Global Pet Clothing Market - 2022-2029

Global Pet Clothing Market - 2022-2029

Market Overview

Pet Clothing Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of YY% during the forecast period (2022-2029).

Pet clothing protects the animal from external environmental parameters like rain and cold. Some animals have benefited from a little extra protection during cold or damp days. Pet clothing is available in different varieties like sweaters, coats, sweatshirts, pajamas, booties, and raincoats. All these clothing have a specific purpose. Pet clothing has both style and functional purpose. Pet clothing is available for occasions like Halloween, Christmas, or other occasions. With the increasing number of pets and the rising popularity of their clothing and accessories, the industry is projected to increase the sales of pet clothing.

Market Dynamics: The rising number of pet adoptions and increasing clothing trend is surging the market

As the household adoption of cats and dogs is increasing, the demand for pet clothing is expected to increase during the forecast period. For instance, China's pet population rose 113% between 2014–2019, coinciding with the relaxation of ownership restrictions and a falling birth rate. Seventy percent of U.S. households, or about 90.5 million families, own a pet, according to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA). This is up from 56 percent of U.S. households in 1988, the first year the survey was conducted, and 67 percent in 2019.

Moreover, rising disposable income promotes the pet owners towards buying clothes for their pets. According to the American Pet Product Association's National Pet Owners Survey, an average dog or cat owner spends between $200.00 and $300.00 annually on food and clothes for their pet. AlphaWise survey in 2021, reported that almost two-thirds of 18-to-34-year-olds plan to get a pet in the next five years, driving a 14% increase in pet ownership. At the same time pet owners, especially younger ones, will spend more – increasing annual household spending from $980 per pet to $1,909 by 2030.

Increasing interest amongst pet owners regarding the fashion trend for pets, the comfort of pets, and the need for clothes worn in wet climates is expected to drive the market growth. The owners want to dress the pets according to age and breed of pet. Buying clothes for their pets is increasingly popular, with 60% of millennials saying they are likely to buy sweaters, coats, dresses and other fashion for their pets. It is an especially strong category for Zulily, which reports 33% YoY growth in pet products and accessories on its site. Of the more than 175 million Americans that will celebrate Halloween this year, nearly 20% will dress their pets for trick-or-treat, according to the National Retail Federation.

Market Segmentation: Dog segment accounted for the highest share in global pet clothing market

In 2021, the dog pet segment had the highest revenue share of more than XX percent. Dog fashion is a popular style of clothing. Dog clothes are available in different price ranges, from inexpensive to high-end designer styles. It is most common to dress small dogs because they are easier to dress and often suffer from cold temperatures. Functional dog clothes help avoid allergies. Dog clothes purely for the show would be used as costumes for holidays and special occasions, such as Halloween or weddings. Sweaters, coats and sweatshirts are ideal for pets with little trouble keeping warm. Sweaters, coats and sweatshirts are mostly useful for the pets with old age and disease. Pajamas are the best choice for pets during cold winter nights. Older pets, hairless pets, pets with closed cropped hair and small breeds prefer to wear pajamas during the chilly days. Raincoats are mostly used in the rainy season. It gives protection from sleet during winter walks. Dog shirts are mostly used to keep the pet clean and as fashion accessories. It protects dogs from extra scratching habits due to allergies. They are available with long and short sleeves. Some people involve dogs in formal wear at their weddings.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of almost XX percent. Demand for pet clothing increases as the number of pet owners increases in the US and Canada. There are already more households with pets than households with children in the United States: 84.6 million households with pets compared to 52.8 million households with children. Moreover, increasing trend of pet fashion shows in the US is expected to drive the market growth in this country. For instance, on March 13, 2019, the New York Pet Fashion Show was a major success and it encouraged several other organizers to take such inititatives. Many major key players in the United States are launching new pet clothes in the market.

Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. These market players are ABO Gear LLC, Pet Factory, Inc., Body Glove Pet, DGS Pet Products, Petco, Martha Stewart, DC Comics, and Thai Son S.P Co. Ltd, among others. Some key players launched new products in the market to increase their market share. For instance, in June 2022, Gucci launched its new product line for pet animals. Pet clothes are available in various designs, from T-shirts and coats to knitwear. In June 2021, Badgly Mischka launched a new cloth collection for dogs. They created new primo apparel for dogs. Also, In November 2020, K9 wear offered Harness and Apparel for dogs. Just Dogs, a high-end pet store that sells accessories and food items for pet animals, is selling a wide variety of specially handloomed Onam outfits in Kerala, India. The traditional Kerala style outfits with ‘kasavu’ range from bows, shirts and tuxedos to frocks.

COVID-19 Impact Positive impact on the global pet clothing market

Many people decided to add new pets to their household during the pandemic, and almost 50% of new dog owners said their decision was influenced by the pandemic. The number of U.S. households that have at least one dog (69 million homes) increased to 54% in 2020 from 50% in 2018. Millennials make up the demographic containing the most dog owners, although as Gen Z members come of age more of them are acquiring dogs. Another change resulting from the pandemic and influencing new dog owners is that more homes now have someone there during the day – up to 39% from 32%. Pet owners shopping online increased by almost 20%, up to 86%. Before the pandemic, 60% of pet owners usually purchased pet products at brick-and-mortar stores. During the pandemic, in-person shopping dropped to 41%, while 80% of dog owners bought dog food online. Sales of pet clothing went up in the pandemic - according to eBay, there has been a 45% increase in searches this year. Now Dsquared2 has announced that it is planning to bring out a dog couture range, including bandanas, lumberjack shirts and leather leashes. While the online fashion store Ssense has collaborated with designers such as Ashley Williams and Marine Serre for an exclusive pet-specific range.

The global pet clothing market report would provide an access to approximately 43 market data tables, 53 figures and 190 pages