Global Pineapple Juice Market - 2022-2029

Global Pineapple Juice Market - 2022-2029

Market Overview

Pineapple juice market is valued at USD xx million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of 7.9% during the forecast period (2022-2029)

Pineapple juice is a drink made from the extraction of pineapple fruit. Pineapple juice is consumed as a beverage by all age groups. The juice may be blended and canned as pineapple juice with or without added sugar. Pineapple juice is a rich source of vitamin C, vitamin A, fiber, calcium, potassium and other essential minerals. Pineapple contains antioxidants that help to prevent cell damage. Consumption of pineapple juice daily helps to reduce morning sickness. These health benefits of pineapple juice increase consumption among consumers, which drives the market growth.

Market Dynamics:

Rising demand for healthy beverages has anticipated the growth of pineapple juice

Pineapple juice is a nutrient-rich liquid extract. It contains protein, vitamins, carbohydrates, sugars, fiber and manganese. Pineapple is a rich source of vitamin C, which is useful for tissue repair. It is useful for skin, bone and tissue health. It is important for the immune system to properly function and works as a great antioxidant to battle the chronic disease. It contains two important antioxidants, flavonoids and phenolic acids, which remove free radicles from the body and help to prevent diseases like diabetes, cancer and heart disease. Bromelain enzyme is available in pineapple juice that helps to break down protein molecules and is good for proper digestion. Daily consumption of pineapple juice helps to improve the immunity system. Bromelain enzyme helps to reduce high blood pressure, prevent blood clots, and minimize the severity of angina pectoris and transient ischemic attacks. Pineapple juice helps to minimize the chances of a certain types of cancers. Bromelain helps to reduce the size of blood clots and the formation of tumors. Pineapple juice is also effective in alleviating symptoms associated with asthma. Bromelain has anti-inflammatory effects, which are beneficial for asthma patients. The bromelain in pineapple juice may have thin mucus that causes congestion in the sinuses or chest; with its anti-inflammatory properties, pineapple juice is helpful in allergies and cold infections. Increasing consumption of pineapple juice among consumers due to its multiple health benefits is the major driving factor for the market. Consumers continuously changing eating patterns have increased awareness about the health benefits of pineapple juice, driving the market's growth.

Market Segmentation:

Paperboard cartons segment held largest market revenue share in the year 2021

Paperboard cartons held the highest market share due to the highest market demand from key players. Paperboard cartons packaging is convenient to handle and easy to use. There is sufficient space on cardboard for product details and company information. Paperboard cartons are easy to transport, and they require less place for placing. They are recyclable and eco-friendly, so they do not have a bad impact on the environment. It has great printing and graphics capabilities and a high degree of sustainability. They have a coating on the inner side, so the inside product is safely stored for a long time. Paperboard cartons have high demand from consumers because they are a cost-effective and attractive look.

The supermarkets and hypermarkets contributed a large share of the global pineapple juice market. Consumers are inclined towards offline purchasing for beverages and groceries, and fruit juice, where they can physically verify product quality. Easy searching for various juice through stores drives the segment growth. The availability of multiple brands in supermarkets and hypermarkets attracts consumers to purchase pineapple juice, which increases the sales of pineapple juice.

Geographical Penetration:

North America is expected to dominate the global pineapple juice market in the year 2021

North America contributed the largest market share of global pineapple juice. The increasing awareness of the health benefits of pineapple juice in this region increases the product demand. The rising pineapple juice consumption in the US and Canada due to the high nutrition, low calories and low sugar content of the pineapple juice projected the market growth. Also, increasing disposable income and the region's rising population help to increase the consumption of pineapple juice in the region. Major key players in this market focus on providing quality pineapple juice in the region, which helps to increase the demand for pineapple juice. Increasing advertising of pineapple juice on social media and television is expected to grow the sales of pineapple juice.

Competitive Landscape:

The pineapple juice market is fragmented due to the availability of local players and privately held companies. Some major key players in the pineapple juice market are Hansen Holding A/S, Dole Food Company, Inc., Ariza B.V., Lakewood Organic, and SOL Organica, S.A., among others. Some major key players follow merger and acquisition strategies to expand their business. For instance, in Aug 2021, Peterson farms of Michigan acquired Florida’s Lakewood organics, which sells products such as organic pure pineapple juice. In August 2021, PepsiCo sold Tropicana and other juice brands for $3.3 billion to a French private equity firm. Pepsi also received a 39 % stake in a newly formed joint venture with buyer PAI Partners. Some of the key players are launching new products to increase their product portfolio. For instance, in November 2021, Dole Sunshine India launched a 100% natural refreshing pineapple drink enriched with vitamin C. pineapple juice with pure fruity goodness. It is completely natural and has no added preservatives and sugar. In June 2020, R.W. Knudsen Family announced the launch of four new organic juice beverage shots, including pineapple ginger. In November 2019, Coca-Cola launched a new product in India named Rani float. This product is available in four flavors such as pineapple, peach, orange, and strawberry-banana. It is available in metro cities of India.

COVID-19 Impact:

Positive impact on the global pineapple juice market

The COVID-19 pandemic has caused social and economic crises around the world. Improving the immune system through nutrition is the most effective strategy for combating coronavirus and other viral infections. Pineapple juice is a rich source of Vitamin C, vitamin A and essential minerals. This active dietary ingredient shows advantages in Covid pandemic patients with comorbidities such as cardiovascular disease, hypertension, diabetes, and cancer. Moreover, the lockdown announced during the Covid 19 pandemic has impacted on whole beverages industry by increasing the consumption of ready-to-drink juices. Consumers are attracted to packaged and healthy fruit juices. Rising awareness of the health benefits of pineapple juice among consumers, is expected to drive the market growth. The increasing demand for juices and soft drinks has created a big opportunity for the market player. During Covid-19, there has been a huge demand for pineapple juice because of consumers' increasing health awareness. As a result, the COVID-19 has impacted the pineapple juice market positively.

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