Global Parboiled and White Rice Market - 2022-2029

Global Parboiled and White Rice Market - 2022-2029

Market Overview

Parboiled and white rice are variants of hydrothermally processed rice. Parboiled rice is partially boiled and processed in lukewarm or cold water before husking and milling. White rice is usually milled after removing the husk, bran, and germ. They are a rich source of calcium, potassium, fiber, and vitamin B6 and are widely used in dry powders, instant soup mixes, and frozen foods. Parboiled and white rice are commonly long, medium, and short. They have been widely used in ready-to-eat (RTE) breakfast cereals, biscuits, extruded snacks, baby foods, noodles, fermented beverages, and oils. However, compared to white rice, parboiled rice is easy to digest, takes less time to cool, and has a fluffier and less sticky texture.

Rising awareness of the health benefits of parboiled and white rice among the masses is a driving force behind the market's growth. Further, the rising expenditure capacities of the consumers, along with the implementation of favorable government policies promoting rice cultivation, is anticipated to drive the market toward growth.

The global parboiled and white rice market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.34% during the forecast period (2022-2029).

Market Dynamics: Growth in the parboiled rice and white rice market with increasing awareness about the health benefits of parboiled rice

People include parboiled rice in their meals to increase their nutrient intake due to the numerous health benefits of parboiled rice and its higher vitamin and mineral content than white rice. Consumer demand for tasty and easy-to-digest meals has boosted industry growth. Furthermore, the world has seen a huge growth in diabetics in recent years. As a result, the suitability of parboiled rice for people with diabetes will boost market growth during the projection period. In addition, basmati rice is a type of parboiled rice. Basmati rice, with its smooth grains, distinct scent, taste, and exceptional quality, is gaining popularity among customers.

Furthermore, significant advancements in rice production methods and increased demand for rice flakes, puffed rice, rice wafers, and canned rice are driving expansion. For instance, on September 20, 2022, DRRK Foods Private Limited introduced Crown Basmati Rice in 1 KG, 5 KG, 20 KG, and 35 KG quantities. The comprehensive paddy treatment process begins with parboiling and drying the raw grain. It ensures they can readily meet the expanding market demand. DRRK Foods processes 40 tons of paddy per hour in fully automatic parboiling units using soft water and a stringent temperature control system. It ensures that each grain is devoid of bacterial growth or fermentation while keeping its rich natural scent. It is followed by sensor-based paddy drying systems, which provide uniform paddy drying while reducing broken grains. Furthermore, on July 26, 2022, IARI released three new basmati rice types. To improve export prospects and reduce pesticide use, the Indian Agricultural Research Institute (IARI) distributed seeds of three new basmati rice types in this Kharif season resistant to bacterial blight and blast diseases. It has supplied farmers with seeds of improved PB1847, PB1885, and PB1886 rice varieties, in which two genes have been inserted, which could withstand the attack of bacterial blight and blast diseases, which reduce crop yield.

However, compared to other types of rice, parboiled rice is more expensive and requires more processing, which raises the capital cost.

Market Segmentation: The food and beverage segment had the highest share in the global parboiled and white rice market

The rising demand from the food and beverage industry has accelerated market growth. Various countries across the continents have witnessed a significant increase in the export of white rice. The rising production capacities of rice in the Asia Pacific is another factor aiding the segment growth. Additionally, growing public awareness of the advantages of parboiled and white rice for health is boosting market expansion. A diet high in energy-dense carbohydrates is quickly becoming more popular and regular; moderate rice consumption can reduce your risk of diabetes and other illnesses. In keeping with this, the rising demand for specialty and premium white rice foods and goods is also helping the market expand. The parboiling increases the nutritional value, decreases breakage, and changes the cooked rice's surface. Parboiled rice is used in frozen foods and as a dry powder in instant soup mixes.

The segment is further aided by the growing acceptance and rising popularity of alcoholic beverages and wines made of rice. For instance, on December 23, 2022, Bira 91, one of the fastest-growing beer companies, announced the launch of RISE, a premium rice strong lager. Bira 91 RISE is a premium rice lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate, and has a brilliant sparkle. With less than 8% abv, this refreshing thirst quencher embraces the Sorachi Ace hops from Japan, which gives the beer its eccentric and fine subtle lemon citrus aromas. RISE caters to the new generation of Indian consumers who seek flavors and adds a new dimension to Bira 91’s existing portfolio of seven distinct flavors. Furthermore, on August 3, 2022, Kellogg launched a new Rice Krispies Squares American flavor. The mint chocolate shake is topped with chocolate chunks and a drizzle of chocolate. The new flavor joins the brand's existing line-up, which includes cookies, creams, and salted caramel pretzel.

Geographical Penetration: Asia Pacific is the dominant region during the forecast period

The Asia-Pacific region accounts for a significant share of the parboiled and white rice market. The growth is attributed to the high demand for parboiled and white rice in countries like India, China, and Bangladesh. Rice is one of the most important cereal crops in India. The good amount of rice cultivation owing to favorable climate and geography, the increasing adoption of low-calorie and high-fiber diets, and the presence of key market players in the region have resulted in massive market growth. For instance, on December 19, 2022, Maya Kaimal Foods, announced the launch of two new products: organic aromatic white basmati rice and organic naturally brown basmati rice, now available for purchase at grocery stores nationwide. Furthermore, on September 20, 2022, DRRK Foods Private Limited introduced Crown Basmati Rice in 1 KG, 5 KG, 20 KG, and 35 KG quantities. The comprehensive paddy treatment process begins with parboiling and drying the raw grain. It ensures they can readily meet the expanding market demand. DRRK Foods processes 40 tons of paddy per hour in fully automatic parboiling units using soft water and a stringent temperature control system. It ensures that each grain is devoid of bacterial growth or fermentation while keeping its rich natural scent. It is followed by sensor-based paddy drying systems, which provide uniform paddy drying while reducing broken grains.

Competitive Landscape:

Some key players in the parboiled and white rice market are Royal Trading(Thailand)Co., Ltd., SUNRISE Foodstuff.,JSC, Parboiled Rice Thailand, Sri Parvathi Exports, GLO THAI TRADING CO, Bühler AG, Axios Rice Mill and Vinod Rice Mill Private Limited. The key participants in the global parboiled and white rice market, are following strategies such as mergers and acquisitions, product launches, geographical expansions and partnerships among others.

For instance, on April 18, 2022, Punjab Agricultural University launched a new variety of basmati rice. Punjab Agricultural University (PAU), Ludhiana, has grown a new variety of basmati, ‘Punjab Basmati 7', for commercial cultivation in the coming season in the state, with the aim of diversification and preservation of the state's depleting underground water table. This variant was created by crossing the standard basmati variety, ‘Basmati 386,' with the most common basmati variety, ""Pusa Basmati 1121."" Being a big export item, the ‘Queen' of rice, basmati.

POKS Spices introduced a new Jollof Rice West African Seasoning on October 1, 2022. The product is sold in partnership with Burlap and Barrel, a public corporation that sells single-origin spices in collaboration with local farmers. The new seasoning is inspired by West African countries such as Nigeria, Cameroon, Ghana, Gambia, and Senegal.

COVID-19 Impact: Positive impact on the global parboiled and white rice market

The global pandemic significantly impacted ASEAN countries, where rice is the key staple food. As the restrictions have been lifted, trade is now back to normal. The market is anticipated to grow during the forecast period. According to the United States Department of Agriculture (USDA), although the United States produces less than 2 percent of the world's rice, it is a major exporter, currently accounting for around 6 percent of the annual volume of global rice trade. The United States is a consistent, reliable, and timely supplier of high-quality rice in both the long- and combined medium- and short-grain global markets. Exports are important to the U.S. rice industry, as the global market accounts for around half its annual sales volume. Furthermore, the Middle East and Africa account for nearly half of the rice trade. In 2021, India accounted for up to 45 percent of global rice exports due to increased port-handling capacity, which allowed the world's second-largest rice farmer behind China to transport record volumes to consumers across Africa and Asia.

The global parboiled and white rice market report would provide access to approximately 61 market data tables, 53 figures and 170 pages