Global Organic Deodorant Market - 2022-2029

Global Organic Deodorant Market - 2022-2029

Market Overview

The global organic deodorant market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Deodorant is used to prevent body odor caused by a bacterial breakdown of perspiration. Natural or organic deodorants are produced from substances derived from natural components that can be used to regulate the odor of the body. Organic deodorants are usually made with baking soda, a very powerful antibacterial agent. It is useful to specify that this will not prevent the skin from sweating. In addition to being beneficial for the body, organic deodorant is also excellent for the environment. The deodorants consist of natural ingredients like fruits, vegetable extracts, and flowers. The rising tendency for organic products for hygiene care is anticipated to fuel the demand for organic deodorants in the upcoming years.

Market Dynamics:

Increasing consumer preferences towards chemical-free products boosts the market growth

The rise in preference for chemical-free products across the globe acts as one of the major factors driving the growth of the organic deodorant market. Most cosmetics and skin care products contain aluminum compounds, which are harmful to the skin. Similarly, aluminum-based compounds are used as the active ingredient in deodorants. The National Center for Biotechnology Information suggests that frequent use of aluminum deodorant can cause aluminum to accumulate in breast tissue. In addition, some studies indicate aluminum deodorant can affect weakened kidney function and can’t filter aluminum fast enough. The US Food and Drug Administration (FDA) requires deodorant manufacturers to include warnings specifically for people with kidney disease. These factors are boosting the demand for the organic deodorant market.

However, the availability of counterfeit products is expected to hamper the growth during the forecast period. In addition, the high cost of the product is also anticipated to restrain the market growth.

Market Segmentation:

The sprays products held the highest market revenue share of xx% in the year 2021

Based on the product type, the sprays products held the highest market revenue share of xx% in 2021 due to their long-term existence and extensive use by Indian consumers. Sprays are more in demand because of its benefits such as the skin dries quickly after using the spray. However, the U.S. was the only exception, and sticks were considered the single largest deodorant, generating the maximum sales. However, sales of stick deodorants in the United States are expected to decline due to the shift in innovation focus towards sprays, which is expected to boost sprays growth.

Based on the distribution channel, supermarkets/hypermarkets held the largest share of xx% in 2021. Physical display of products and the ability to check the product attributes have been the primary factors driving the popularity of supermarkets/hypermarkets. The supermarket's layout and promotional campaigns by leading the maximum number of brands have also increased the supermarket and hypermarket segment sales volume.

Geographical Penetration:

Europe is dominating the global organic deodorant market in the year 2021

Europe is dominating the global organic deodorant market in the year 2021. Increasing consumption in the countries on account of growing awareness about the positive effects of natural ingredients has been propelling the market in this region. Majority of the demand in Europe is generated by Germany and France, which accounted for a share of XX% and XX% respectively, in 2021. Some of the product launches in Europe are the launch of U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème in 2019. It is a unisex cream containing natural ingredients such as tea tree, coconut oil, rose geranium peppermint, and patchouli, which offers 24-hour protection. Another is a French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body Deodorant, which eliminates odor by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.

The Asia Pacific is estimated to be the fastest-growing market during the forecast period due to widespread availability and inflow of innovative products supported by a growing preference for chemical-free products in India.

Competitive Landscape:

The organic deodorant market is moderately fragmented with regional and global players. Some key market players include EO Products, Indus Valley Deodrant, Lavanila, Sebamed, Bubble & Bee Organic, Laverana GmbH & Co., North Coast Organics, Truly's Natural Products, Schmidt's, and The Natural Deodorant Co., among others. The players emphasize launching the innovative organic product, which may help the players expand the reach of the organic deodorant market. For instance, in February 2022, Schmidt’s company launched first-ever natural deodorant spray. This spray is certified vegan- and cruelty-free, contains no aluminum salts, parabens or propylene glycol, and is dermatologist-tested and gentle on the skin. In June 2020, North Coast Organics Collaboration with Grateful Dead launched an official range of deodorants. The range features five different options Skull & Roses, Unscented, Sunshine, Timber and Workingman's.

Covid-19 impact: Negative impact on the global organic deodorant market

Organic deodorants are personal hygiene products that help protect against sweat and order. The global organic deodorants market witnessed restrained growth due to the pandemic. Deodorants are not considered essential products during this crisis, and, hence, their demand is anticipated to be low. Moreover, the COVID-19 outbreak has resulted in the closure of international borders. Several countries have restricted their export-imports of many consumer goods products that are non-essential. Due to trade and travel restrictions, disruptions in the supply chain are further enlarging the demand and supply gap. The closure of retail outlets due to lockdown restrictions is further negatively impacting the growth of the organic deodorants market. Additionally, the decrease in consumer preference for maintaining grooming standards as people stay at home due to the COVID-19 outbreak negatively impacted the organic deodorants market.

Why Purchase the Report?
• Understand the current market scenario and viability of global organic deodorant market over the forecast period
• Visualize the composition of the global organic deodorant market in terms of product type, end-user, and distribution channel to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global organic deodorant market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global organic deodorant market report would provide an access to approximately 61 market data tables, 54 figures, and 180 pages

Target Audience:
• Deodorants Manufacturers
• Cosmetic Products Manufacturers
• Essential Oils Manufacturers
• Industry Associations
• Education & research institutes
• Research professionals