Buff Bake.

Why Purchase the Report?
• To visualize the global protein cookie market segmentation based on flavor, protein source, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of protein cookie market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Protein Cookie market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies