Global Oryzenin Market - 2022-2029

Global Oryzenin Market - 2022-2029

Market Overview

Oryzalin comes in various forms, including isolates, concentrates, and others, all of which are commercially available. Oryzalin is divided into liquid and dry forms based on shape. Oryzenin has a variety of uses in bakery and confectionery, drinks, meat analogs and extenders, and sports and energy nutrition. Sportspeople and athletes take Oryzenin for muscle recovery as it provides all the essential amino acids to the body. Due to its high protein capacity and gelling property, it is widely used by the pharmaceutical, food, and beverage industries. Oryzenin also possesses emulsifying properties. Thus, it finds various applications in pharmaceutical dosage forms as an emulsifying agent.

The rising incidence of celiac disease has triggered the use of oryzenin as an alternative in several regions. The increasing prevalence of gastrointestinal diseases, irritable bowel syndrome, and oryzenin do not cause this problem as other wheat, barley, or rye. Hence the adoption of oryzenin is influencing the growth of the global oryzenin market. In addition, there is a growing demand for rice proteins worldwide. Furthermore, the rising demand for rice protein due to the functional properties of protein and the low cost of production for oryzenin is anticipated to boost the growth of the oryzenin market.

The global oryzenin market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 12.13% during the forecast period (2022-2029).

Market DynamicsIncreasing adoption of vegan protein has been a key driver for oryzenin market

Plant-based proteins have gained immense market traction over the last few years. As per the Plant-Based Association, the plant-based alternative segment registered a revenue of $7 billion in 2020. Furthermore, the results provided the needed push from the pandemic. Google Trends has now shown that veganism as a trend is twice as popular as it was just five years ago, and the telltale signs only point to positive industry results. Some of the common Google mentions were “vegan recipes” or “vegan restaurants near me.” The said trends have readily reflected in the overall market growth. Oryzenin, or rice glutelin, is a rich source of essential amino acids and is especially important because it does not lead to side effects such as celiac disease. With consumers increasingly moving towards a vegan diet, oryzenin presents the right alternative for gluten-intolerant vegan consumers to cater to their daily protein needs. For instance, in July 2021, Barebell entered the plant-based protein category with the launch of two new products: Salty Peanut & Hazelnut and Nougat. The products offer 210 calories per bar and have 15 grams of protein with 9 grams of fat. The plant-based proteins are soy protein, pea protein, and rice protein (oryzenin). Additionally, the products are induced with artificial sweeteners such as maltitol, oligofructose, and sucralose.

However, in most places, there is a lack of understanding about the use of rice protein, which has directly hampered market growth. There is a need for additional information about the benefits of oryzenin and rice protein in developing and rural areas, which has hampered market growth.

Market Segmentation:The food and beverages segment accounted for the highest share of the global oryzenin market

Food and beverages held a dominant market share in the year 2021. Food and beverages have various sub-segments responsible for the overall ingredient demand. Oryzenin, in various in vitro studies, has shown excellent properties that can help prevent sarcopenia. Age-related muscle loss has been a predominant aging characteristic, which can be mitigated using oryzenin. Moreover, the sub-segment of sports and energy nutrition has become a quintessential growth factor for the market. Furthermore, the food and beverage category is expected to increase the fastest between 2022-2029. Functional foods benefit from the preference for consuming food items from ethical sources. Furthermore, oryzenin has been shown to help people suffering from irritable bowel syndrome, which affects one out of every ten people in the United States. Due to such factors, the segment is positioned favorably.

Due to its high protein capacity and gelling property, it is widely used by the food, and beverage industries. Rice protein promotes hypertrophy, increased power, skeletal muscle, lean body mass, and strength. For instance, on June 23, 2022, Roquette, a global leader in plant-based ingredients and a pioneer of plant proteins, announced the launch of two rice proteins, a bold move that added a new botanical origin to its current portfolio. With NUTRALYS® rice protein, Roquette offers consumers a familiar, safe, and nutritious alternative protein with premium quality and high production standards. To health-conscious consumers who look for plant-based foods and beverages to support their active lifestyles, NUTRALYS® rice protein offers a non-GM, gluten-free, and tasty plant-protein source to associate with NUTRALYS® pea protein for a complete vegetarian protein supplement.

Geographical Penetration: North America is the dominating region during the forecast period

North America dominates the oryzenin market because of the rise in demand for processed food and beverage products and various nutraceutical products. The US has reported an increase of 300% in the vegan population demographic. Studies indicate that 15 years prior only close to 300,000 were following plant-based diets, however, the numbers have zoomed to touch 10 million by 2020. Additionally, major product manufacturers and R&D specialists are now working under the demography of the US owing to preferential government incentives. Increase in the application of plant-based proteins in nutraceuticals, health supplements, and food and beverage products within the region, are expected to drive the market growth. In January 2021, No Cow Protein Bar launched its chocolate chip cookie dough. The said product has brown rice protein as its key ingredient. At the same time, each serving would have 190 or 0 calories. Additionally, it would provide dietary fiber in the proportion of 16 grams, which readily suffices up to 57% of the RDV, thereby helping the diabetic population introduce it into their diet. Moreover, it can provide 21 grams of plant-based proteins with each serving.

European countries are likely to register increasing growth because of the rising number of people suffering from gluten intolerance and celiac disease. Asia Pacific also holds significant opportunities due to the rising health awareness among individuals. The increasing incidence of celiac and non-celiac gluten intolerance has also been responsible for the growth of the oryzenin market in the region.

Competitive Landscape

The major players in the global oryzenin market are AIDP Inc., Axiom Foods Inc., BENEO GmbH (Südzucker AG), Bioway (Xi'an) Organic Ingredients Co. Ltd., Golden Grain Group Limited, Kerry Group Plc, Ribus Inc., RiceBran Technologies, Shaanxi Fuheng (FH) Biotechnology Co. Ltd., The Green Labs LLC, and Zedira GmbH. These activities paved a way for expansion of business and customer base of market players. Various companies in the oryzenin market focusing on revenue generated, market potential, R&D investment, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launches, product width and breadth, and application dominance. For instance, on July 22, 2021, global nutritional ingredient supplier Cambridge Commodities announced the launch of its brand-new range of plant-based clear rice protein powders. It is the first in their range of clear plant proteins.

COVID-19 Impact: Positive impact on the global oryzenin market

The COVID-19 pandemic has had a severe impact on the global oryzenin industry. The extended presence of COVID-19 has impacted the supply chain. The makers could not obtain raw materials for oryzenin, causing the manufacturing process to halt. End-users of oryzenin, such as sports and energy nutrition, bakery and confectionery, beverages, and the dairy alternative industry, are declining in the market due to movements in restriction, de-globalization, loss of income, restrictions on import and export of products, restrictions on raw material supply, and other factors. All of these variables have harmed the market supply chain. It has resulted in a global lockdown, significantly influencing the oryzenin market due to a lack of raw materials, labor shortages, shipping issues, significantly inflated pricing and other factors.

However, due to its functional properties and the growing demand for alternatives to animal and other plant proteins, the demand for oryzenin has expanded dramatically since the epidemic. Furthermore, customers are gravitating toward protein-rich foods and healthful eating options. Increased demand for oryzenin, combined with changed lifestyles and good eating habits, eventually increased demand for oryzenin. For instance, on October 3, 2020, Milk Specialties Global launched PROriz brown rice protein. Sourced and produced in the United States using hexane-free processing, the low-grit, neutral-tasting powder contains all nine essential amino acids. It is available in organic and conventional formats and is suitable for use in various applications, including ready-to-mix protein shakes.

The global oryzenin market report would provide access to approximately 77 market data tables, 74 figures and 170 pages