Global Probiotic Soda Market - 2023-2030

Global Probiotic Soda Market - 2023-2030


Global Probiotic Soda Market reached US$ 242.1 million in 2022 and is expected to reach US$ 422.4 million by 2030 growing with a CAGR of 7.1% during the forecast period 2023-2030. The probiotic soda market trend is driven by increasing consumer awareness about gut health benefits. As people prioritize digestive wellness, the demand for gut-friendly beverages like probiotic soda has surged.

The probiotic soda market's growth is also fueled by the convenience of on-the-go use. With busy lifestyles and the need for portable refreshments, probiotic sodas offer a quick and easy way to incorporate gut-friendly beverages into daily routines. The availability of single-serve packaging and grab-and-go options makes probiotic sodas a convenient choice for health-conscious individuals seeking nourishing drinks while on the move.

With the recommended daily fiber intake of 25 grams for women and 38 grams for men, prebiotic sodas, containing 2 to 9 grams of fiber per 12-oz can, are gaining popularity. Brands like Olipop, claiming digestive health support, and Vina, promoting brain-gut connection benefits, have further fueled consumer interest. As health-conscious individuals prioritize their well-being, the prebiotic soda market witnesses significant growth

Market Dynamics

Rising Availability and Accessibility of Probiotic Soda Drives Market Penetration and Expansion

The growing availability and accessibility of probiotic soda products are major drivers behind the expansion of the market. Probiotic soda is increasingly becoming available in various retail outlets, including supermarkets, health food stores, and online platforms. This enhanced distribution network has made it easier for consumers to access and purchase probiotic soda, thereby driving market penetration.

Additionally, the convenience of online shopping allows consumers to explore a wide range of probiotic soda options from different brands, boosting consumer awareness and preference for these gut-friendly beverages. The improved accessibility and wider reach of probiotic soda products contribute to the overall growth in probiotic soda market share and market size as more people integrate these functional beverages into their daily routines.

Rising Focus on Digestive Wellness and Functional Beverages Fuels Probiotic Soda Demand

The increasing focus on digestive wellness and functional beverages has led to a surge in demand for probiotic soda. As consumers seek beverages that offer health benefits beyond quenching thirst, probiotic soda has gained traction as a gut-friendly and functional option. The perception of probiotics as a natural means to support digestive health has resonated with health-conscious individuals, propelling the demand for probiotic soda.

Moreover, as consumers become more proactive about their well-being, the probiotic soda market size and market share have grown in response to this trend. The fusion of refreshing soda with live cultures that aid digestion has positioned probiotic soda as a preferred choice among those seeking a tasty and nourishing beverage with added health benefits.

Limited Consumer Awareness Poses Restraint to Probiotic Soda Market Growth

While the probiotic soda market has experienced substantial growth in market share and size, a notable restraint is the limited consumer awareness about the benefits of probiotic beverages. Despite holding a significant market share, many consumers remain unaware of the potential advantages of gut-friendly soda enriched with live cultures. This lack of awareness hinders the market's full potential as a digestive health drink option.

Manufacturers and marketers need to invest in educational campaigns to highlight the positive impact of probiotic soda on gut health. Overcoming this restraint would unlock further growth opportunities and solidify probiotic soda's position as a favored choice among health-conscious individuals seeking refreshing and nourishing beverages.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading res trictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global probiotic soda market has been segmented by type, packaging, flavors, form, distribution channel, and region.

Plant-Based Probiotic Soda Market Soars with a 30% Market Share, Fueling a Health-Conscious Beverage Revolution

The global probiotic soda market has been segmented by form into dairy-based probiotic soda, and plant-based probiotic soda.

The plant-based probiotic soda market has gained a significant 30% market share, solidifying its position as a prominent segment in the probiotic soda industry. As consumers increasingly prioritize plant-based and vegan options, the demand for these gut-friendly beverages has surged. Plant-based probiotic sodas offer a diverse array of flavors and the benefits of live cultures, making them a favorable choice among health-conscious individuals seeking nutritious and sustainable drinks.

With a substantial market share, this segment continues to grow as consumers embrace the fusion of refreshing soda with the goodness of probiotics derived from plant sources. The 30% market share underscores the popularity and acceptance of plant-based probiotic sodas, indicating a promising and flourishing future for this dynamic and rapidly expanding market.

Geographical Analysis

Asia-Pacific Emerges as the Fastest-Growing Probiotic Soda Market with 12% Market Share

By region, the probiotic soda market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific region is experiencing a rapid surge in the probiotic soda market, holding a significant 12% market share. Consumers in this region are increasingly seeking gut-friendly soda options enriched with live cultures, which contribute to better digestive health. The demand for soda infused with various probiotic strains, including low-sugar and carbonated alternatives, is witnessing a remarkable uptick among health-conscious individuals.

As awareness about the benefits of probiotics spreads across the region, Asia-Pacific emerges as the fastest-growing destination for digestive health drinks and probiotic soda. This dynamic and thriving market underscores a promising lot of opportunities and future for the probiotics soda market and also probiotic beverage industry in the Asia-Pacific region.

Competitive Landscape

The major global players in the market include Nestle SA, Yakult Honsha Co. Ltd., Danone S.A., Chobani LLC, NextFoods, Harmless Harvest, Bio-K Plus International Inc., GCMMF (Amul), PepsiCo, and Fonterra Co-operative Group.

Why Purchase the Report?
• To visualize the global probiotic soda market segmentation based on type, packaging, flavors, form, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of probiotic soda market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global probiotic soda market report would provide approximately 69 tables, 65 figures, and 190 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies


1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Market Definition and Overview
3. Executive Summary
3.1. Market Snippet, by Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Flavors
3.4. Market Snippet, by Form
3.5. Market Snippet, by Distribution Channel
3.6. Market Snippet, by Region
4. Market Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Availability and Accessibility of Probiotic Soda Drives Market Penetration and Expansion
4.1.1.2. Rising Focus on Digestive Wellness and Functional Beverages Fuels Probiotic Soda Demand
4.1.2. Restraints
4.1.2.1. Limited Consumer Awareness Poses Restraint to Probiotic Soda Market Growth
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturer’s Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Dairy-Based Probiotic Soda*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Plant-Based Probiotic Soda
8. By Packaging
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
8.1.2. Market Attractiveness Index, By Packaging
8.2. Bottles*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Tetra Packs
8.4. Cans
9. By Flavors
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
9.1.2. Market Attractiveness Index, By Flavors
9.2. Fruit*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cola
9.4. Others
10. By Form
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
10.1.2. Market Attractiveness Index, By Form
10.2. Liquid*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Powder
11. By Distribution Channel
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarkets/Hypermarkets*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Retail sales
11.4. Online sales
11.5. Others
12. By Region
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
12.1.2. Market Attractiveness Index, By Region
12.2. North America*
12.2.1. Introduction
12.2.2. Key Region-Specific Dynamics
12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.2.8.1. The U.S.
12.2.8.2. Canada
12.2.8.3. Mexico
12.3. Europe
12.3.1. Introduction
12.3.2. Key Region-Specific Dynamics
12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.3.8.1. Germany
12.3.8.2. The U.K.
12.3.8.3. France
12.3.8.4. Italy
12.3.8.5. Spain
12.3.8.6. Rest of Europe
12.4. South America
12.4.1. Introduction
12.4.2. Key Region-Specific Dynamics
12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.4.8.1. Brazil
12.4.8.2. Argentina
12.4.8.3. Rest of South America
12.5. Asia-Pacific
12.5.1. Introduction
12.5.2. Key Region-Specific Dynamics
12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.5.8.1. China
12.5.8.2. India
12.5.8.3. Japan
12.5.8.4. Australia
12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
12.6.1. Introduction
12.6.2. Key Region-Specific Dynamics
12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis
14. Company Profiles
14.1. Nestle SA
14.1.1. Company Overview
14.1.2. Product Portfolio and Description
14.1.3. Financial Overview
14.1.4. Key Developments
14.2. Yakult Honsha Co. Ltd.
14.3. Danone S.A.
14.4. Chobani LLC
14.5. NextFoods
14.6. Harmless Harvest
14.7. Bio-K Plus International Inc.
14.8. GCMMF (Amul)
14.9. PepsiCo
14.10. Fonterra Co-operative Group
LIST NOT EXHAUSTIVE
15. Appendix
15.1. About Us and Services
15.2. Contact Us

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings