Global Personal Lubricants Market - 2023-2030

Global Personal Lubricants Market - 2023-2030

The Global Personal Lubricants Market reached US$ 12.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 25.9 billion by 2030. The global personal lubricants market is expected to exhibit a CAGR of 9.8% during the forecast period 2023-2030.

Personal lubricants can be used in various sexual activities, including vaginal intercourse, anal sex, oral sex, and masturbation. Personal lubricants are important in improving sexual encounters and general sexual health. They are intended to reduce friction during sexual activities, making the experience smoother and more pleasurable for both participants.

They are compatible with different types of sex toys and can facilitate smoother penetration and movement. Personal lubricants can be beneficial for individuals experiencing vaginal dryness, whether due to hormonal changes, medication side effects or other factors. Lubricants provide relief from dryness, reducing discomfort and potential pain.

Market Dynamics

High Awareness Regarding Sex Education Will Drive the Personal Lubricants Market Growth

Sexual education awareness programs are essential for promoting healthy sexual behaviors, preventing sexually transmitted infections (STIs), minimizing unwanted pregnancies, and fostering informed decision-making. Companies run initiatives to educate the public, which contributes to market growth.

For instance, on Apr 25, 2023, in honor of Sexually Transmitted Infection Awareness Month, Jem’s ""F#cking Old"" campaign uses nostalgia to promote safe sex. As STI rates ""show no sign of slowing down,"" one population has largely gone unnoticed: grandparents. ""Canadians over 60 have seen a 240% overall increase in STI rates,"" according to Jems, a brand dedicated to destroying the toxic condom market, but no one is talking about it.

Side Effects Associated With Certain Personal Lubricants Will Hamper the Market Growth

Flavored lubricants often contain additional ingredients, such as artificial sweeteners or flavorings, which could potentially cause oral allergies or sensitivities in some individuals. If users have known allergies or sensitivities, it's important to check the ingredients and choose a product that suits user needs. The adverse effects caused by some personal lubricants will limit market expansion.

COVID-19 Impact Analysis

During periods of lockdown and social distancing measures, people may have spent more time at home with their partners or engaged in solo activities. This could have led to an increased demand for personal lubricants as individuals sought to enhance their sexual experiences. The pandemic may have disrupted marketing strategies and events within the personal lubricants industry.

Conferences, trade shows, and other promotional events were either canceled, postponed, or moved to virtual platforms. This could have impacted the industry's ability to showcase new products and engage with customers. The personal lubricants industry may vary depending on factors such as regional regulations, consumer behavior and the duration and severity of the pandemic in different regions.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine is estimated to have a minimal impact on the global personal lubricants market owing to the low prevalence and absence of key market players in this region. However, the impact of the import and export of raw materials, test products and devices is anticipated to have little influence over the global personal lubricants market in the forecast period.

Artificial Intelligence Impact Analysis

Artificial intelligence is anticipated to impact the personal lubricants market positively. The AI algorithms can analyze historical sales data, market trends and other relevant factors to predict future demand for personal lubricants accurately. This helps manufacturers optimize their production levels, reduce stockouts and minimize excess inventory.

Segment Analysis

The global personal lubricants market is segmented based on type, distribution channel and region.

The Water-based Segment is Estimated to Hold a Majority of the Personal Lubricants Market Share During the Forecast Period

The water-based' type holds about 49.4% of the total personal lubricants market in the forecast period. Water-based personal lubricants are essential for a variety of reasons. Water-based lubricants are compatible with latex and polyurethane condoms, which is essential for condom integrity and lowering the chance of breakage. They can also be used with sex toys made from a variety of materials, including silicone, without causing harm or degeneration.

For example, Astroglide has a variety of water-based lubricants that are noted for their long-lasting and smooth nature. They are intended to replicate natural body fluids, delivering increased comfort and enjoyment, as well as KY Jelly a well-known brand that provides a soft, non-greasy and readily washable water-based lubricant.

Geographical Analysis

North America Is Estimated to Hold the Largest Share of the Global Personal Lubricants Market During the Forecast Period

The North American region holds the second-largest share of the global personal lubricants market accounting for approximately 41.6% in the forecast period.

Customers now have easy access to these products thanks to the growing popularity of internet purchasing. Several online shopping sites, including Amazon.com, have separate and specialized sections for related products. The ease of access to personal lubricants is predicted to enhance demand for these goods in the United States.

Furthermore, the growing number of e-commerce platforms is one of the major factors driving the usage of personal lubricants. Customers can conceal their identity when purchasing such things through online or e-commerce platforms.

For instance, The Census Bureau of the Department of Commerce announced that the estimated retail e-commerce sales in the United States for the first quarter of 2023, adjusted for seasonal fluctuation but not for price adjustments, were $272.6 billion, a 3.0 percent (0.7%) increase over the fourth quarter of 2022. As a result of online sales, the regions will fuel market expansion.

Competitive Landscape

The major global players in the market include Mayer Laboratories Inc., Church & Dwight Co., Inc., Reckitt Benckiser Group plc, BioFilm, Inc, LifeStyles Healthcare Pte Ltd, Lovehoney Group Ltd, Trigg Laboratories, Inc., Uberlube, The Yes Yes Company Ltd, Toro Management, among others.

Why Purchase the Report?
• To visualize the global personal lubricants market segmentation based on type, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of personal lubricants market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global Personal Lubricants market report would provide approximately 53 tables, 54 figures and 195 Pages.

Target Audience 2023
• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies