Global Printable Self-Adhesive Vinyl Films Market - 2021-2028
Market Overview
The global printable self-adhesive vinyl films market reached US$ XX million in 2020 and is expected to reach US$ XX million by 2028, growing at a CAGR of XX% during the forecast period 2021-2028.
Vinyl films are a type of thermoplastic material that can be transparent, translucent, or opaque. Self-adhesive vinyl films come in two types: printable and non-printable. They are commonly used to link two surfaces. Casting or calendering processes are used to create self-adhesive vinyl films. Calendered films are significantly less expensive than casted films.
On the other hand, casting films have a higher gloss on the surface and are more durable. Self-adhesive vinyl films are widely utilized in graphic design, branding and producing high-quality prints and pictures. Printable self-adhesive vinyl films are employed in a wide range of industries, including architecture, automobiles and others.
Market Dynamics
The growing application of printable self-adhesive vinyl films in the advertisement field tends to act as a major market driver for the global printable self-adhesive vinyl films market. Nonetheless, fluctuating raw material prices and complexities in manufacturing tend to hinder market growth and act as a restraint.
Growing applications of printable self-adhesive vinyl films in advertisements
Printable Self-Adhesive Vinyl Films are widely used in advertising, especially outdoor advertising. Outdoor commercials are commonly used to raise brand awareness, increase visibility and boost popularity. Because of its capacity to give businesses a creative canvas on which to convey their brand message and the ease with which it can be modified, advertising using printable self-adhesive vinyl films has gained popularity in recent years. According to research, UK's out-of-home advertising revenue is US$ 2.17 million, with merchants receiving a 3.79 return on investment for every dollar spent on out-of-home advertising.
Furthermore, due to many strategic advertisements by several firms in the region, demand for the particular product is growing in emerging economies such as India, China and Japan. The demand for these films for branding and advertising purposes is fueled by aesthetic features, including increased brightness, which attracts travelers and other notable customers. In addition, demand for these films has increased due to government initiatives to promote tourism, such as the usage of printable self-adhesive vinyl for fleet graphics on commercial vehicles like buses and lorries. As all these advertisement activities utilizing printable self-adhesive vinyl films raise the market perspective of the respective market, the growing application of printable self-adhesive vinyl films in advertisement could be considered a major market driver.
Fluctuations in raw material prices
Printable self-adhesive vinyl films are mainly manufactured using various vinyl polymers that utilize various monomers such as vinyl acetate or other vinyl esters. However, the price of these raw materials is extremely fluctuating rapidly over the years. For instance, as per Global Trade Centre, in U.S., the import value of these raw materials was US$ 2,562/ton in 2018, which increased to US$ 2,617/ton in 2019. The price witnessed a 2% growth during 2018-2019.
Since price changes in raw materials increase the overall manufacturing cost and thereby influence the price of the final product, that is printable self-adhesive vinyl films. As the growing price of the respective product constricts the market’s sales and demand, the fluctuation in raw material prices could be considered a major market restraint.
COVID-19 Impact Analysis
The effect of the COVID-19 pandemic on the global printable self-adhesive vinyl films market is drastically due to the following reason:
• During the pandemic, chemical and materials industries have been hit hard by supply chain failures, technological event cancellations and office closures. The closure of numerous plants and factories in key regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa has hampered production activities, delivery schedules, and various chemicals and materials. Additionally, several corporations have already stated that goods deliveries may be delayed and that future sales of their items may suffer.
• Furthermore, consumer demand has decreased as companies focus more on the expulsion of non-essential expenses from budgets due to recovery from financial crunches caused by lockdowns, travel bans and company closures. The revenue trajectory of the globally Self-adhesive Vinyl Films market is likely to be hampered by the aforementioned factors.
• Moreover, global travel bans implemented by European, Asian and North American governments impede commercial collaborations and partnerships.
Segment Analysis
The global printable self-adhesive vinyl films market is categorized on the basis of product, type, chemistry, carrier solvent, application and region.
Power generation dominates the global printable self-adhesive vinyl films market due to the global paradigm shift towards renewable energy
The global printable self-adhesive vinyl films market is segmented into fleet graphics, watercraft graphics, car wrapping, floor graphics, labels & stickers, window graphics, exhibition panels, outdoor advertising, furniture decoration, wallcovering and others, based on application. The respective segment of the market is dominated by outdoor advertising boosted by the desire for effective advertising that can create a lasting impression on customers, fueling the expansion of fleet graphics across the advertising sector.
Outdoor advertising is a tool for raising brand awareness, increasing exposure and increasing popularity. Outdoor advertising has grown in popularity in recent years due to its ability to provide firms with a creative canvas to express their brand message and the ease with which it can be transformed. For instance, per data, UK's out-of-home advertising revenue is US$ 2.17 million, with a 3.79 return on investment for merchants for every dollar spent on out-of-home advertising. Since all the big names in the market tend to involve printable self-adhesive vinyl films media for outdoor advertising, the respective segment tends to dominate the application segment of the global printable self-adhesive vinyl films market.
Geographical Analysis
Growing population, tourism, as well as industrialization and the associated demand for advertisement, enable Asia-Pacific to dominate the regional segment of the global printable self-adhesive vinyl films market
The Asia-Pacific dominates the regional segment of the printable self-adhesive vinyl films market, accounting for the majority of the market share. Additionally, Asia-Pacific is expected to grow exponentially over the forecast years, owing to the rising demand for printable self-adhesive vinyl films from China, India and Japan. The demand for the respective product is developing in the region due to multiple organizations' strategic advertising usage. The need for these films for branding and promotional purposes is fueled by aesthetic attributes such as enhanced brightness, which attracts travelers and other prominent customers.
Further, the demand for these films has risen across the region due to government measures to promote tourism by deploying printable self-adhesive vinyl for fleet graphics on commercial vehicles such as buses and lorries. Moreover, due to the region's dense population, the demand and sales of heavy vehicles, particularly trucks, have expanded dramatically in recent years, particularly in China and India. As a result, the respective region dominates the market over the projected term, with high demand and sales.
Competitive Landscape
The market is extremely competitive and populated with numerous global companies because of the strong demand from end-use applications such as automobile wrapping, fleet graphics, watercraft graphics and floor graphics, among others. The automobile sector's rising need for vinyl, which is highly flexible and well-suited for contoured and curved surfaces, has made the global printable self-adhesive vinyl films market more competitive. Furthermore, competitiveness is boosted by the presence of many local and global enterprises in the specific market environment.
Some of the market's major companies are 3M, Avery Dennison Corporation, LG Hausys, Lintec, Arlon Graphics, LLC, Hexis S.A.S., Metamark, Henkel Kg and Co. KGaA, Drytac and Kay Premium Marking Films Ltd. Mergers, acquisitions and product launches are common market strategies used by major corporations.
• For instance, on April 4, 2018, Avery Dennison announced its new cut vinyl film portfolio. The new product has been designed to provide better weeding performance as well as longer shelf life with the patented Advanced Acrylic Adhesive Technology (PAAAT). HP750 High Performance and SC950 Supercast Film in a range of colors are included in the portfolio. Indoor and outdoor signage, fleet graphics and crafting are all possibilities with the films in the collection.
3M
Overview: 3M was founded in 1902 and is based in Minnesota, U.S. The corporation is a Fortune 500 firm and one of the world's largest enterprises. The company presently produces over 60,000 goods across a variety of product portfolios, including abrasives, coatings and labels, among others. The company's goods are mostly used in markets such as enterprises, schools, hospitals and households, among others. 3M employs 94,987 people and has a presence in over 70 countries. It also trades in over 200 nations.
Product Portfolio:
• 3M Print Wrap Film IJ280: The product has an unrivaled conformability and lifting resistance, ensuring that it remains put irrespective matter the surface where it's applied. Additionally, because of the product's improved accuracy and consistency, it generates less heat during application and is 20% faster to install. In addition, the product has 3M Comply v4 Air Release technology, which optimizes airflow and facilitates smooth application results.
Key Development:
• On June 2, 2021, 3M introduced a new best-in-class print wrap film and an overlaminate for commercial vehicles. The combination of 3M Print Wrap Film IJ280 and 3M Gloss Wrap Overlaminate 8428G was designed to have an effect on both installation and performance, resulting in faster installations with less rework. As a result, installers can confidently wrap commercial vehicles with less effort, ensuring that each installation is completed swiftly and correctly.
Why Purchase the Report?
• To visualize the global printable self-adhesive vinyl films market segmentation by type, thickness, substrate, manufacturing process, application and region and understand key commercial assets and players.
• Identify commercial opportunities in the global printable self-adhesive vinyl films market by analyzing trends and co-development.
• Excel data sheet with numerous data points of printable self-adhesive vinyl films market-level with four segments.
• PDF report consisting of cogently put together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players
The global printable self-adhesive vinyl films market report would provide approximately 76 tables, 86 figures and almost 180 pages.
Target Audience 2022
• Printable Self-Adhesive Vinyl Films Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Distributors/Supplier
- 1. Global Printable Self-Adhesive Vinyl Films – Methodology and Scope
- 1.1. Research Methodology
- 1.2. Research Objective and Scope of the Report
- 2. Global Printable Self-Adhesive Vinyl Films Market – Market Definition and Overview
- 3. Global Printable Self-Adhesive Vinyl Films Market – Executive Summary
- 3.1. Market Snippet by Type
- 3.2. Market Snippet by Thickness
- 3.3. Market Snippet by Substrate
- 3.4. Market Snippet by Manufacturing Process
- 3.5. Market Snippet by Application
- 3.6. Market Snippet by Region
- 4. Global Printable Self-Adhesive Vinyl Films Market-Market Dynamics
- 4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.1.1. Growing applications of printable self-adhesive vinyl films in advertisements
- 4.1.1.2. XX
- 4.1.2. Restraints
- 4.1.2.1. Fluctuations in raw material prices
- 4.1.2.2. XX
- 4.1.3. Opportunity
- 4.1.3.1. XX
- 4.1.4. Impact Analysis
- 5. Global Printable Self-Adhesive Vinyl Films Market – Industry Analysis
- 5.1. Porter's Five Forces Analysis
- 5.2. Supply Chain Analysis
- 5.3. Pricing Analysis
- 5.4. Regulatory Analysis
- 6. Global Printable Self-Adhesive Vinyl Films Market – COVID-19 Analysis
- 6.1. Analysis of COVID-19 on the Market
- 6.1.1. Before COVID-19 Market Scenario
- 6.1.2. Present COVID-19 Market Scenario
- 6.1.3. After COVID-19 or Future Scenario
- 6.2. Pricing Dynamics Amid COVID-19
- 6.3. Demand-Supply Spectrum
- 6.4. Government Initiatives Related to the Market During Pandemic
- 6.5. Manufacturers Strategic Initiatives
- 6.6. Conclusion
- 7. Global Printable Self-Adhesive Vinyl Films Market – By Type
- 7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
- 7.2. Opaque*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.3. Transparent
- 7.4. Translucent
- 8. Global Printable Self-Adhesive Vinyl Films Market – By Thickness
- 8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 8.1.2. Market Attractiveness Index, By Thickness
- 8.2. Thin (2-3 Mils)*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.3. Thick (More than 3 Mils)
- 8.4. Others
- 9. Global Printable Self-Adhesive Vinyl Films Market – By Substrate
- 9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 9.1.2. Market Attractiveness Index, By Substrate
- 9.2. Floor*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 9.3. Plastics
- 9.4. Glass
- 9.5. Others
- 10. Global Printable Self-Adhesive Vinyl Films Market – By Manufacturing Process
- 10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 10.1.2. Market Attractiveness Index, By Manufacturing Process
- 10.2. Calendered Films*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 10.3. Calendered Films
- 10.4. Cast Films
- 10.5. Others
- 11. Global Printable Self-Adhesive Vinyl Films Market – By Application
- 11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.1.2. Market Attractiveness Index, By Application
- 11.2. Fleet Graphics*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 11.3. Watercraft Graphics
- 11.4. Car Wrapping
- 11.5. Floor Graphics
- 11.6. Labels & Stickers
- 11.7. Window Graphics
- 11.8. Exhibition Panels
- 11.9. Outdoor Advertising
- 11.10. Furniture Decoration
- 11.11. Wallcovering
- 11.12. Others
- 12. Global Printable Self-Adhesive Vinyl Films Market – By Region
- 12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
- 12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.2.8.1. U.S.
- 12.2.8.2. Canada
- 12.2.8.3. Mexico
- 12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.3.8.1. Germany
- 12.3.8.2. UK
- 12.3.8.3. France
- 12.3.8.4. Italy
- 12.3.8.5. Russia
- 12.3.8.6. Rest of Europe
- 12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.4.8.1. Brazil
- 12.4.8.2. Argentina
- 12.4.8.3. Rest of South America
- 12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.5.8.1. China
- 12.5.8.2. India
- 12.5.8.3. Japan
- 12.5.8.4. Australia
- 12.5.8.5. Rest of Asia-Pacific
- 12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Thickness
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Substrate
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Manufacturing Process
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13. Global Printable Self-Adhesive Vinyl Films Market – Competitive Landscape
- 13.1. Competitive Scenario
- 13.2. Market Positioning/Share Analysis
- 13.3. Mergers and Acquisitions Analysis
- 14. Global Printable Self-Adhesive Vinyl Films Market- Company Profiles
- 14.1. 3M*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Key Highlights
- 14.1.4. Financial Overview
- 14.2. Avery Dennison Corporation
- 14.3. LG Hausys
- 14.4. Lintec
- 14.5. Arlon Graphics, LLC
- 14.6. Hexis S.A.S.
- 14.7. Metamark
- 14.8. Henkel Kg and Co. KGaA
- 14.9. Drytac
- 14.10. Kay Premium Marking Films Ltd
- LIST NOT EXHAUSTIVE
- 15. Global Printable Self-Adhesive Vinyl Films Market – Premium Insights
- 16. Global Printable Self-Adhesive Vinyl Films Market – DataM
- 16.1. Appendix
- 16.2. About Us and Services
- 16.3. Contact Us
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