Global Polyphenols Coffee Market - 2024-2031

Global Polyphenols Coffee Market - 2024-2031

Global Polyphenols Coffee Market reached US$ 50.12 million in 2023 and is expected to reach US$ 50.49 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.

Polyphenols are known for their antioxidant properties, which help reduce the risk of chronic diseases such as cardiovascular diseases, cancer, and neurodegenerative disorders. This heightened awareness is driving demand for polyphenol-rich coffee products. Market players are innovating and introducing new product formulations to meet consumer preferences and capitalize on the growing demand for polyphenol coffee.

For instance, on December 13, 2023, BioHarvest Sciences Inc. introduced an innovative ""functional"" coffee range incorporating VINIA Red Grape Superfood, the company's flagship nutraceutical product. Renowned for its ability to improve blood flow and subsequently boost physical energy and mental alertness, VINIA has garnered a loyal following of tens of thousands of subscribers.

As consumers become more aware of the potential health benefits of polyphenols found in coffee, there is an increasing demand for polyphenol-rich coffee products. Consumers in North America are increasingly seeking out products that are sustainably and ethically sourced. Market players are responding to this trend by offering polyphenol coffee products made from responsibly sourced coffee beans, appealing to environmentally conscious consumers and driving market growth.

Dynamics

Rising Demand for Functional Beverages

As consumers increasingly seek beverages that offer health benefits beyond basic nutrition, the market for functional beverages, including polyphenol coffee, is expected to expand. This expanding market size creates opportunities for polyphenol coffee manufacturers to capitalize on the growing demand. The rising awareness among consumers about the health benefits of functional beverages, particularly those containing polyphenols, can drive the demand for polyphenols coffee.

With the increasing competition in the beverage market, offering functional beverages such as polyphenol coffee provides a way for companies to differentiate their products. This differentiation can attract consumers looking for healthier beverage options and contribute to market growth. Manufacturers invest in research and development to create new formulations, flavors, and packaging options to cater to evolving consumer preferences, thereby driving market growth.

For instance, on March 5, 2024, Huxley, based in Minneapolis, introduced an innovative plant-based energy beverage tailored for individuals seeking a sustainable and eco-friendly boost. Utilizing the natural potency of Cascara, often referred to as 'coffee's forgotten superfruit,' the drink embodies a fresh vitality, merging sustainability with stimulation. Huxley's journey commenced with the identification of an unmet need within the energy drink sector.

Growing Awareness of the Health Benefits of Polyphenols Coffee

As awareness grows about the health benefits associated with polyphenols in coffee, more consumers are likely to seek out polyphenols-enriched coffee products. This increased demand can lead to higher sales and market growth as consumers actively choose polyphenols coffee over regular coffee or other beverages. As more consumers prioritize health in their purchasing decisions, the demand for polyphenols coffee is expected to increase, contributing to market growth.

The broader trend towards health and wellness is influencing consumer behavior across various industries, including the beverage sector. Polyphenols coffee fits into this trend by offering a beverage option that provides the sensory experience of coffee and offers potential health advantages. Manufacturers are developing new formulations, blends, or brewing methods to maximize the polyphenol content in coffee while maintaining flavor and aroma.

Limited Availability

Limited availability means that polyphenol coffee is not accessible to consumers in certain regions or markets. This restriction in reach can hinder the growth potential of the market as it limits the number of consumers who can purchase and experience polyphenol coffee. The production and distribution of polyphenols coffee may face supply chain challenges, can result in inconsistent availability, and lead to fluctuations in market supply, thereby restraining market growth.

Limited availability may result in missed market opportunities, especially in regions where there is a growing demand for functional beverages and health-conscious products. Limited availability can frustrate consumers interested in trying or regularly consuming polyphenols coffee but cannot access it easily. This frustration leads to negative perceptions of the brand or product category, affecting long-term market growth as consumer interest diminishes.

Segment Analysis

The global polyphenols coffee market is segmented based on product type, distribution channel, application, and region.

Consumer Preference for Convenient Consumption and Innovation of Food and Beverage

The food and beverage segment holds the largest share of the global polyphenols coffee market. Many consumers prefer to incorporate polyphenols into their diet through beverages and food products, making the food and beverage segment a significant driver of market growth. Polyphenols coffee offers a convenient and enjoyable way for consumers to access the health benefits of polyphenols as part of their daily routine.

The food and beverage industry is experiencing a surge in innovation, particularly in the functional beverage category. Manufacturers are introducing polyphenols-enriched coffee beverages that cater to health-conscious consumers seeking additional health benefits beyond basic hydration. These innovative products boost market growth within the food and beverage segment.

Geographical Penetration

Rising Health and Wellness Trends and Innovations in North America

North America dominates the global polyphenols coffee market. North America boasts a sizable consumer base interested in health-conscious products, including those enriched with polyphenols. The region benefits from advanced market infrastructure, including well-established distribution channels, robust marketing strategies, and innovative product development capabilities. These factors enable market players to effectively reach consumers and drive market growth.

North America is at the forefront of health and wellness trends, with consumers increasingly seeking products that offer additional health benefits. Polyphenols coffee aligns with these trends, driving demand and market growth in the region. North American companies are leaders in innovation and product development within the coffee industry. They continuously introduce new formulations, blends, and brewing methods to meet consumer preferences and drive market growth in polyphenols coffee.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the sourcing and distribution of coffee beans, including those used for polyphenols coffee. Many food service outlets, such as cafés and restaurants, experienced closures or reduced operations due to lockdown measures. This led to a decline in specialty coffee beverages, including polyphenols coffee, in these establishments, affecting overall market demand and growth.

The shift towards online shopping during the pandemic has benefited the polyphenols coffee market. Consumers turned to e-commerce platforms to purchase groceries and beverages, including specialty products like polyphenols coffee. This increased online presence has expanded the market reach and contributed to growth. The pandemic has heightened consumer awareness of health and wellness, leading to an increased interest in functional beverages like polyphenols coffee.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and logistics, affecting the global supply of coffee beans used for polyphenols coffee production. Supply chain disruptions led to shortages and price fluctuations, impacting market growth. Instability in the region caused price volatility in commodities markets, including coffee. Fluctuations in coffee bean prices affected production costs for polyphenols coffee manufacturers. Increased prices may have been passed on to consumers, impacting demand and market growth.

The conflict prompted changes in trade patterns and alliances, affecting the flow of goods and services, including coffee exports. Polyphenols coffee manufacturers had to adapt to new trade dynamics, source coffee beans from alternative suppliers, or explore new markets to maintain growth amidst shifting geopolitical realities. Economic disruptions, currency fluctuations, and geopolitical instability in these markets affected consumer purchasing power and demand for polyphenols coffee, slowing market growth in affected regions.

By Product Type
• Regular Polyphenols Coffee
• Decaffeinated Polyphenols Coffee
• Organic Polyphenols Coffee
• Blended Polyphenols Coffee

By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Application
• Food and Beverage
• Cosmetics
• Pharmaceuticals
• Others

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• On March 15, 2023, Stem, a Parisian company, launched a pioneering endeavor: the cultivation and fermentation of coffee cell lines sourced from coffee plants within bioreactors. Enhancing the process, Stem incorporates natural flavors extracted from coffee byproducts into the green coffee powder produced, which is then meticulously dried and roasted akin to traditional coffee beans.
• On February 22, 2023, Starbucks, the global coffee giant, launched a fresh array of beverages infused with olive oil in its debut in Italy. The incorporation of olive oil introduces an ""unforeseen, luxuriously smooth, and rich flavor"" that elevates the coffee experience, leaving a delightful lingering sensation on the palate. Italy's coffee culture, renowned for its vibrant array of independent and familial cafes, adds to the unique charm and heritage of its culinary traditions.
• On March 6, 2021, Phenolaeis, renowned for its sustainable palm fruit extract (PFE), introduced an innovative functional coffee blend boasting enhanced wellness benefits alongside a velvety smooth taste and texture. This cutting-edge functional coffee, currently open for white-labeling opportunities, is poised to captivate diverse coffee enthusiasts, as affirmed by Phenolaeis.

Competitive Landscape

The major global players in the polyphenols coffee market include Nestle (Thai) Ltd., Starbucks Coffee Company, Bottom Line Inc., Strauss Group Ltd, Exhale Healthy Coffee, A. Holliday & Company Inc, Fruitomed, Guayakí, Sabinsa, and Shri Ahimsa.

Why Purchase the Report?
• To visualize the global polyphenols coffee market segmentation based on product type, distribution channel, application, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global polyphenols coffee market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global polyphenols coffee market report would provide approximately 62 tables, 55 figures, and 213 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies