Global Pet Meal Kit Delivery Market - 2022-2029

Global Pet Meal Kit Delivery Market - 2022-2029

Market Overview

Pet food is specially prepared and intended for consumption by pets. It can be plant-based or animal-based. A meal kit is a subscription-based service that sends a box to the consumer with pre-portioned ingredient items for the recipe in the kit. All that's left is to combine the ingredients, cook them, and serve them. Chopping, slicing, and other prep activities are required for some meal packages. Moreover, rising empathy for pets and increasing adoption may drive the global pet meal kit delivery market.

The global pet meal kit delivery market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 14.23% during the forecast period (2022-2029).

Market Dynamics: Growing pet meal kit delivery market with the increasing humanization of pets trend

Pet humanization has gained much awareness in the mainstream media throughout the world. The change from pet ownership to pet parenting has been a powerful and determining trend in the pet food industry, particularly in developed countries. Pet humanization is set to continue driving pet product sales and service sales. It ranges from physical services, such as grooming and daycare, to e-commerce goods, such as food and toys. The focal point of this trend is technology, especially in the environment post and during the pandemic. In developed countries, more than one-third of families have a pet. For instance, on 12 December 2022, Pilmico Animal Nutrition Corporation recently expanded its pet food offerings to include cat food. The company has expanded its Maxime pet food line, which previously served dogs only, and has also released a new cat food line – Tommy. Pilmico’s Maxime line launched in 2020 through e-commerce platforms Shopee and Lazada and appeared in pet shops and agriculture shops. According to Pilmico, the successful launch of Maxime and the growing pet ownership within the Philippines prompted the company to enter the cat food space. Thus, this may drive the pet meal kit delivery market.

However, food safety, as well as high raw material and production costs, may restrain market growth. Pet allergies and regulatory issues relating to pet health and nutrition are additional factors that may hamper the market growth.

Market Segmentation: Dog segment is expected to dominate the global market in the year 2021

The dog segment dominated the pet meal kit delivery market with a market share of around YY% in 2021. Dogs are widely adopted as pets worldwide, which is one of the main reasons for their dominance in the market. More dogs and cats are being adopted all around the world as a result of animal humanization. The demand for natural and higher-quality dog food is driven by significant expenditures associated with dog maintenance and well-being. Another important factor contributing to the segment's growth is the introduction of dog treats, pet nutrition, and nutrition-rich food. Cat ownership is predicted to grow rapidly in the next years because cats are low-maintenance and human-friendly creatures. For instance, Marley Spoon launched a bezzie in October 2021. Customers can personalize their orders for their animal companions by subscribing to the company's meal kit brands. Each program is tailored to their age, weight, and activity level. HelloFresh also announced to unveil of its online grocery store, where customers may purchase additional products. This platform allows users to get food items for fast meals through HelloFreshs online grocery shopping services. The benefits of kit-based delivery services, such as doorstep delivery services and the presence of ready-to-eat and ready-to-cook meal kits, reduce the users' time. Thus, these benefits will fuel the growth of the pet meal kit delivery services market.

Geographical Penetration: North America the dominating region during the forecast period.

North America emerged as the largest market for the global pet meal kit delivery market, with a YY% share of the market revenue in 2020. In recent years, the United States and Canada's food service industry has experienced significant growth. In the region, many people buy pet kits to save time and effort. Pet kits have evolved into healthier and more affordable alternatives to pre-cooked foods in retail stores. According to the American Pet Products Association's (APPA) National Pet Owners Survey (2019-20), more than 85 million homes in the United States had one or more pets on pet food products across these economies. It coupled with increased investment by global market players within these economies, most of which were dogs. As a result, rising pet humanization is expected to fuel the North America region pet meal kit delivery market.

Asia Pacific regional market is projected to register the highest growth. Japan, Australia, and China are the most important revenue generators in the Asia Pacific. Although Japan is one of the world's largest importers of ready-to-eat dog and cat food, the country's pet animal food sector is growing slowly. The market in China and India is predicted to grow substantially during the forecast period, owing to rising consumer spending on pet food products in these countries and increased investment by global industry participants in these nations.

Competitive Landscape:

Some of the global players in the market include Spot and Tango, Nom Nom, Pet Plate, The Farmer's Dog, Chewy, Ollie, We Feed Raw, Chi Dog and PetPlate. The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global pet meal kit delivery industry. For instance, on 12 December 2022, Yassir Express launched several dedicated dark stores or sophisticated warehouses to serve users across the northern regions of Johannesburg and Centurion. Yassir Express offers a one-stop shop for thousands of products, including nappies and pharmacy items for pet food, fresh fruit and vegetables, and meat – delivered right to customers’ doorsteps in under 30 minutes.

COVID-19 Impact: Positive impact on the global pet meal kit delivery market

Since the pandemic, an issue of pet food shortages has arisen. Pet owners experienced delays on packages. This issue, though critical, was developed due to the sudden surge of orders. Increasing disposable incomes, changing lifestyles, and inclination towards bodily health in combination with hectic and time-constrained schedules among people have raised the demand for pet meal kit delivery. According to United Way Organisation, in April 2020, when COVID-19 limited physical access to healthy food services, United Way and 211 partnered with DoorDash to launch Ride United Last Mile Delivery, which powers the delivery of charitable food and essential items. Although the pandemic catalyzed this program, it’s an innovative approach to long-standing food access issues in the United States. So far, it has served people in over 455 cities and towns and has provided more than 718,000 free deliveries of an estimated 9.1 million meals. For instance, One of Lewis’ customers, a pet product supply company, saw a whopping 300% increase in freight volumes. This sudden uptick in the pet market has created shortages for every pet supply company. Still, the issue is seemingly short-lived, as the market has realized this increase and continues to mitigate it with a responding uptick in supply. A more sustainable pet food supply chain is in the works, with suppliers preparing more food and goods than ever.

The global pet meal kit delivery market report would provide access to approximately 77 market data tables, 74 figures and 170 pages