Global Probiotic Infant Formula Market - 2022-2029

Global Probiotic Infant Formula Market - 2022-2029

Market Overview

The global probiotic infant formula market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Probiotic Formula is a medical food that acts as a probiotic, or friendly bacteria, in the digestive tract to keep it healthy. Probiotics are live microorganisms that help in maintaining the population of beneficial microbes in the human gut, essential for optimal metabolism. A variety of probiotics are found naturally in human breast milk and are now recognized to have an important role in baby development. Probiotics have become an important component of infant formula to resemble human breast milk

Market Dynamics: Increase in the young working mother population

Over recent years, there has been a remarkable increase in the young working mother population. This has worked as a key factor in propelling the growth of the probiotic infant formula market, as these working mothers are majorly dependent on processed infant nutrition products. For instance, in the United Kingdom, working mothers have increased to one of the highest in recent decades. In 2019, the Office for National Statistics (ONS) of the United Kingdom published data on families and the labor market. The data revealed that the number of mothers in the labor market had grown substantially over the last two decades. As per the figures, 66.2% of mothers were in employment in 2000, which rose to 75.1% by 2019. The low wages and high cost of living in cities increased the number of women working to support their families. Therefore, this factor is playing a key role in driving the probiotic infant formula market, as working mothers are primarily dependent on processed child nutrition products. Stress is also currently one of the most common problems working women face, which causes low milk production in them. These factors have encouraged the adoption of convenience-oriented lifestyles, making infant formula and baby foods more desirable.

Additionally, factors like the growth of the middle class, rapid urbanization, and rising rates of female participation in the labor force in many developing markets have encouraged the adoption of convenience-oriented lifestyles, making prepared baby foods and baby formula more desirable. The increasing middle-class population in the emerging and developing countries has opened new horizons in the infant nutrition market, as the need for products compatible with a working mom’s schedule is growing. The increase in the number of working females and mothers, coupled with the substantial rise in their discretionary spendings has boosted the sales of baby nutrition products. The increasing cases of lactation, medication, lack of support and qualified lactation experts, unsupportive work policies, and cultural norms are some of the attributing factors that can boost-up the product demand. According to the Global Breastfeeding Scorecard, 2019 by the World Health Organization, and the United Nations Children’s Fund (UNICEF), the current rate of breastfeeding remains suboptimal as compared to the standard recommendations across the world. There are many cases across the world, where mothers voluntarily prefer infant formula instead of breastfeeding to their children, thus relying exclusively on the market products. Therefore, manufacturers are improvising and innovating their formulations to closely mimic the breast milk composition.

Market Segmentation: Lactobacillus is expected to dominate the market due to its wide range of applications and benefits.

Lactobacillus held the largest share in the global probiotic’s infant formula market. Lactobacillus have an inhibitory potential to minimize the growth of microbes and pathogens, which is favorable for extending shelf-life and increasing the hygienic superiority of foods. Lactobacillus is a large market, with probiotics being the most important sector for market growth. Lactobacillus market growth is also fueled by the health advantages associated with probiotic-fortified foods. Many of the world's leading makers of dietary supplements and nutritionals rely on DuPont's FloraFIT® Probiotics. Improved intestinal balance (microbiota) and improved immunological response are two of the advantages. Lactobacillus rhamnosus CRL1505 induces an innate, adaptive immune response in the intestine and respiratory tract, generating a protective effect and naturally improving children's and adults' immune systems, lowering antibiotic use. LA-5® is a registered brand of Chr. Hansen A/S that is used in foods and dietary supplements. It has been reported in over 150 scientific articles and has been tested in over 60 clinical investigations. Lactobacillus acidophilus (LA-5®) is a well-known and well-researched probiotic strain. Lactobacillus strain is beneficial to infant because of their potential in reducing eneteric diseases in infant which is projected to positively impact product demand

Geographical Penetration: Asia Pacific is expected to be the fastest growing region during the forecast period

Many international brands are attracted to the APAC region because of the enormous consumer base and fast increasing purchasing power. Nestle, for example, is entering China's third and fourth-tier towns as part of its substitution strategy, which will help the company's sales recover in 2020. Infant formula growth is being fueled by innovative packaging of baby nutrition products, which is helping to develop infant nutrition in the region. In APAC, the companies are concentrating on goat milk for the production of newborn formulae, consequently supplementing the region's infant formula market and supporting infant nutrition growth. Sales of infant feeding products are predicted to grow faster in lower-tier cities than in APAC's first and second tier cities. Danone will offer a probiotic product to prevent lactation mastitis in breastfeeding women in December 2020. It is only available in China.

Competitive Landscape:

The industry's current focus is on adding single probiotic strains. Formulators must, however, begin researching appropriate combinations of specific probiotic strains with tailored prebiotic components that produce synergistic positive effects, raising the value of probiotic infant formula. Breastfed newborns do not require additional probiotics because breastmilk contains pre and probiotics. Probiotic infant formulas, such as Nestle's Good Start with the probiotic Bifidobacterium lactis and Mead Johnson's Nutramigen with Lactobacillus GG, are currently on the market and cost 20% more than conventional formulas. However, Culturelle Baby Grow + Thrive Probiotics, and Vitamin D drops are a great way to boost your baby's probiotic consumption while also providing the 400 IU of supplemental vitamin D that is advised for breastfed babies. The Probi AB and the Competence Centre on Health Technologies (CCHT) inked a long-term R&D partnership agreement in May 2020. This initiative aims to create new probiotic lactobacilli strains specifically for women's health.

COVID-19 Impact: Positive impact on the global probiotic infant formula market

With the outbreak of COVID-19, there has been a significant increase in demand for immunity-boosting foods and supplements. COVID-19 has raised consumer awareness of the importance of eating nutritious foods. Customers purchasing functional foods such as probiotics, which can help them improve immunity. A probiotic can help to strengthen the immune system, prevent gastrointestinal infections, and improve the body's natural antibody production. Probiotics come in various forms and can be found at both retail and medical pharmacies. People have adopted better habits and are increasingly taking probiotic supplements due to their concern of becoming infected during the pandemic. Given the high prevalence of virus infection among people of all ages, manufacturers are developing probiotics that may help each of them, propelling the global probiotics market forward.

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Understand the current market scenario and viability of global infant probiotic market over the forecast period

Visualize the composition of the global probiotic infant formula market in terms of ingredients, form and distribution channel to identify major players, growth potential, and market strategies

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What we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global probiotic infant formula market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

The global probiotic infant formula market report would provide an access to approximately 60 market data tables, 55 figures and 180 pages

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